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Facebook's massive outage is reportedly putting a big dent in the social network's pocket. Fortune and Snopes estimate that the world's largest social network has already lost at least $60 million in revenue since its apps, including Instagram and WhatsApp, went offline at about 8:30 a.m. PT 11:30 a.m. ET on Monday. Both outlets estimated the revenue loss for Facebook as of 1 p.m. PT 4 p.m. ET by using numbers the company provided when it released its second-quarter earnings. During that three-month period, Facebook reported about $29 billion in revenue. That means that Facebook makes roughly $319.6 million per day in revenue, $13.3 million per hour, $220,000 per minute, and $3,700 per second. The outlets then used those numbers to calculate revenue loss based on how long the outage has lasted. The estimates underscore the financial impact of a massive outage on Facebook's ad business.


Thanks Antonio. To those authors, I say: wake me up when the automated algorithms finish the job. When you run Facebook advertising, you set a budget of how much you want to spend over a period of time. Almost always, the entire budget gets used up by those algorithms.

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