Gazing at petals

Reader Murphy pointed me to the following infographic developed by Altmetric to explain their analytics of citations of journal papers. These metrics are alternative in that they arise from non-academic media sources, such as news outlets, blogs, twitter, and reddit.

The key graphic is the petal diagram with a number in the middle.

Altmetric_tetanus

I have a hard time thinking of this object as “data visualization”. Data visualization should visualize the data. Here, the connection between the data and the visual design is tenuous.

There are eight petals arranged around the circle. The legend below the diagram maps the color of each petal to a source of data. Red, for example, represents mentions in news outlets, and green represents mentions in videos.

Each petal is the same size, even though the counts given below differ. So, the petals are like a duplicative legend.

The order of the colors around the circle does not align with its order in the table below, for a mysterious reason.

Then comes another puzzle. The bluish-gray petal appears three times in the diagram. This color is mapped to tweets. Does the number of petals represent the much higher counts of tweets compared to other mentions?

To confirm, I pulled up the graphic for a different paper.

Altmetric_worldwidedeclineofentomofauna

Here, each petal has a different color. Eight petals, eight colors. The count of tweets is still much larger than the frequencies of the other sources. So, the rule of construction appears to be one petal for each relevant data source, and if the total number of data sources fall below eight, then let Twitter claim all the unclaimed petals.

A third sample paper confirms this rule:

Altmetric_dnananodevices

None of the places we were hoping to find data – size of petals, color of petals, number of petals – actually contain any data. Anything the reader wants to learn can be directly read. The “score” that reflects the aggregate “importance” of the corresponding paper is found at the center of the circle. The legend provides the raw data.

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Some years ago, one of my NYU students worked on a project relating to paper citations. He eventually presented the work at a conference. I featured it previously.

Michaelbales_citationimpact

Notice how the visual design provides context for interpretation – by placing each paper/researcher among its peers, and by using a relative scale (percentiles).

***

I’m ignoring the D corner of the Trifecta Checkup in this post. For any visualization to be meaningful, the data must be meaningful. The type of counting used by Altmetric treats every tweet, every mention, etc. as a tally, making everything worth the same. A mention on CNN counts as much as a mention by a pseudonymous redditor. A pan is the same as a rave. Let’s not forget the fake data menace (link), which  affects all performance metrics.


Taking small steps to bring out the message

Happy new year! Good luck and best wishes!

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We'll start 2020 with something lighter. On a recent flight, I saw a chart in The Economist that shows the proportion of operating income derived from overseas markets by major grocery chains - the headline said that some of these chains are withdrawing from international markets.

Econ_internationalgroceries_sm

The designer used one color for each grocery chain, and two shades within each color. The legend describes the shades as "total" and "of which: overseas". As with all stacked bar charts, it's a bit confusing where to find the data. The "total" is actually the entire bar, not just the darker shaded part. The darker shaded part is better labeled "home market" as shown below:

Redo_econgroceriesintl_1

The designer's instinct to bring out the importance of international markets to each company's income is well placed. A second small edit helps: plot the international income amounts first, so they line up with the vertical zero axis. Like this:

Redo_econgroceriesintl_2

This is essentially the same chart. The order of international and home market is reversed. I also reversed the shading, so that the international share of income is displayed darker. This shading draws the readers' attention to the key message of the chart.

A stacked bar chart of the absolute dollar amounts is not ideal for showing proportions, because each bar is a different length. Sometimes, plotting relative values summing to 100% for each company may work better.

As it stands, the chart above calls attention to a different message: that Walmart dwarfs the other three global chains. Just the international income of Walmart is larger than the total income of Costco.

***

Please comment below or write me directly if you have ideas for this blog as we enter a new decade. What do you want to see more of? less of?


Marketers want millennials to know they're millennials

When I posted about the lack of a standard definition of "millennials", Dean Eckles tweeted about the arbitrary division of age into generational categories. His view is further reinforced by the following chart, courtesy of PewResearch by way of MarketingCharts.com.

PewResearch-Generational-Identification-Sept2015

Pew asked people what generation they belong to. The amount of people who fail to place themselves in the right category is remarkable. One way to interpret this finding is that these are marketing categories created by the marketing profession. We learned in my other post that even people who use the term millennial do not have a consensus definition of it. Perhaps the 8 percent of "millennials" who identify as "boomers" are handing in a protest vote!

