Dot plots with varying dot sizes

In a prior post, I appreciated the effort by the Bloomberg Graphics team to describe the diverging fortunes of Japanese and Chinese car manufacturers in various Asian markets.

The most complex chart used in that feature is the following variant of a dot plot:

This chart plots the competitors in the Chinese domestic car market. Each bubble represents a car brand. Using the styling of the entire article, the red color is associated with Japanese brands while the medium gray color indicates Chinese brands. The light gray color shows brands from the rest of the world. (In my view, adding the pink for U.S. and blue for German brands - seen on the first chart in this series - isn't too much.)

The dot size represents the current relative market share of the brand. The main concern of the Bloomberg article is the change in market share in the period 2019-2024. This is placed on the horizontal axis, so the bubbles on the right side represent growing brands while the bubbles on the left, weakening brands.

All the Japanese brands are stagnating or declining, from the perspective of market share.

The biggest loser appears to be Volkswagen although it evidently started off at a high level since its bubble size after shrinkage is still among the largest.

***

This chart form is a composite. There are at least two ways to describe it. I prefer to see it as a dot plot with an added dimension of dot size. A dot plot typically plots a single dimension on a single axis, and here, a second dimension is encoded in the sizes of the dots.

An alternative interpretation is that it is a scatter plot with a third dimension in the dot size. Here, the vertical dimension is meaningless, as the dots are arbitrarily spread out to prevent overplotting. This arrangement is also called the bubble plot if we adopt a convention that a bubble is a dot of variable size. In a typical bubble plot, both vertical and horizontal axes carry meaning but here, the vertical axis is arbitrary.

The bubble plot draws attention to the variable in the bubble size, the scatter plot emphasizes two variables encoded in the grid while the dot plot highlights a single metric. Each shows secondary metrics.

***

Another revelation of the graph is the fragmentation of the market. There are many dots, especially medium gray dots. There are quite a few Chinese local manufacturers, most of which experienced moderate growth. Most of these brands are startups - this can be inferred because the size of the dot is about the same as the change in market share.

The only foreign manufacturer to make material gains in the Chinese market is Tesla.

The real story of the chart is BYD. I almost missed its dot on first impression, as it sits on the far right edge of the chart (in the original webpage, the right edge of the chart is aligned with the right edge of the text). BYD is the fastest growing brand in China, and its top brand. The pedestrian gray color chosen for Chinese brands probably didn't help. Besides, I had a little trouble figuring out if the BYD bubble is larger than the largest bubble in the size legend shown on the opposite end of BYD. (I measured, and indeed the BYD bubble is slightly larger.)

This dot chart (with variable dot sizes) is nice for highlighting individual brands. But it doesn't show aggregates. One of the callouts on the chart reads: "Chinese cars' share rose by 23%, with BYD at the forefront". These words are necessary because it's impossible to figure out that the total share gain by all Chinese brands is 23% from this chart form.

They present this information in the line chart that I included in the last post, repeated here:

The first chart shows that cumulatively, Chinese brands have increased their share of the Chinese market by 23 percent while Japanese brands have ceded about 9 percent of market share.

The individual-brand view offers other insights that can't be found in the aggregate line chart. We can see that in addition to BYD, there are a few local brands that have similar market shares as Tesla.

***

It's tough to find a single chart that brings out insights at several levels of analysis, which is why we like to talk about a "visual story" which typically comprises a sequence of charts.

 

A German obstacle course

A twitter user sent me this chart from Germany.

It came with a translation:

"Explanation: The chart says how many car drivers plan to purchase a new state-sponsored ticket for public transport. And of those who do, how many plan to use their car less often."

Because visual language should be universal, we shouldn't be deterred by not knowing German.

The structure of the data can be readily understood: we expect three values that add up to 100% from the pie chart. The largest category accounts for 58% of the data, followed by the blue category (40%). The last and smallest category therefore has 2% of the data.

The blue category is of the most interest, and the designer breaks that up into four sub-groups, three of which are roughly similarly popular.

