My new Inside the Black Box video walks through how one evaluates the claim by Juul and e-cigarette companies that e-cigarettes will save lives.
This claim is substantively similar to Tesla's claim that its "autopilot" technology saves lives. See my previous video for a discussion of Tesla's claim.
Although stated absolutely, these technology vendors are in fact making a relative claim. Tesla argues that human drivers are more prone to accident fatalities while e-cigarette companies use smokers of tobacco as the strawman. In both cases, the question is whether they are making the right comparisons.
For the vaping analysis, I look at eight subgroups of people to see how they are affected. See the video for details. The following slide is a summary:
The credibility of the claim depends on (a) do smokers completely switch out of tobacco? (b) how many non-smokers pick up vaping? (c) are there harms from vaping as yet unknown? [pending results of the ongoing investigation]
***
Bonus for those wanting to dig in deeper:
The analysis sounds like a pre-post analysis of behavorial change across time surrounding an event of interest (the launch of vaping). While this interpretation is fine, it is limited because it's a point in time.
There is a better way of thinking about what we've done.
Given that we are now living in the "post-vaping" world, the "pre-vaping" world is a counterfactual. We are imagining how people would have behaved as if e-cigarettes did not exist. We observe the post-vaping world in which we live, and imagine the pre-vaping world we don't.
***
If you or your friend is looking to learn core data science skills, hands-on from senior industry professionals, check out Principal Analytics Prep's Part-Time Immersive Program for evening courses covering SQL databases, Python, Advanced Excel, Web Tech & Analytics, Analytics Strategy and Statistical Reasoning. See here for more information.
***
Recent Comments