The chart is best read row by row - the use of stacked bar charts provides a clue. Forty percent of millennials identified as millennials, which leaves sixty percent identifying as some other generation (with about 5 percent indicating "other" responses). 

While this chart is not pretty, and may confuse some readers, it actually shows a healthy degree of analytical thinking. Arranging for the row-first interpretation is a good start. The designer also realizes the importance of the diagonal entries - what proportion of each generation self-identify as a member of that generation. Dotted borders are deployed to draw eyes to the diagonal.

***

The design doesn't do full justice for the analytical intelligence. Despite the use of the bar chart form, readers may be tempted to read column by column due to the color scheme. The chart doesn't have an easy column-by-column interpretation.

It's not obvious which axis has the true category and which, the self-identified category. The designer adds a hint in the sub-title to counteract this problem.

Finally, the dotted borders are no match for the differential colors. So a key message of the chart is buried.

Here is a revised chart, using a grouped bar chart format:

Redo_junkcharts_millennial_id

***

In a Trifecta checkup (link), the original chart is a Type V chart. It addresses a popular, pertinent question, and it shows mature analytical thinking but the visual design does not do full justice to the data story.

 

 


Light entertainment: people of color

What colors do the "average" person like the most and the least? The following chart found here (Scott Design) tells you favorite and least favorite colors by age groups:

Color-preferences-by-age

(This is one of a series of charts. A total of 10 colors is covered by the survey. The same color can appear in both favorites and least favorites since these are aggregate proportions. Almost 40% of the respondents are under 18 and only one percent are over 70.)

Here's one item that has stumped me thus far: how are the colors ordered within each figurine?


The time of bird seeds and chart tuneups

The recent post about multi-national companies reminded me of an older post, in which I stepped through data table enhancements.

Here is a video of the process. You can use any tool to implement the steps; even Excel is good enough.

 

 

The video is part of a series called "Data science: the Missing Pieces". In these episodes, I cover the parts of data science that are between the cracks, the little things that textbooks and courses do not typically cover - the things that often block students from learning efficiently.

If you have encountered such things, please comment below to suggest future topics. What is something about visualizing data you wish you learned formally?

***

P.S. Placed here to please the twitter-bot

DSTMP2_goodchart_thumb

 

 


Pulling the multi-national story out, step by step

Reader Aleksander B. found this Economist chart difficult to understand.

Redo_multinat_1

Given the chart title, the reader is looking for a story about multinationals producing lower return on equity than local firms. The first item displayed indicates that multinationals out-performed local firms in the technology sector.

The pie charts on the right column provide additional information about the share of each sector by the type of firms. Is there a correlation between the share of multinationals, and their performance differential relative to local firms?

***

We can clean up the presentation. The first changes include using dots in place of pipes, removing the vertical gridlines, and pushing the zero line to the background:

Redo_multinat_2

The horizontal gridlines attached to the zero line can also be removed:

Redo_multinat_3

Now, we re-order the rows. Start with the aggregate "All sectors". Then, order sectors from the largest under-performance by multinationals to the smallest.

Redo_multinat_4

The pie charts focus only on the share of multinationals. Taking away the remainders speeds up our perception:

Redo_multinat_5

Help the reader understand the data by dividing the sectors into groups, organized by the performance differential:

Redo_multinat_6

For what it's worth, re-sort the sectors from largest to smallest share of multinationals:

Redo_multinat_7

Having created groups of sectors by share of multinationals, I simplify further by showing the average pie chart within each group:

Redo_multinat_8

***

To recap all the edits, here is an animated gif: (if it doesn't play automatically, click on it)

Redo_junkcharts_econmultinat

***

Judging from the last graphic, I am not sure there is much correlation between share of multinationals and the performance differentials. It's interesting that in aggregate, local firms and multinationals performed the same. The average hides the variability by sector: in some sectors, local firms out-performed multinationals, as the original chart title asserted.


Tennis greats at the top of their game

The following chart of world No. 1 tennis players looks pretty but the payoff of spending time to understand it isn't high enough. The light colors against the tennis net backdrop don't work as intended. The annotation is well done, and it's always neat to tug a legend inside the text.