The puzzle is the identities of these categories.

The sub-categories are directly labeled so these are easy for German speakers. From a handy online translator, these labels mean "definitely", "probably", "rather not", "definitely not". Well, that's not too helpful when we don't know what the survey question is.

According to our correspondent, the question should be "of those who plan to buy the new ticket, how many plan to use their car less often?"

I suppose the question is found above the column chart under the car icon. The translator dutifully outputs "Thus rarer (i.e. less) car use". There is no visual cue to let readers know we are supposed to read the right hand side as a single column. In fact, for this reader, I was reading horizontally from top to bottom.

Now, the two icons on the left and the middle of the top row should map to not buying and buying the ticket. The check mark and cross convey that message. But... what do these icons map to on the chart below? We get no clue.

In fact, the will-buy ticket group is the 40% blue category while the will-not group is the 58% light gray category.

What about the dark gray thin sector? Well, one needs to read the fine print. The footnote says "I don't know/ no response".

Since this group is small and uninformative, it's fine to push it into the footnote. However, the choice of a dark color, and placing it at the 12-o'clock angle of the pie chart run counter to de-emphasizing this category!

Another twitter user visually depicts the journey we take to understand this chart:

The structure of the data is revealed better with something like this:

The chart doesn't need this many colors but why not? It's summer.

 

 

 

 

Charts that ask questions about the German election

In the prior post about Canadian elections, I suggested that designers expand beyond plots of one variable at a time. Today, I look at a project by DataWrapper on the German elections which happened this week. Thanks to long-time blog supporter Antonio for submitting the chart.

The following is the centerpiece of Lisa's work:

CDU/CSU is Angela Merkel's party, represented by the black color. The chart answers one question only: did polls correctly predict election results?

The time period from 1994 to 2021 covers eight consecutive elections (counting the one this week). There are eight vertical blocks on the chart representing each administration. The right vertical edge of each block coincides with an election. The chart is best understood as the superposition of two time series.

You can trace the first time series by following a step function - let your eyes follow the flat lines between elections. This dataset shows the popular vote won by the party at each election, with the value updated after each election. The last vertical block represents an election that has not yet happened when this chart was created. As explained in the footnote, Lisa took the average poll result for the last month leading up to the 2021 election - in the context of this chart, she made the assumption that this cycle of polls will be 100% accurate.

The second time series corresponds to the ragged edges of the gray and black areas. If you ignore the colors, and the flat lines, you'll discover that the ragged edges form a contiguous data series. This line encodes the average popularity of the CDU/CSU party according to election polls.

Thus, the area between the step function and the ragged line measures the gap between polls and election day results. When the polls underestimate the actual outcome, the area is colored gray; when the polls are over-optimistic, the area is colored black. In the last completed election of 2017, Merkel's party underperformed relative to the polls. In fact, the polls in the entire period between the 2013 and 2017 uniformly painted a rosier picture for CDU/CSU than actually happened.

The last vertical block is interpreted a little differently. Since the reference level is the last month of polls (rather than the actual popular vote), the abundance of black indicates that Merkel's party has been suffering from declining poll numbers on the approach of this week's election.

***

The picture shown above seems to indicate that these polls are not particularly good. It appears they have limited ability to self-correct within each election cycle. Aside from the 1998-2002 period, the area colors seldom changed within each cycle. That means if the first polling average overestimated the party's popularity, then all subsequent polling averages were also optimistic. (The original post focused on a single pollster, which exacerbates this issue. Compare the following chart with the above, and you'll find even fewer color changes within cycle here:

Each pollster may be systematically biased but the poll aggregate is less so.)

 

Here's the chart for SDP, which is CDU/CSU's biggest opponent, and likely winner of this week's election:

Overall, this chart has similar features as the CDU/CSU chart. The most recent polls seem to favor the SPD - the pink area indicates that the older polls of this cycle underestimates the last month's poll result.

Both these parties are in long-term decline, with popularity dropping from the 40% range in the 1990s to the 20% range in the 2020s.

