Start at zero, or start at wherever

Andrew's post about start-at-zero helps me refine my own thinking on this evergreen topic.

The specific example he gave is this one:

The dataset is a numeric variable (y) with values over time (x). The minimum numeric value is around 3 and the range of values is from around 3 to just above 20. His advice is "If zero is in the neighborhood, invite it in". (Link)

The rule, as usual, sounds simpler than it really is. In the discussion, Andrew highlights several considerations.

Is zero a meaningful reference value? In his example, we assume it is and so we invite zero in. But, as Andrew also says, if zero is meaningless, then recall the invitation. So context must be accounted for.

In Chapter 1 of Numbersense (link), I looked at some SAT score data of applicants to competitive colleges. Is zero a meaningful reference value for SAT scores? Someone might argue yes, since it is the theoretical minimum score that anyone could get from the test. Any statistician will likely say no, since a competitive college will have never seen an applicant submitting a score of zero, or anywhere close to zero. Thus, starting such a chart at zero inserts a lot of whitespace and draws attention to a useless insight - how far above the theoretical worst performer is someone's score.

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What about the left panel of Andrew's chart makes us uncomfortable? I ask myself this question. My answer is that the horizontal axis highlights an arbitrary value that distracts from the key patterns of the data.

As shown below, the arbitrary value is ~2.5. This is utterly meaningless.

What if 0 is also a meaningless value for this dataset? I'd recommend "bench the axis". Like this:

An axis is a tool to help readers understand a chart. If it isn't serving a function, an axis doesn't need to be there. When I choose a line chart for time-series data, I'm drawing attention to temporal change in the numeric values, or the range of values. I'm not saying something about the values relative to some reference number.

From this example, we also see that the horizontal axis should not be regarded as a hanger for time labels. Time labels can exist by themselves.

 

 

Speaking to the choir

A friend found the following chart about the "carbon cycle", and sent me an exasperated note, having given up on figuring it out. The chart came from a report, and was reprinted in Ars Technica (link).

The problem with the chart is that the designer is speaking to the choir. One must know a lot about the carbon cycle already to make sense of everything that's going on.

We see big and small arrows pointing up or down. Each arrow has a number attached to it, plus a range inside brackets. These numbers have no units, and it's not obvious what they are measuring.

The arrows come in a variety of colors. The colors are explained by labels but the labels dexcribe apparently unrelated concepts (e.g. fossil CO2 and land-use change).

Interspersed with the arrows is a singular dot. The dot also has a number attached to it. The number wears a plus sign, which signals it's being treated differently than the quantities with up arrows.

The singular dot is an outcast, ostracized from the community of dots in the bottom part of the chart. These dots have labels but no numbers. They come in different sizes but no scale is provided.

The background is divided into three parts, showing the atmosphere, the land mass, and the ocean. The placement of the arrows and dots suggests each measured quantity concerns one of these three parts. Well... except the dot labeled "surface sediments" that sit on the boundary of the land mass and the ocean.

The three-way classification is only one layer of the chart. A different classification is embedded in the color scheme. The gray, light green, and aquamarine arrows in the sky find their counterparts in the dots of the land mass, and the ocean.

What's more, the boundaries between land and sky, and between land and ocean are also painted with those colors. These boundary segments have been given different colors so that the lengths of these segments seem to contain data but we aren't sure what.

At this point, I noticed thin arrows which appear to depict back and forth flows. There may be two types of such exchanges, one indicated by a cycle, the other by two straight arrows in opposite directions. The cycles have no numbers while each pair of straight thin arrows gets two numbers, always identical.

At the bottom of the chart is a annotation in red: "Budget imbalance = -1.0". Presumably some formula ties the numbers shown above to this -1.0 result. We still don't know the units, and it's unclear if -1.0 is a bad number. A negative number shown in red typically indicates a bad number but how bad is it?