Tableautennisnumberones

The original is found at Tableau Public (link).

The topic of the analysis appears to be the ages at which tennis players attained world #1 ranking. Here are the male players visualized differently:

Redo_junkcharts_no1tennisplayers

Some players like Jimmy Connors and Federer have second springs after dominating the game in their late twenties. It's relatively rare for players to get to #1 after 30.


As Dorian confounds meteorologists, we keep our minds clear on hurricane graphics, and discover correlation as our friend

As Hurricane Dorian threatens the southeastern coast of the U.S., forecasters are fretting about the lack of consensus among various predictive models used to predict the storm’s trajectory. The uncertainty of these models, as reflected in graphical displays, has been a controversial issue in the visualization community for some time.

Let’s start by reviewing a visual design that has captured meteorologists in recent years, something known as the cone map.

Charley_oldconemap

If asked to explain this map, most of us trace a line through the middle of the cone understood to be the center of the storm, the “cone” as the areas near the storm center that are affected, and the warmer colors (red, orange) as indicating higher levels of impact. [Note: We will  design for this type of map circa 2000s.]

The above interpretation is complete, and feasible. Nevertheless, the data used to make the map are forward-looking, not historical. It is still possible to stick to the same interpretation by substituting historical measurement of impact with its projection. As such, the “warmer” regions are projected to suffer worse damage from the storm than the “cooler” regions (yellow).

After I replace the text that was removed from the map (see below), you may notice the color legend, which discloses that the colors on the map encode probabilities, not storm intensity. The text further explains that the chart shows the most probable path of the center of the storm – while the coloring shows the probability that the storm center will reach specific areas.

Charley_oldconemap

***

When reading a data graphic, we rarely first look for text about how to read the chart. In the case of the cone map, those who didn’t seek out the instructions may form one of these misunderstandings:

  1. For someone living in the yellow-shaded areas, the map does not say that the impact of the storm is projected to be lighter; it’s that the center of the storm has a lower chance of passing right through. If, however, the storm does pay a visit, the intensity of the winds will reach hurricane grade.
  2. For someone living outside the cone, the map does not say that the storm will definitely bypass you; it’s that the chance of a direct hit is below the threshold needed to show up on the cone map. Thee threshold is set to attain 66% accurate. The actual paths of storms are expected to stay inside the cone two out of three times.

Adding to the confusion, other designers have produced cone maps in which color is encoding projections of wind speeds. Here is the one for Dorian.

AL052019_wind_probs_64_F120

This map displays essentially what we thought the first cone map was showing.

One way to differentiate the two maps is to roll time forward, and imagine what the maps should look like after the storm has passed through. In the wind-speed map (shown below right), we will see a cone of damage, with warmer colors indicating regions that experienced stronger winds.

Projectedactualwinds_irma

In the storm-center map (below right), we should see a single curve, showing the exact trajectory of the center of the storm. In other words, the cone of uncertainty dissipates over time, just like the storm itself.

Projectedactualstormcenter_irma

 

After scientists learned that readers were misinterpreting the cone maps, they started to issue warnings, and also re-designed the cone map. The cone map now comes with a black-box health warning right up top. Also, in the storm-center cone map, color is no longer used. The National Hurricane Center even made a youtube pointing out the dos and donts of using the cone map.

AL052019_5day_cone_with_line_and_wind

***

The conclusion drawn from misreading the cone map isn’t as devastating as it’s made out to be. This is because the two issues are correlated. Since wind speeds are likely to be stronger nearer to the center of the storm, if one lives in a region that has a low chance of being a direct hit, then that region is also likely to experience lower average wind speeds than those nearer to the projected center of the storm’s path.

Alberto Cairo has written often about these maps, and in his upcoming book, How Charts Lie, there is a nice section addressing his work with colleagues at the University of Miami on improving public understanding of these hurricane graphics. I highly recommended Cairo’s book here.

P.S. [9/5/2019] Alberto also put out a post about the hurricane cone map.

 

 

 


Water stress served two ways

Via Alberto Cairo (whose new book How Charts Lie can be pre-ordered!), I found the Water Stress data visualization by the Washington Post. (link)

The main interest here is how they visualized the different levels of water stress across the U.S. Water stress is some metric defined by the Water Resources Institute that, to my mind, measures the demand versus supply of water. The higher the water stress, the higher the risk of experiencing droughts.