One smaller party that seems to have gained followers is the Green party:

The excess of dark green, however, does not augur well for this election.

 

 

 

 

 

Election visual 3: a strange, mash-up visualization

Continuing our review of FiveThirtyEight's election forecasting model visualization (link), I now look at their headline data visualization. (The previous posts in this series are here, and here.)

It's a set of 22 maps, each showing one election scenario, with one candidate winning. What chart form is this?

Small multiples may come to mind. A small-multiples chart is a grid in which every component graphic has the same form - same chart type, same color scheme, same scale, etc. The only variation from graphic to graphic is the data. The data are typically varied along a dimension of interest, for example, age groups, geographic regions, years. The following small-multiples chart, which I praised in the past (link), shows liquor consumption across the world.

Each component graphic changes according to the data specific to a country. When we scan across the grid, we draw conclusions about country-to-country variations. As with convention, there are as many graphics as there are countries in the dataset. Sometimes, the designer includes only countries that are directly relevant to the chart's topic.

***

What is the variable FiveThirtyEight chose to vary from map to map? It's the scenario used in the election forecasting model.

This choice is unconventional. The 22 scenarios is a subset of the 40,000 scenarios from the simulation - we are left wondering how those 22 are chosen.

Returning to our question: what chart form is this?

Perhaps you're reminded of the dot plot from the previous post. On that dot plot, the designer summarized the results of 40,000 scenarios using 100 dots. Since Biden is the winner in 75 percent of all scenarios, the dot plot shows 75 blue dots (and 25 red).

The map is the new dot. The 75 blue dots become 16 blue maps (rounded down) while the 25 red dots become 6 red maps.

Is it a pictogram of maps? If we ignore the details on the maps, and focus on the counts of colors, then yes. It's just a bit challenging because of the hole in the middle, and the atypical number of maps.

As with the dot plot, the map details are a nice touch. It connects readers with the simulation model which can feel very abstract.

Oddly, if you're someone familiar with probabilities, this presentation is quite confusing.

With 40,000 scenarios reduced to 22 maps, each map should represent 1818 scenarios. On the dot plot, each dot should represent 400 scenarios. This follows the rule for creating pictograms. Each object in a pictogram - dot, map, figurine, etc. - should encode an equal amount of the data. For the 538 visualization, is it true that each of the six red maps represents 1818 scenarios? This may be the case but not likely.

Recall the dot plot where the most extreme red dot shows a scenario in which Trump wins 376 out of 538 electoral votes (margin = 214). Each dot should represent 400 scenarios. The visualization implies that there are 400 scenarios similar to the one on display. For the grid of maps, the following red map from the top left corner should, in theory, represent 1,818 similar scenarios. Could be, but I'm not sure.

Mathematically, each of the depicted scenario, including the blowout win above, occurs with 1/40,000 chance in the simulation. However, one expects few scenarios that look like the extreme scenario, and ample scenarios that look like the median scenario.  

So, the right way to read the 538 chart is to ignore the map details when reading the embedded pictogram, and then look at the small multiples of detailed maps bearing in mind that extreme scenarios are unique while median scenarios have many lookalikes.

(Come to think about it, the analogous situation in the liquor consumption chart is the relative population size of different countries. When comparing country to country, we tend to forget that the data apply to large numbers of people in populous countries, and small numbers in tiny countries.)

***

There's a small improvement that can be made to the detailed maps. As I compare one map to the next, I'm trying to pick out which states that have changed to change the vote margin. Conceptually, the number of states painted red should decrease as the winning margin decreases, and the states that shift colors should be the toss-up states.

So I'd draw the solid Republican (Democratic) states with a lighter shade, forming an easily identifiable bloc on all maps, while the toss-up states are shown with a heavier shade.

Here, I just added a darker shade to the states that disappear from the first red map to the second.

Reviewing the charts in the Oxford Covid-19 study

On my sister (book) blog, I published a mega-post that examines the Oxford study that was cited two weeks ago as a counterpoint to the "doomsday" Imperial College model. These studies bring attention to the art of statistical modeling, and those six posts together are designed to give you a primer, and you don't need math to get a feel.

