Funnel is just for fun

This is part 2 of a review of a recent video released by NASA. Part 1 is here.

The NASA video that starts with the spiral chart showing changes in average global temperature takes a long time (about 1 minute) to run through 14 decades of data, and for those who are patient, the chart then undergoes a dramatic transformation.

With a sleight of hand, the chart went from a set of circles to a funnel. Here is a look:

What happens is the reintroduction of a time dimension. Imagine pushing the center of the spiral down into the screen to create a third dimension.

Our question as always is - what does this chart tell readers?

***

The chart seems to say that the variability of temperature has increased over time (based on the width of the funnel). The red/blue color says the temperature is getting hotter especially in the last 20-40 years.

When the reader looks beneath the surface, the chart starts to lose sense.

The width of the funnel is really a diameter of the spiral chart in the given year. But, if you recall, the diameter of the spiral (polar) chart isn't the same between any pairs of months.

In the particular rendering of this video, the width of the funnel is the diameter linking the April and October values.

Remember the polar gridlines behind the spiral:

Notice the hole in the middle. This hole has arbitrary diameter. It can be as big or as small as the designer makes it. Thus, the width of the funnel is as big or as small as the designer wants it. But the first thing that caught our attention is the width of the funnel.

***

The entire section between -1 and + 1 is, in fact, meaningless. In the following chart, I removed the core of the funnel, adding back the -1 degree line. Doing so exposes an incompatibility between the spiral and funnel views. The middle of the polar grid is negative infinity, a black hole.

For a moment, the two sides of the funnel look like they are mirror images. That's not correct, either. Each width of the funnel represents a year, and the extreme values represent April and October values. The line between those two values does not signify anything real.

Let's take a pair of values to see what I mean.

I selected two values for October 2021 and October 1899 such that the first value appears as a line double the length of the second. The underlying values are +0.99C and -0.04C, roughly speaking, +1 and 0, so the first value is definitely not twice the size of the second.

The funnel chart can be interpreted, in an obtuse way, as a pair of dot plots. As shown below, if we take dot plots for Aprils and Octobers of every year, turn the chart around, and then connect the corresponding dots, we arrive at the funnel chart.

***

This NASA effort illustrates a central problem in visual communications: attention (what Andrew Gelman calls "grabbiness") and information integrity. On the one hand, what's the point of an accurate chart when no one is paying attention? On the other hand, what's the point of a grabby chart when anyone who pays attention gets the wrong information? It's not easy to find that happy medium.

Multicultural, multicolor, manufactured outrage

Twitter users were incensed by this chart:

It's being slammed as one of the most outrageous charts ever.

***

An image search reveals this chart form has international appeal.

In Kazakh:

In Turkish:

In Arabic, but the image source is a Spanish company:

In English, from an Indian source:

In Russian:

***

Some people are calling this a pie chart.

But it isn't a pie chart since the slices clearly add up to more than one full circle.

It may be a graph template from an infographics website. You see people are applying data labels without changing the sizes or orientation or even colors of the slices. So the chart form is used as a container for data, rather than an encoder.

***

The Twitter user who called this "outrageous" appears to want to protect the designer, as the words have been deliberately snipped from the chart.

Nevertheless, Molly White coughed up the source in a subsequent tweet.

A bit strange, if you stop and think a little. Why would Molly shame the designer 20 hours later after she decided not to?

 

 

According to Molly, the chart appeared on the website of an NFT company. [P.S. See note below]

Here's the top of the page that Molly White linked to:

Notice the author of this page. That's "Molly White",  who is the owner of this NFT company! [See note below: she's the owner of a satire website who was calling out the owner of this company.]

Who's more outrageous?

Someone creating the most outrageous chart in order to get clout from outraged Twitter users and drive traffic to her new NFT venture? Or someone creating the template for the outrageous chart form, spawning an international collection?

 

[P.S. 3/17/2022 The answer is provided by other Twitter users, and the commentors. The people spreading this chart form is more ourageous. I now realized that Molly runs a sarcastic site. When she linked to the "source", she linked to her own website, which I interpreted as the source of the image. The page did contain that image, which added to the confusion. I must also add her work looks valuable, as it assesses some of the wild claims in Web3 land.

]

[P.S. 3/17/2022 Molly also pointed out that her second tweet about the source came around 45 minutes after the first tweet. Twitter showed "20 hours" because it was 20 hours from the time I read the tweet.]