There are two ways in which the water stress data are shown: the first is a map, and the second is a bubble plot.

Wp_waterstress

This project provides a great setting to compare and contrast these chart forms.

How Data are Coded

In a map, the data are usually coded as colors. Sometimes, additional details can be coded as shades, or moire patterns within the colors. But the map form locks down a number of useful dimensions - including x and y location, size and shape. The outline map reserves all these dimensions, rendering them unavailable to encode data.

By contrast, the bubble plot admits a good number of dimensions. The key ones are the x- and y- location. Then, you can also encode data in the size of the dots, the shape, and the color of the dots.

In our map example, the colors encode the water stress level, and a moire pattern encodes "arid areas". For the scatter plot, x = daily water use, y = water stress level, grouped by magnitude, color = water stress level, size = population. (Shape is constant.)

Spatial Correlation

The map is far superior in displaying spatial correlation. It's visually obvious that the southwestern states experience higher stress levels.

This spatial knowledge is relinquished when using a bubble plot. The designer relies on the knowledge of the U.S. map in the head of the readers. It is possible to code this into one of the available dimensions, e.g. one could make x = U.S. regions, but another variable is sacrificed.

Non-contiguous Spatial Patterns

When spatial patterns are contiguous, the map functions well. Sometimes, spatial patterns are disjoint. In that case, the bubble plot, which de-emphasizes the physcial locations, can be superior. In our example, the vertical axis divides the states into five groups based on their water stress levels. Try figuring out which states are "medium to high" water stress from the map, and you'll see the difference.

Finer Geographies

The map handles finer geographical units like counties and precincts better. It's completely natural.

In the bubble plot, shifting to finer units causes the number of dots to explode. This clutters up the chart. Besides, while most (we hope) Americans know the 50 states, most of us can't recite counties or precincts. Thus, the designer can't rely on knowledge in our heads. It would be impossible to learn spatial patterns from such a chart.

***

The key, as always, is to nail down your message, then select the right chart form.

 

 


Women workers taken for a loop or four

I was drawn to the following chart in Business Insider because of the calendar metaphor. (The accompanying article is here.)

Businessinsider_payday

Sometimes, the calendar helps readers grasp concepts faster but I'm afraid the usage here slows us down.

The underlying data consist of just four numbers: the wage gaps between race and gender in the U.S., considered simply from an aggregate median personal income perspective. The analyst adopts the median annual salary of a white male worker as a baseline. Then, s/he imputes the number of extra days that others must work to attain the same level of income. For example, the median Asian female worker must work 64 extra days (at her daily salary level) to match the white guy's annual pay. Meanwhile, Hispanic female workers must work 324 days extra.

There are a host of reasons why the calendar metaphor backfired.

Firstly, it draws attention to an uncomfortable detail of the analysis - which papers over the fact that weekends or public holidays are counted as workdays. The coloring of the boxes compounds this issue. (And the designer also got confused and slipped up when applying the purple color for Hispanic women.)

Secondly, the calendar focuses on Year 2 while Year 1 lurks in the background - white men have to work to get that income (roughly $46,000 in 2017 according to the Census Bureau).

Thirdly, the calendar view exposes another sore point around the underlying analysis. In reality, the white male workers are continuing to earn wages during Year 2.

The realism of the calendar clashes with the hypothetical nature of the analysis.

***

One can just use a bar chart, comparing the number of extra days needed. The calendar design can be considered a set of overlapping bars, wrapped around the shape of a calendar.

The staid bars do not bring to life the extra toil - the message is that these women have to work harder to get the same amount of pay. This led me to a different metaphor - the white men got to the destination in a straight line but the women must go around loops (extra days) before reaching the same endpoint.

Redo_businessinsider_racegenderpaygap

While the above is a rough sketch, I made sure that the total length of the lines including the loops roughly matches the total number of days the women needed to work to earn $46,000.

***

The above discussion focuses solely on the V(isual) corner of the Trifecta Checkup, but this data visualization is also interesting from the D(ata) perspective. Statisticians won't like such a simple analysis that ignores, among other things, the different mix of jobs and industries underlying these aggregate pay figures.

Now go to my other post on the sister (book) blog for a discussion of the underlying analysis.