Finally, on the top right corner, I found a legend. It's not obvious at first because the legend symbols (arrows and dots) are shown in gray, a color not used elsewhere on the chart. It appears as if it represents another color category. The legend labels do little for me. What is an "anthropogenic flux"? What does the unit of "GtCO2" stand for? Other jargon includes "carbon cycling" and "stocks". The entire diagram is titled "carbon cycle" while the "carbon cycling" thin arrows are only a small part of the diagram.

The bottom line is I have no idea what this chart is saying to me, other than that the earth is a complex system, and that the designer has tried valiantly to impregnate the diagram with lots of information. If I am well read in environmental science, my experience is likely different.

 

 

 

 

 

Surging gas prices

A reader finds this chart hard to parse:

The chart shows the trend in gas prices in New York in the past two years.

This is a case in which the simple line chart works very well.

I added annotations as the reasons behind the decline and rise in prices are reasonably clear. 

One should be careful when formatting dates. The legend of the original chart looks like this:

In the U.S., dates typically use a M/D/Y format. The above dates are ambiguous. "Aug 19" can be August 19th or August, xx19.

Working hard at clarity

As I am preparing another blog post about the pandemic, I came across the following data graphic, recently produced by the CDC for a vaccine advisory board meeting:

This is not an example of effective visual communications.

***

For one thing, readers are directed to scour the footnotes to figure out what's going on. If we ignore those for the moment, we see clusters of bubbles that have remained pretty stable from December 2020 to August 2021. The data concern some measure of Americans' intent to take the COVID-19 vaccine. That much we know.

There may have been a bit of an upward trend between January and May, although if you were shown the clusters for December, February and April, you'd think the trend's been pretty flat. 

***

But those colors? What could they represent? You'd surely have to fish this one out of the footnotes. Specifically, this obtuse sentence: "Surveys with multiple time points are shown with the same color bubble for each time point." I had to read it several times. I think it simply means "Color represents the pollster." 

Then it adds: "Surveys with only one time point are shown in gray." which simply means "All pollsters who have only one entry in the dataset are grouped together and shown in gray."

Another problem with this chart is over-plotting. Look at the July cluster. It's impossible to tell how many polls were conducted in July because the circles pile on top of one another. 

***

The appearance of the flat trend is a result of two unfortunate decisions made by the designer. If I retained the chart form, I'd have produced something that looks like this:

The first design choice is to expand the vertical axis to range from 0% to 100%. This effectively squeezes all the bubbles into a small range.

The second design choice is to enlarge the bubbles causing copious amount of overlapping. 

In particular, this decision blows up the Pew poll (big pink bubble) that contained 10 times the sample size of most of the other polls. The Pew outcome actually came in at 70% but the top of the pink bubble extends to over 80%. Because of this, the outlier poll of December 2020 - which surprisingly printed the highest number of all polls in the entire time window - no longer looks special. 

***

Now, let's see what else we can do to enhance this chart. 

I don't like how bubble size is used to encode the sample size. It creates a weird sensation for anyone who's familiar with sampling errors, and confidence regions. The Pew poll with 10 times the sample size is the most reliable poll of them all. Reliability means the error bars around the Pew poll outcome is the smallest of them all. I tend to think of the area around a point estimate as showing the sampling error so the Pew poll would be a dot, showing the high precision of that estimate. 

But that won't work because larger bubbles catch more of the reader's attention. So, in the following version, all dots have the same size. I encode reliability in the opacity of the color. The darker dots are polls that are more reliable, that have larger sample sizes.

Two of the pollsters have more frequent polling than others. In this next version, I highlighted those two, which reveals the trend better.

 

 

 

Metaphors, maps, and communicating data

There are some data visualization that are obviously bad. But what makes them bad?

Here is an example of such an effort:

This visualization of carbon emissions is not successful. There is precious little that a reader can learn from this chart without expensing a lot of effort. It's relatively easy to identify the largest emitters of carbon but since the data are not expressed per-capita, the chart mainly informs us which countries have the largest populations. 

The color of the bubbles informs readers which countries belong to which parts of the world. However, it distorts the location of countries within regions, and regions relative to regions, as the primary constraint is fitting the bubbles inside the shape of a foot.