The envelope of one's data

This post is the second post in response to a blog post at StackOverflow (link) in which the author discusses the "harm" of "aggregating away the signal" in your dataset. The first post appears on my book blog earlier this week (link).

One stop in their exploratory data analysis journey was the following chart:

This chart plots all the raw data, all 8,760 values of electricity consumption in California in 2020. Most analysts know this isn't a nice chart, and it's an abuse of ink. This chart is used as a contrast to the 4-week moving average, which was hoisted up as an example of "over-aggregation".

Why is the above chart bad (aside from the waste of ink)? Think about how you consume the information. For me, I notice these features in the following order:

1. I see the upper "envelope" of the data, i.e. the top values at each hour of each day throughout the year. This gives me the seasonal pattern with a peak in the summer months.
2. I see the lower "envelope" of the data
3. I see the "height" of the data, which is, roughly speaking, the range of values within a day
4. If I squint hard enough, I see a darker band within the band, which roughly maps to the most frequently occurring values (this feature becomes more prominent if we select a lighter shade of gray)

The chart may not be as bad as it looks. The "moving average" is sort of visible. The variability of consumption is visible. The primary problem is it draws attention to the outliers, rather than the more common values.

The envelope of any dataset is composed of extreme values, by definition. For most analysis objectives, extreme values are "noise". In the chart above, it's hard to tell how common the maximum values are relative to other possible values but it's the upper envelope that captures my attention - simply because it's the easiest trend to make out.

***

The same problem actually surfaces in the "improved" chart:

As explained in the preceding post, this chart rearranges the data. Instead of a single line, therea are now 52 overlapping lines, one for each week of the year. So each line is much less dense and we can make out the hour of day/day of week pattern.

Notice that the author draws attention to the upper envelope of this chart. They notice the line(s) near the top are from the summer, and this further guides their next analysis.

The reason for focusing on the envelope is the same as in the other chart. Where the lines are dense, it's not easy to make out the pattern.

Even the envelope is not as clear as it seems! There is no reason why the highlighted week (August 16 to 23) should have the highest consumption value each hour of each day of the week. It's possible that the line dips into the middle of the range at various points along the line. In the following chart, I highlight two time points in which lines may or may not have crossed:

In an interactive chart, each line can be highlighted to resolve the confusion.

Note that the lower envelope is much harder to decipher, given the density of lines.

***
The author then pursues a hypothesis that there are lines (weeks) with one intra-day peak and there are those with two peaks.

I'd propose that those are not discrete states but continuous. The base pattern can be one with two peaks, a higher peak in the evening, and a lower peak in the morning. Now, if you imagine pushing up the evening peak while holding the lower peak at its height, you'd gradually "erase" the lower peak but it's just receded into the background.

Possibly the underlying driver is the total demand for energy. The higher the demand, the more likely it's concentrated in the evening, which causes the lower peak to recede. The lower the demand, the more likely we see both peaks.

In either case, the prior chart drives the direction of the next analysis.

 

 

 

 

 

Easy breezy bar charts, perhaps

I came across the following bar chart (link), which presents the results of a survey of CMOs (Chief Marketing Officers) on their attitudes toward data analytics.

Responses are tabulated to the question about the most significant hurdle(s) against the increasing use of data and analytics for marketing.

Eleven answers were presented, in addition to the catchall "Other" response. I'm unable to divine the rule used by the designer to sequence the responses.

It's not in order of significance, the most obvious choice. It's not alphabetical, either.

***

I think this indiscretion is partially redeemed by the use of color shades. The darkest blue shade points our eyes to the most significant hurdle - lack of investment in technology (44% of respondents). The second most significant hurdle is "availability of credible tools for measuring effectiveness" (31%), and that too is in dark blue.

Now what? The third most popular answer has 30% of the respondents, but it's shown by the second palest blue! I then realize the colors don't actually convey any information. Five shades of blue were selected, and they are laid out from top to bottom, from palest to darkest, in a sequential, recursive manner.

***

This chart is wild. Notice how the heights of the bars are variable. It seems that some bars have been widened to accommodate wrapped lines of text. These small edits introduce visual distortion so that the areas of these bars no longer are proportional to the data.