One aspect that didn't make it to the mega-post is the data visualization. Sad to say, the charts in the Oxford study (link) are uniformly terrible. Figure 3 is typical:

There are numerous design decisions that frustrate readers.

a) The graphic contains two charts, one on top of the other. The left axis extends floor-to-ceiling, giving the false impression that it is relevant to both charts. In fact, the graphic uses dual axes. The bottom chart references the axis shown in the bottom right corner; the left axis is meaningless. The two charts should be drawn separately.

For those who have not read the mega-post about the Oxford models, let me give a brief description of what these charts are saying. The four colors refer to four different models - these models have the same structure but different settings. The top chart shows the proportion of the population that is still susceptible to infection by a certain date. In these models, no one can get re-infected, and so you see downward curves. The bottom chart displays the growth in deaths due to Covid-19. The first death in the UK was reported on March 5.  The black dots are the official fatalities.

b) The designer allocates two-thirds of the space to the top chart, which has a much simpler message. This causes the bottom chart to be compressed beyond cognition.

c) The top chart contains just five lines, smooth curves of the same shape but different slopes. The designer chose to use thick colored lines with black outlines. As a result, nothing precise can be read from the chart. When does the yellow line start dipping? When do the two orange lines start to separate?

d) The top chart should have included margins of error. These models are very imprecise due to the sparsity of data.

e) The bottom chart should be rejected by peer reviewers. We are supposed to judge how well each of the five models fits the cumulative death counts. But three design decisions conspire to prevent us from getting the answer: (i) the vertical axis is severely compressed by tucking this chart underneath the top chart (ii) the vertical axis uses a log scale which compresses large values and (iii) the larger-than-life dots.

As I demonstrated in this post also from the sister blog, many models especially those assuming an exponential growth rate has poor fits after the first few days. Charting in log scale hides the degree of error.

f) There is a third chart squeezed into the same canvass. Notice the four little overlapping hills located around Feb 1. These hills are probability distributions, which are presented without an appropriate vertical axis. Each hill represents a particular model's estimate of the date on which the novel coronavirus entered the UK. But that date is unknowable. So the model expresses this uncertainty using a probability distribution. The "peak" of the distribution is the most likely date. The spread of the hill gives the range of plausible dates, and the height at a given date indicates the chance that that is the date of introduction. The missing axis is a probability scale, which is neither the left nor the right axis.

***

The bottom chart shows up in a slightly different form as Figure 1(A).

Here, the green, gray (blocked) and red thick lines correspond to the yellow/orange/red diamonds in Figure 3. The thin green and red lines show the margins of error I referred to above (these lines are not explicitly explained in the chart annotation.) The actual counts are shown as white rather than black diamonds.

Again, the thick lines and big diamonds conspire to swamp the gaps between model fit and actual data. Again, notice the use of a log scale. This means that the same amount of gap signifies much bigger errors as time moves to the right.

When using the log scale, we should label it using the original units. With a base 10 logarithm, the axis should have labels 1, 10, 100, 1000 instead of 0, 1, 2, 3. (This explains my previous point - why small gaps between a model line and a diamond can mean a big error as the counts go up.)

Also notice how the line of white diamonds makes it impossible to see what the models are doing prior to March 5, the date of the first reported death. The models apparently start showing fatalities prior to March 5. This is a key part of their conclusion - the Oxford team concluded that the coronavirus has been circulating in the U.K. even before the first infection was reported. The data visualization should therefore bring out the difference in timing.

I hope by the time the preprint is revised, the authors will have improved the data visualization.

 

 

 

This Excel chart looks standard but gets everything wrong

The following CNBC chart (link) shows the trend of global car sales by region (or so we think).

This type of chart is quite common in finance/business circles, and has the fingerprint of Excel. After examining it, I nominate it for the Hall of Shame.