The visualization gives a very rough estimate of the relative sizes of total emissions. The circles not being perfect circles don't help. 

It's relatively easy to list the top emitters in each region but it's hard to list the top 10 emitters in the world (try!) 

The small emitters stole all of the attention as they account for most of the labels - and they engender a huge web of guiding lines - an unsightly nuisance.

The diagram clings dearly to the "carbon footprint" metaphor. Does this metaphor help readers consume the emissions data? Conversely, does it slow them down?

A more conventional design uses a cartogram, a type of map in which the positioning of countries are roughly preserved while the geographical areas are coded to the data. Here's how it looks:

I can't seem to source this effort. If any reader can find the original source, please comment below.

This cartogram is a rearrangement of the footprint illustration. The map construct eliminates the need to include a color legend which just tells people which country is in which continent. The details of smaller countries are pushed to the bottom. 

In the footprint visualization, I'd even consider getting rid of the legend completely. This means trusting that readers know South Africa is part of Africa, and China is part of Asia.

Imagine: what if this chart comes without a color legend? Do we really need it?

***

I'd like to try a word cloud visual for this dataset. Something that looks like this (obviously with the right data encoding):

(This map is by Michael Tompsett who sells it here.)

 

The time has arrived for cumulative charts

Long-time reader Scott S. asked me about this Washington Post chart that shows the disappearance of pediatric flu deaths in the U.S. this season:

The dataset behind this chart is highly favorable to the designer, because the signal in the data is so strong. This is a good chart. The key point is shown clearly right at the top, with an informative title. Gridlines are very restrained. I'd draw attention to the horizontal axis. The master stroke here is omitting the week labels, which are likely confusing to all but the people familiar with this dataset.

Scott suggested using a line chart. I agree. And especially if we plot cumulative counts, rather than weekly deaths. Here's a quick sketch of such a chart:

(On second thought, I'd remove the week numbers from the horizontal axis, and just go with the month labels. The Washington Post designer is right in realizing that those week numbers are meaningless to most readers.)

The vaccine trials have brought this cumulative count chart form to the mainstream. For anyone who have seen the vaccine efficacy charts, the interpretation of the panel of line charts should come naturally.

Instead of four plots, I prefer one plot with four superimposed lines. Like this:

 

 

 

Dreamy Hawaii

I really enjoyed this visual story by ProPublica and Honolulu Star-Advertiser about the plight of beaches in Hawaii (link).

The story begins with a beautiful invitation:

This design reminds me of Vimeo's old home page. (It no longer looks like this today but this screenshot came from when I was the data guy there.) In both cases, the images are not static but moving.

The tour de force of this visual story is an annotated walk along the Lanikai Beach. Here is a snapshot at one of the stops:

This shows a particular homeowner who, according to documents, was permitted to rebuild a destroyed seawall even though officials were supposed to disallow reconstruction in order to protect beaches from eroding. The property is marked on the map above. The image inside the box is a gif showing waves smashing the seawall.

As the reader scrolls down, the image window runs through a carousel of gifs of houses along the beach. The images are synchronized to the reader's progress along the shore. The narrative makes stops at specific houses at which point a text box pops up to provide color commentary.

***

The erosion crisis is shown in this pair of maps.

There's some fancy work behind the scenes to patch together images, and estimate the boundaries of th beaches.

***

The following map is notable for its simplicity. There are no unnecessary details and labels. We don't need to know the name of every street or a specific restaurant. Removing excess details makes readers focus on the informative parts. 

Clicking on the dots brings up more details.

***

Enjoy the entire story here.

Is this an example of good or bad dataviz?

This chart is giving me feelings:

I first saw it on TV and then a reader submitted it.

Let's apply a Trifecta Checkup to the chart.

Starting at the Q corner, I can say the question it's addressing is clear and relevant. It's the relationship between Trump and McConnell's re-election. The designer's intended message comes through strongly - the chart offers evidence that McConnell owes his re-election to Trump.

