« Know your data 21: another example of data sleaze, straight from your home | Main | Did web scraping just receive a legal boost? »

Comments

Feed You can follow this conversation by subscribing to the comment feed for this post.

Deaneckles

"pay by the number of impressions served"
Huh? You can bid for clicks or even conversions.

You might also consider whether allowing unlimited randomization of creative by advertisers creates incentive problems.

Kaiser

Hi Dean, I think that must have been a business decision. For leads ads, advertisers are not allowed to pay by leads - the only choice was by impressions.

Deaneckles

Not familiar with that feature, but I can see how various incentive problems may arise.

You might try other outcomes.

The comments to this entry are closed.

Kaiser Fung. Business analytics and data visualization expert. Author and Speaker.
Visit my website. Follow my Twitter. See my articles at Daily Beast, 538, HBR, Wired.

See my Youtube and Flickr.
Numbers Rule Your World:
Amazon - Barnes&Noble

Numbersense:
Amazon - Barnes&Noble

Search3

  • only in Big Data

Next Events

Jan: 10 NYPL Data Science Careers Talk, New York, NY

Past Events

Aug: 15 NYPL Analytics Resume Review Workshop, New York, NY

Apr: 2 Data Visualization Seminar, Pasadena, CA

Mar: 30 ASA DataFest, New York, NY

See more here

Courses

R Fundamentals, Principal Analytics Prep

Numbersense: Statistical Reasoning in Practice, Principal Analytics Prep

Applied Analytics Frameworks & Methods, Columbia

The Art of Data Visualization, NYU

Signed copies at McNally-Jackson, NYC

Excerpts: Numbersense Ch. 1, 7, 8. NRYW

Junk Charts Blog



Link to junkcharts

Graphics design by Amanda Lee

Community