It felt like eons ago when I worried about the obsession over 90% vaccine efficacy, and I'm afraid the chicken has come home to roost. This week, the FDA approves the Johnson & Johnson vaccine, which failed to deliver a 90% number capable of exciting the headline writers. The reported efficacy is in the 60-70% range (I will offer commentary on that later because once again, every trial uses its own measurement of cases and decides which periods to count & not count so none of these numbers are directly comparable anyway - one of the scientific embarrassments of the vaccine trial enterprise so far.)
TV experts are on air breathlessly verbalizing how this new vaccine is a big game changer. It's easier to transport and store, it's one dose, etc. One thing they've avoided like the plague is the question on everybody's mind - at least those intending to take the vaccine: Why are you touting a 65% effective vaccine as pandemic-beating when you've been telling us we have 95% vaccines?
What else are the TV experts not addressing? Since they unremittingly misinterpreted vaccine efficacy as the proportion of people protected (which I have tried to debunk again and again on this blog), does this mean they believe that the J&J vaccine will leave 30-40% of those vaccinated people unprotected? In addition, how will a vaccinated person know if they are protected or unprotected from the shot? (The answer is we won't know.) So do they recommend that everyone who took the J&J vaccine assume they are not protected?
Questions, questions, questions....
***
These are self-inflicted wounds. It's a failure to think of communications in the long term. It's completely predictable, and I've predicted it.
Looking back at some of my posts, I'm surprised that it's only been two months since the first vaccines were approved. So the posts were not as old as I imagined.
On December 1, I titled a post "The press-release derby has set an unrealistic bar for the coronavirus vaccine." In a follow-up post, when the Pfizer vaccine was approved, I wrote "Pfizer has been selling this conclusion: the vaccinated participants had a case rate (not the same as infection rate) that is 95 percent lower than the placebo (unvaccinated) participants. However, focusing on this selling point is likely to harm the reputation of the vaccine because real-world experience will almost surely refute that." Later, when the Moderna vaccine was approved, I was frustrated that the company appeared to be competing with Pfizer on decimal games.
In reality, the FDA panel were not tasked with rubberstamping the 95% number. They would have approved any vaccine that demonstrated at least 30% vaccine efficacy during trial. They are approving a J&J vaccine that has substantially lower efficacy.
But day after day after day, government officials and TV talking heads kept telling people to take these shots because they are miracles that deliver 95% protection. Now, they hope we'll forget they ever said that.
As background, we know that a good portion of the American population has been taking flu shots every year, despite the "vaccine" being only 30% effective. They could have set the bar at 50% and communicated that anything above 50% is good enough. Pfizer and Moderna are great vaccines because the vaccines deliver over 50% efficacy. Instead, they worked overtime to set the bar at 90%. Now, they're stuck.
***
The other hole they dug was the misinterpretation of the vaccine efficacy metric. They misled us by saying out of every 100 people who take the shots, 90 are protected from infection. I've corrected this many times, e.g. here, with a fuller explanation here
The first Big Lie is the concept of protection. Remember that epidemiologists insisted that we shouldn't count cases from the day after you enter treatment (first shot), and we shouldn't count cases from the day after you complete treatment (second shot), and we shouldn't even count cases that happen some 7, 14, or 21 days after completing treatment, so when they say 90% are "protected", they don't care if you got Covid-19 outside their case-counting window.
In their eyes, you are deemed "protected" even if you got ill in between shots, or within 7, 14, or 21 days of your second shot.
We really can't put lipstick on that pig. What is a data communications specialist going to do with that? It's not something the general public can understand, or will accept.
Now say we have a vaccine with 50% VE. It is still a useful tool, and the FDA will approve it. By the same (flawed) logic, this vaccine will protect 50% of those who take the shots. That would imply one out of two people taking this vaccine will still be unprotected even after getting inoculated.
This paints the picture of a binary world in which someone is either protected or not protected by the vaccine, with no possibility of partial protection. Maybe some reader knows the answer. My understanding is it's an open question but it's unlikely to be binary.
This stumps our data communications specialist again. By this logic, each vaccinated person has a 50% chance of being "protected", and a 50% chance of not. It's like the flip of a coin. Sounds good when the coin is 90% biased to one side, doesn't sound that great when the coin is "fair".
The correct interpretation of 50% VE is that it cuts one's chance of infection by half. If you're a front-line worker with high risk of exposure, it cuts your chance of infection by half. (Could be more but we don't have data to look at segments of the population.)
***
We can do the best science, and have the best results. But the strength of the results don't guarantee acceptance. Making a mistake in an experiment or a calculation can be fixed more easily than delivering a first impression to the public that subsequently needs to be erased and replaced.
P.S. [3/2/2021] Thinking about this some more. I think a reasonable communication strategy now is to say the J&J vaccine is great for those who are at lower risk of Covid-19. This includes people with low risk of exposure (e.g. live in sparsely populated areas), people who are very careful about staying at home and other mitigation measures, people who believe they are "strong" and don't need maximum protection, etc. For these subgroups, the J&J vaccine is one shot only, and the logistics of getting it might be easier because of the less cumbersome storage and transportation.
Recent Comments