Visually, the graphic has elements of great story-telling. It presents a simple (others might say, simplistic) view of the data - just the poll results of McConnell vs McGrath at various times, and the election result. It then flags key events, drawing the reader's attention to those. These events are selected based on key points on the timeline.

The chart includes wise design choices, such as no gridlines, infusing the legend into the chart title, no decimals (except for last pair of numbers, the intention of which I'm not getting), and leading with the key message.

I can nitpick a few things. Get rid of the vertical axis. Also, expand the scale so that the difference between 51%-40% and 58%-38% becomes more apparent. Space the time points in proportion to the dates. The box at the bottom is a confusing afterthought that reduces rather than assists the messaging.

But the designer got the key things right. The above suggestions do not alter the reader's expereince that much. It's a nice piece of visual story-telling, and from what I can see, has made a strong impact with the audience it is intended to influence.

This chart is proof why the Trifecta Checkup has three corners, plus linkages between them. If we just evaluate what the visual is conveying, this chart is clearly above average.

***

In the D corner, we ask: what the Data are saying?

This is where the chart runs into several problems. Let's focus on the last two sets of numbers: 51%-40% and 58%-38%. Just add those numbers and do you notice something?

The last poll sums to 91%. This means that up to 10% of the likely voters responded "not sure" or some other candidate. If these "shy" voters show up at the polls as predicted by the pollsters, and if they voted just like the not shy voters, then the election result would have been 56%-44%, not 51%-40%. So, the 58%-38% result is within the margin of error of these polls. (If the "shy" voters break for McConnell in a 75%-25% split, then he gets 58% of the total votes.)

So, the data behind the line chart aren't suggesting that the election outcome is anomalous. This presents a problem with the Q-D and D-V green arrows as these pairs are not in sync.

***

In the D corner, we should consider the totality of the data available to the designer, not just what the designer chooses to utilize. The pivot of the chart is the flag annotating the "Trump robocall."

Here are some questions I'd ask the designer:

What else happened on October 31 in Kentucky?

What else happened on October 31, elsewhere in the country?

Was Trump featured in any other robocalls during the period portrayed?

How many robocalls were made by the campaign, and what other celebrities were featured?

Did any other campaign event or effort happen between the Trump robocall and election day?

Is there evidence that nothing else that happened after the robocall produced any value?

The chart commits the XYopia (i.e. X-Y myopia) fallacy of causal analysis. When the data analyst presents one cause and one effect, we are cued to think the cause explains the effect but in every scenario that is not a designed experiment, there are multiple causes at play. Sometimes, the more influential cause isn't the one shown in the chart.

***

Finally, let's draw out the connection between the last set of poll numbers and the election results. This shows why causal inference in observational data is such a beast.

Poll numbers are about a small number of people (500-1,000 in the case of Kentucky polls) who respond to polling. Election results are based on voters (> 2 million). An assumption made by the designer is that these polls are properly conducted, and their results are credible.

The chart above makes the claim that Trump's robocall gave McConnell 7% more votes than expected. This implies the robocall influenced at least 140,000 voters. Each such voter must fit the following criteria:

• Was targeted by the Trump robocall
• Was reached by the Trump robocall (phone was on, etc.)
• Responded to the Trump robocall, by either picking up the phone or listening to the voice recording or dialing a call-back number
• Did not previously intend to vote for McConnell
• If reached by a pollster, would refuse to respond, or say not sure, or voting for McGrath or a third candidate
• Had no other reason to change his/her behavior

Just take the first bullet for example. If we found a voter who switched to McConnell after October 31, and if this person was not on the robocall list, then this voter contributes to the unexpected gain in McConnell votes but weakens the case that the robocall influenced the election.

As analysts, our job is to find data to investigate all of the above. Some of these are easier to investigate. The campaign knows, for example, how many people were on the target list, and how many listened to the voice recording.

 

 

 

 

Aligning the visual and the data

The Washington Post reported a surge in donations to the Democrats after the death of Justice Ruth Ginsberg (link). A secondary effect, perhaps unexpected, was that donors decided to spread the money around; the proportion of donors who gave to six or more candidates jumped to 65%, where normally it is at 5%.