I like a pair of design decisions. Not showing decimal places and appending the % sign on each bar label is good. They also extend the horizontal axis to 100%. This shows what proportion of the respondents selected any particular answer - we note that a respondent is allowed to select more than one response.

The following is a more standard way of making a bar chart. (The color shading is not necessary.)

This example proves that the V corner of the Trifecta Checkup is still relevant. After one develops a good question, collects useful data and selects a standard chart form, figuring out how to visually display the information is not as easy breezy as one might think.

Visualizing composite ratings

A twitter reader submitted the following chart from Autoevolution (link):

This is not a successful chart for the simple reason that readers want to look away from it. It's too busy. There is so much going on that one doesn't know where to look.

The underlying dataset is quite common in the marketing world. Through surveys, people are asked to rate some product along a number of dimensions (here, seven). Each dimension has a weight, and combined, the weighted sum becomes a composite ranking (shown here in gray).

Nothing in the chart stands out as particularly offensive even though the overall effect is repelling. Adding the overall rating on top of each column is not the best idea as it distorts the perception of the column heights. But with all these ingredients, the food comes out bland.

***

The key is editing. Find the stories you want to tell, and then deconstruct the chart to showcase them.

I start with a simple way to show the composite ranking, without any fuss:

[Since these are mockups, I have copied all of the data, just the top 11 items.]

Then, I want to know if individual products have particular strengths or weaknesses along specific dimensions. In a ranking like this, one should expect that some component ratings correlate highly with the overall rating while other components deviate from the overall average.

An example of correlated ratings is the Customers dimension.

The general pattern of the red dots clings closely to that of the gray bars. The gray bars are the overall composite ratings (re-scaled to the rating range for the Customers dimension). This dimension does not tell us more than what we know from the composite rating.

By contrast, the Developers Ecosystem dimension provides additional information.

Esri, AzureMaps and Mapbox performed much better on this dimension than on the average dimension. 

***

The following construction puts everything together in one package:

Visual design is hard, brought to you by NYC subway

This poster showed up in a NY subway train recently.

Visual design is hard!

What is the message? The intention is, of course, to say Rootine is better than others. (That's the Q corner, if you're following the Trifecta Checkup.)

What is the visual telling us (V corner)? It says Rootine is yellow while Others are purple. What do these color mean? There is no legend to help decipher it. And yellow-purple doesn't have a canonical interpretation (unlike say, red-green). In theory, purple can be better than yellow.

The other mystery is the black dot on the fifth item. (This is the NYC subway so the poster could have been vandalized.) It could mean "diet + lifestyle analyzed" is a unique feature of Rootine, not available on any other platform. That implies purple to mean available but not as effective, which significantly lessnes the impact of the chart.

***

Finally, let's imagine the data that may exist to support this chart.

The aggregation of all competitors to "Others" imposes a major challenge. If yellow means yes, and purple means no, we'd expect few if any purple dots because across all competitors, there is a good chance that at least one of them has a particular feature.

Next, I'm dubious about the claim of "precision dosed, unique to you". I'm imagining they are selling some kind of medicine or health food, which can be "dosed". Predictive modelers like to market their models as "personalized," unique to each person but such a thing is impractical. Before you start using their products, they have no data on you, or your response to those products. How could the recommendation be "precision dosed, unique to you"?

Even if you've used the product for a while, it will be tough to achieve a good level of optimality with so little data. In fact, given that your past data are used to generate actions intended to improve your health - that is to say, to cause the future data to diverge from the past data, how do you know that any change you observe next period is caused by the actions you took? The pre-post difference is both affected by temporal shifts and the actions you've taken. If the next period's metric improves, you may want to believe that the actions worked. If the next period's metric declines, are you willing to conclude that the actions you took backfired?

"Formulas improve with you". This makes me more worried than relieved.

***

Problems like these can be solved by showing our work to others. Sometimes, we're too immersed in our own world we don't see we have left off key information.

 

 

To explain or to eliminate, that is the question

Today, I take a look at another project from Ray Vella's class at NYU.

(The above image is a honeypot for "smart" algorithms that don't know how to handle image dimensions which don't fit their shadow "requirement". Human beings should proceed to the full image below.)

As explained in this post, the students visualized data about regional average incomes in a selection of countries. It turns out that remarkable differences persist in regional income disparity between countries, almost all of which are more advanced economies.

The graphic is by Danielle Curran.

