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Dale Lehman

I'd be interested to see a variation on case study 4: ask about the bank selling information on customer zip codes for use in a personalized pricing tool - something less inflammatory than incomes. There are extensive rent pricing businesses that use pricing algorithms that are not personalized, but are specific to locations rather than people, and these frequently result in substantial rent increases. I think the ethical considerations are much richer for this (real) case. The overwhelming negative response to the case as presented does not surprise me, but it avoids the much more real and debatable case of rent pricing algorithms.


DL: Good idea.

Carl Wright

Breaching privacy is such a huge issue. Very upsetting to learn that most banks sell bank account data. A customer will trust the bank with their patronage. The bank in turn stabs the customer in the back by selling personal banking information.

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