The text tells us what to look for, and the axis labels are commendably restrained. The color scheme is also intuitive.

There is something frustrating about this chart, though. It's that the spike is shown upside down. The level that the arrow points at is 45%, which is the total of the blue columns. The visual suggests the proportion of multiple beneficiaries (2 or more) should be 55%. There is a divergence between what the visual is saying and what the data are saying. Whichever number is correct, the required proportion is the inverse of the level shown on the percentage axis!

***

This is the same chart flipped over.

Now, the number we need can be read off the vertical axis.

I also moved the color legend to the right side so that the entries can be printed vertically, in the same direction as the data. This is one of the unspoken rules of data visualization I featured in my feature for DataJournalism.com.

***

In the Trifecta Checkup (link), the issue is with the green arrow between the D corner and the V corner. The data and the visual are not in sync. 

 

Book Review: Visualizing with Text by Richard Brath

The creative process is sometimes described in terms of diverge-converge cycles. The diverge step involves experimentation and rewards suspending disbelief, while excesses are curbed and concepts refined during the converge step. Richard Brath's just-released book Visualizing with Text is an important resource that expands our appreciation for the place of text in visual displays.

Books on data visualization fall into recognizable types, of which two popular ones are the style guide, such as Edward Tufte, Dona Wong, and Alberto Cairo, and the coding manual, such as Ben Fry (processing) and Hadley Wickham (ggplot, Shiny). Brath's volume belongs to neither of those - it reads more like an encyclopedic catalog of how text can be incorporated into charts and graphs. He challenges us to blow up our imaginative space for characters, words, sentences, paragraphs and prose. It is a valuable aid for the diverge step of our creative process.

In modern data visualization, text is treated as an accessory, frequently found in titles, labels, legends, footnotes or surrounding text. Brath wants us to elevate text to the starring attraction. Starting with baby steps, such as direct labeling of lines and objects, and coordinating colors between chart elements and words, he experiments with inserting text into unlikely crannies, not shying away from ideas that even he admits may be somewhat of a dead-end.

One of the more immediately useful examples is the use of text labels that hug the lines on a line chart, similar to how roads and rivers are labeled on maps. I wish all software developers implement this function without delay.

A more esoteric example is to replace these lines with small-size text, as Brath makes an analogy between sentences and lines.

I am still deciding if this is a gold mine or a minefield. It is thought-provoking nonetheless.

Finally, the book includes some flights of fancy, like this one:

The red superscripts are numeric codes for French departments (provinces), arranged in ascending order of a given metric, and placed in proportional distance within the prose!

The converge step is left to the reader, as Brath refrains from bullhorning his opinions about chart types, which is why readers should not expect a style guide. He includes many experimental graphics, and may provide the pros and cons of a form without registering a judgement.

Because many of these ideas have yet to enter the mainstream, we'd need to implement these ideas on our own, which is why readers will not find a coding manual. As mentioned above, even the simplest and least controversial tactic of directly labeling lines is not available in Excel, let alone text that hugs or replaces lines. (This proves Brath's point that our community has done text a disservice.) Other ideas explored in later chapters require such features as italicizing numeric proportions of a word, rather than the entire word.

Recently, text has become a mainstay of Big Data. Visualizing with Text is timely, relevant and provocative. It is also clearly written, and tightly organized. Chapter 13 neatly summarizes the key concepts that have appeared along the way. There are plenty of use cases, primarily derived from research or business. After reading this book, you'll revel in the new sandbox of text, and long to free yourself from the constraints of your tool.

***

I recommend that you get the paper copy of the book. I reviewed the electronic version, and what irony! As you may have guessed, the electronic version ruins the typesetting. On every page, certain paragraphs show up in tiny font that resist all attempts to magnify, making Brath's case that legibility is an important metric for text visualization. Some of the more unusual fonts are dropped. The images are too small, even when popped up.

[P.S. Richard has a webpage where he included larger images and some code.]