I noticed two smart decisions.

First, she came up with a different main metric for gauging regional disparity, landing on a metric that is simple to grasp.

Based on hints given on the chart, I surmised that Danielle computed the change in per-capita income in the richest and poorest regions separately for each country between 2000 and 2015. These regional income growth values are expressed in currency, not indiced. Then, she computed the ratio of these growth rates, for each country. The end result is a simple metric for each country that describes how fast income has been growing in the richest region relative to the poorest region.

One of the challenges of this dataset is the complex indexing scheme (discussed here). Carlos' solution keeps the indices but uses design to facilitate comparisons. Danielle avoids the indices altogether.

The reader is relieved of the need to make comparisons, and so can focus on differences in magnitude. We see clearly that regional disparity is by far the highest in the U.K.

***

The second smart decision Danielle made is organizing the countries into clusters. She took advantage of the horizontal axis which does not encode any data. The branching structure places different clusters of countries along the axis, making it simple to navigate. The locations of these clusters are cleverly aligned to the map below.

***

Danielle's effort is stronger on communications while Carlos' effort provides more information. The key is to understand who your readers are. What proportion of your readers would want to know the values for each country, each region and each year?

***

A couple of suggestions

a) The reference line should be set at 1, not 0, for a ratio scale. The value of 1 happens when the richest region and the poorest region have identical per-capita incomes.

b) The vertical scale should be fixed.

The gift of small edits and subtraction

While making the chart on fertility rates (link), I came across a problem that pops up quite often, and is  ignored by most software programs.

Here is an earlier version of the chart I later discarded:

Compare this to the version I published in the blog post:

Aside from adding the chart title, there is one major change. I removed the empty plots from the grid. This is a visualization trick that should be called adding by subtracting. The empty scaffolding on the first chart increases our cognitive load without yielding any benefit. The whitespace brings out the message that only countries in Asia and Africa have fertility rates above 5.0. 

This is a small edit. But small edits accumulate and deliver a big impact. Bear this in mind the next time you make a chart.

 

P.S.

(1) You'd have to use a lower-level coding language to execute this small edit. Most software programs are quite rigid when it comes to making small-multiples (facet) charts.

(2) If there is a next iteration, I'd reverse the Asia and Oceania rows.

 

Visualizing fertility rates around the globe

The following chart dropped on my Twitter feed.

It's an ambitious chart that tries to do a lot. The underlying data set contains fertility rate data from over 200 countries over 20 years.

The basic chart form is a column chart that is curled up into a ball. The column chart is given colors that map to continents. All countries are grouped into five continents. The column chart can only take a single data series, so the 2019 fertility rate is chosen.

Beyond this basic setup, the designer embellishes the chart with a trove of information. Here's a close up:

The first number is the 2019 fertility rate, which means all the data encoded into the columns are also printed on the chart itself. Then, the flag of each country forms the next ring. Then, the name of the country. Finally, in brackets, the percent change in fertility rate between 2000 and 2019.

That is not all. Some contextual information are injected in those arrows that connect the columns to the data labels. A green arrow indicates that the fertility rate is trending lower - which is the case in most countries around the world. Once in a while, a purple arrow pops up. In the above excerpt, Seychelles gets a purple arrow because this island nation has increased the fertility rate from 2000 to 2019.

Also hiding in the background are several dashed rings. I think only the one that partially overlaps with the column chart contains any information - the other rings are inserted for an artistic reason. To decipher this dashed ring, we must look at the inset in the top left corner. We learn that the value of 2.1 children per woman is known as the replacement fertility rate. So it's also possible to assess whether each country is above or below the replacement fertility rate threshold.

[I'm presuming that this replacement threshold is about the births necessary to avoid a population decline. If that's the case, then comparing each country's fertility rate to a global fertility rate threshold is too simplistic because fertility is only one of several key factors driving a country's population growth. A more sophisticated model should generate country-level thresholds.]

***

Data graphics serve many functions. This chart works well as an embellished data table. It does take some time to find a specific country because the columns have been sorted by decreasing 2019 fertility rate but once we locate the column, all the other data fields are clearly laid out.

As a generator of data insights, this chart is less effective. The main insight I obtained from it is a rough ranking of continents, with African countries predominantly having higher fertility rates, followed by Asia and Oceania, then Americas, and finally, Europe which has the lowest fertility rates. If this is the key message, a standard choropleth map brings it out more directly.