***

The chart has three major components vying for our attention: (1) the stacked columns, (2) the yellow line, and (3) the big red dashed arrow.

The easiest to interpret is the yellow line, which is labeled "Total" in the legend. It displays the annual growth rate of car sales around the globe. The data consist of annual percentage changes in car sales, so the slope of the yellow line represents a change of change, which is not particularly useful.

The big red arrow is making the point that the projected decline in global car sales in 2019 will return the world to the slowdown of 2008-9 after almost a decade of growth.

The stacked columns appear to provide a breakdown of the global growth rate by region. Looked at carefully, you'll soon learn that the visual form has hopelessly mangled the data.

What is the growth rate for Chinese car sales in 2006? Is it 2.5%, the top edge of China's part of the column? Between 1.5% and 2.5%, the extant of China's section? The answer is neither. Because of the stacking, China's growth rate is actually the height of the relevant section, that is to say, 1 percent. So the labels on the vertical axis are not directly useful to learning regional growth rates for most sections of the chart.

Can we read the vertical axis as global growth rate? That's not proper either. The different markets are not equal in size so growth rates cannot be aggregated by simple summing - they must be weighted by relative size.

The negative growth rates present another problem. Even if we agree to sum growth rates ignoring relative market sizes, we still can't get directly to the global growth rate. We would have to take the total of the positive rates and subtract the total of the negative rates.  

***

At this point, you may begin to question everything you thought you knew about this chart. Remember the yellow line, which we thought measures the global growth rate. Take a look at the 2006 column again.

The global growth rate is depicted as 2 percent. And yet every region experienced growth rates below 2 percent! No matter how you aggregate the regions, it's not possible for the world average to be larger than the value of each region.

For 2006, the regional growth rates are: China, 1%; Rest of the World, 1%; Western Europe, 0.1%; United States, -0.25%. A simple sum of those four rates yields 2%, which is shown on the yellow line.

But this number must be divided by four. If we give the four regions equal weight, each is worth a quarter of the total. So the overall average is the sum of each growth rate weighted by 1/4, which is 0.5%. [In reality, the weights of each region should be scaled to reflect its market size.]

***

tldr; The stacked column chart with a line overlay not only fails to communicate the contents of the car sales data but it also leads to misinterpretation.

I discussed several serious problems of this chart form: 

• stacking the columns make it hard to learn the regional data
  
  
• the trend by region takes a super effort to decipher
  
  
• column stacking promotes reading meaning into the height of the column but the total height is meaningless (because of the negative section) while the net height (positive minus negative) also misleads due to presumptive equal weighting
  
  
• the yellow line shows the sum of the regional data, which is four times the global growth rate that it purports to represent

 

***

PS. [12/4/2019: New post up with a different visualization.]

Seeking simplicity in complex data: Bloomberg's dataviz on UK gender pay gap

Bloomberg featured a thought-provoking dataviz that illustrates the pay gap by gender in the U.K. The dataset underlying this effort is complex, and the designers did a good job simplifying the data for ease of comprehension.

U.K. companies are required to submit data on salaries and bonuses by gender, and by pay quartiles. The dataset is incomplete, since some companies are slow to report, and the analyst decided not to merge companies that changed names.

Companies are classified into industry groups. Readers who read Chapter 3 of Numbers Rule Your World (link) should ask whether these group differences are meaningful by themselves, without controlling for seniority, job titles, etc. The chapter features one method used by the educational testing industry to take a more nuanced analysis of group differences.

***

The Bloomberg visualization has two sections. In the top section, each company is represented by the percent difference between average female pay and average male pay. Then the companies within a given industry is shown in a histogram. The histograms provide a view of the disparity between companies within a given industry. The black line represents the relative proportion of companies in a given industry that have no gender pay gap but it’s the weight of the histogram on either side of the black line that carries the graphic’s message.

This is the histogram for arts, entertainment and recreation.

The spread within this industry is very wide, especially on the left side of the black line. A large proportion of these companies pay women less on average than men, and how much less is highly variable. There is one extreme positive value: Chelsea FC Foundation that pays the average female about 40% more than the average male.