***

Here is a small-multiples rendering of the fertility dataset. I chose 1999 values instead of 2000 to make a complete two-decade view.

The columns represent a grouping of countries based on their 1999 fertility rates. The left column contains countries with the lowest number of births per woman, and the fertility rate increases left to right - both within an individual plot and in the grid.

If you're wondering, the hidden vertical axis sorts the countries by their 1999 rank. The lighter colors are 1999 values while the darker colors are 2019 values. For most countries the dots are shifting left over the 20 years. There are some exceptions. I have labeled several of these exceptions (e.g. Kazakhstan and Mongolia), and rendered them in italic.

 

 

 

Visually displaying multipliers

As I'm preparing a blog about another real-world study of Covid-19 vaccines, I came across the following chart (the chart title is mine).

As background, this is the trend in Covid-19 cases in the U.K. in the last couple of months, courtesy of OurWorldinData.org.

The React-1 Study sends swab kits to randomly selected people in England in order to assess the prevalence of Covid-19. Every month, there is a new round of returned swabs that are tested for Covid-19. This measurement method captures asymptomatic cases although it probably missed severe and hospitalized cases. Despite having some shortcomings, this is a far better way to measure cases than the hotch-potch assembling of variable-quality data submitted by different jurisdictions that has become the dominant source of our data.

Rounds 12 and 13 captured an inflection point in the pandemic in England. The period marked the beginning of the end of the belief that widespread vaccination will end the pandemic.

The chart I excerpted up top broke the data down by age groups. The column heights represent the estimated prevalence of Covid-19 during each round - also, described precisely in the paper as "swab positivity." Based on the study's design, one may generalize the prevalence to the population at large. About 1.5% of those aged 13-24 in England are estimated to have Covid-19 around the time of Round 13 (roughly early July).

The researchers came to the following conclusion:

We show that the third wave of infections in England was being driven primarily by the Delta variant in younger, unvaccinated people. This focus of infection offers considerable scope for interventions to reduce transmission among younger people, with knock-on benefits across the entire population... In our data, the highest prevalence of infection was among 12 to 24 year olds, raising the prospect that vaccinating more of this group by extending the UK programme to those aged 12 to 17 years could substantially reduce transmission potential in the autumn when levels of social mixing increase

***

Raise your hand if the graphics software you prefer dictates at least one default behavior you can't stand. I'm sure most hands are up in the air. No matter how much you love the software, there is always something the developer likes that you don't.

The first thing I did with today's chart is to get rid of all such default details.

For me, the bottom chart is cleaner and more inviting.

***

The researchers wanted readers to think in terms of Round 3 numbers as multiples of Round 2 numbers. In the text, they use statements such as:

weighted prevalence in round 13 was nine-fold higher in 13-17 year olds at 1.56% (1.25%, 1.95%) compared with 0.16% (0.08%, 0.31%) in round 12

It's not easy to perceive a nine-fold jump from the paired column chart, even though this chart form is better than several others. I added some subtle divisions inside each orange column in order to facilitate this task:

I have recommended this before. I'm co-opting pictograms in constructing the column chart.

An alternative is to plot everything on an index scale although one would have to drop the prevalence numbers.

***

The chart requires an additional piece of context to interpret properly. I added each age group's share of the population below the chart - just to illustrate this point, not to recommend it as a best practice.

The researchers concluded that their data supported vaccinating 13-17 year olds because that group experienced the highest multiplier from Round 12 to Round 13. Notice that the 13-17 year old age group represents only 6 percent of England's population, and is the least populous age group shown on the chart.

The neighboring 18-24 age group experienced a 4.5 times jump in prevalence in Round 13 so this age group is doing much better than 13-17 year olds, right? Not really.

While the same infection rate was found in both age groups during this period, the slightly older age group accounted for 50% more cases -- and that's due to the larger share of population.

A similar calculation shows that while the infection rate of people under 24 is about 3 times higher than that of those 25 and over, both age groups suffered over 175,000 infections during the Round 3 time period (the difference between groups was < 4,000).  So I don't agree that focusing on 13-17 year olds gives England the biggest bang for the buck: while they are the most likely to get infected, their cases account for only 14% of all infections. Almost half of the infections are in people 25 and over.