This is the histogram for the public sector.

It is a much tighter distribution, meaning that the pay gaps vary less from organization to organization (this statement ignores the possibility that there are outliers not visible on this graphic). Again, the vast majority of entities in this sector pay women less than men on average.

***

The second part of the visualization look at the quartile data. The employees of each company are divided into four equal-sized groups, based on their wages. Think of these groups as the Top 25% Earners, the Second 25%, etc. Within each group, the analyst looks at the proportion of women. If gender is independent of pay, then we should expect the proportions of women to be about the same for all four quartiles. (This analysis considers gender to be the only explainer for pay gaps. This is a problem I've called xyopia, that frames a complex multivariate issue as a bivariate problem involving one outcome and one explanatory variable. Chapter 3 of Numbers Rule Your World (link) discusses how statisticians approach this issue.)

On the right is the chart for the public sector. This is a pie chart used as a container. Every pie has four equal-sized slices representing the four quartiles of pay.

The female proportion is encoded in both the size and color of the pie slices. The size encoding is more precise while the color encoding has only 4 levels so it provides a “binned” summary view of the same data.

For the public sector, the lighter-colored slice shows the top 25% earners, and its light color means the proportion of women in the top 25% earners group is between 30 and 50 percent. As we move clockwise around the pie, the slices represent the 2nd, 3rd and bottom 25% earners, and women form 50 to 70 percent of each of those three quartiles.

To read this chart properly, the reader must first do one calculation. Women represent about 60% of the top 25% earners in the public sector. Is that good or bad? This depends on the overall representation of women in the public sector. If the sector employs 75 percent women overall, then the 60 percent does not look good but if it employs 40 percent women, then the same value of 60% tells us that the female employees are disproportionately found in the top 25% earners.

That means the reader must compare each value in the pie chart against the overall proportion of women, which is learned from the average of the four quartiles.

***

In the chart below, I make this relative comparison explicit. The overall proportion of women in each industry is shown using an open dot. Then the graphic displays two bars, one for the Top 25% earners, and one for the Bottom 25% earners. The bars show the gap between those quartiles and the overall female proportion. For the top earners, the size of the red bars shows the degree of under-representation of women while for the bottom earners, the size of the gray bars shows the degree of over-representation of women.

The net sum of the bar lengths is a plausible measure of gender inequality.

The industries are sorted from the ones employing fewer women (at the top) to the ones employing the most women (at the bottom). An alternative is to sort by total bar lengths. In the original Bloomberg chart - the small multiples of pie charts, the industries are sorted by the proportion of women in the bottom 25% pay quartile, from smallest to largest.

In making this dataviz, I elected to ignore the middle 50%. This is not a problem since any quartile above the average must be compensated by a different quartile below the average.

***

The challenge of complex datasets is discovering simple ways to convey the underlying message. This usually requires quite a bit of upfront analytics, data transformation, and lots of sketching.

 

 

The French takes back cinema but can you see it?

I like independent cinema, and here are three French films that come to mind as I write this post: Delicatessen, The Class (Entre les murs), and 8 Women (8 femmes). 

The French people are taking back cinema. Even though they purchased more tickets to U.S. movies than French movies, the gap has been narrowing in the last two decades. How do I know? It's the subject of this infographic: 

How do I know? That's not easy to say, given how complicated this infographic is. Here is a zoomed-in view of the top of the chart:

 

You've got the slice of orange, which doubles as the imagery of a film roll. The chart uses five legend items to explain the two layers of data. The solid donut chart presents the mix of ticket sales by country of origin, comparing U.S. movies, French movies, and "others". Then, there are two thin arcs showing the mix of movies by country of origin. 

The donut chart has an usual feature. Typically, the data are coded in the angles at the donut's center. Here, the data are coded twice: once at the center, and again in the width of the ring. This is a self-defeating feature because it draws even more attention to the area of the donut slices except that the areas are highly distorted. If the ratios of the areas are accurate when all three pieces have the same width, then varying those widths causes the ratios to shift from the correct ones!

The best thing about this chart is found in the little blue star, which adds context to the statistics. The 61% number is unusually high, which demands an explanation. The designer tells us it's due to the popularity of The Lion King.

***

The one donut is for the year 1994. The infographic actually shows an entire time series from 1994 to 2014.

The design is most unusual. The years 1994, 1999, 2004, 2009, 2014 receive special attention. The in-between years are split into two pairs, shrunk, and placed alternately to the right and left of the highlighted years. So your eyes are asked to zig-zag down the page in order to understand the trend. 

To see the change of U.S. movie ticket sales over time, you have to estimate the sizes of the red-orange donut slices from one pie chart to another. 

Here is an alternative visual design that brings out the two messages in this data: that French movie-goers are increasingly preferring French movies, and that U.S. movies no longer account for the majority of ticket sales.

A long-term linear trend exists for both U.S. and French ticket sales. The "outlier" values are highlighted and explained by the blockbuster that drove them.

 

P.S.

1. You can register for the free seminar in Lyon here. To register for live streaming, go here.
2. Thanks Carla Paquet at JMP for help translating from French.

Two nice examples of interactivity

Janie on Twitter pointed me to this South China Morning Post graphic showing off the mighty train line just launched between north China and London (!)

Scrolling down the page simulates the train ride from origin to destination. Pictures of key regions are shown on the left column, as well as some statistics and other related information.

The interactivity has a clear purpose: facilitating cross-reference between two chart forms.

The graphic contains a little oversight ... The label for the key city of Xian, referenced on the map, is missing from the elevation chart on the left here:

 ***

I also like the way New York Times handled interactivity to this chart showing the rise in global surface temperature since the 1900s. The accompanying article is here.

When the graph is loaded, the dots get printed from left to right. That's an attention grabber.

Further, when the dots settle, some years sink into the background, leaving the orange dots that show the years without the El Nino effect. The reader can use the toggle under the chart title to view all of the years.

This configuration is unusual. It's more common to show all the data, and allow readers to toggle between subsets of the data. By inverting this convention, it's likely few readers need to hit that toggle. The key message of the story concerns the years without El Nino, and that's where the graphic stands.

This is interactivity that succeeds by not getting in the way. 

 

 

 

Using a bardot chart for survey data

Aleks J. wasn't amused by the graphs included in Verge's report about user attitudes toward the major Web brands such as Google, Facebook, and Twitter.

Let's use this one as an example:

Survey respondents are asked to rate how much they like or dislike the products and services from each of six companies, on a five-point scale. There is a sixth category for "No opinion/Don't use."

In making this set of charts, the designer uses six different colors for the six categories. This means he/she thinks of these categories as discrete so that the difference between categories carries no meaning. In a bipolar, five-point scale, it is more common to pick two extreme colors and then use shades to indicate the degree of liking or disliking. The middle category can be shown in a neutral color to express the neutrality of opinion.

The color choice baffles me. The two most prominent colors, gray and dark blue, correspond to two minor categories (no opinion and neutral) while the most important category - "greatly like" - is painted the modest yellow, paling away.

Verge sees the popularity of Facebook as the key message, which explains its top position among the six brands. However, readers familar with the stacked bar chart form are likely looking to make sense of the order, and frustrated.

***

In revising this chart, I introduce a second level of grouping: the six categories fit into three color groups: red for dislike, gray for no opinion/neutral, and orange for like. The like and dislike groups are plotted at the left and right ends of the chart while the two less informative categories are lumped toward the middle.

I take great pleasure in dumping the legend box.

***

Now, when a five-point scale is used, many analysts like to analyze the Top 2, or Bottom 2 boxes. The choice of colors in the above chart facilitates this analysis. Adding some subtle dots makes it even better!

Because this chart is a superposition of a stacked bar chart and a dot plot, I am calling this a bardot chart.

Also notice that the brands are re-ordered by Top 2 box popularity.