One of the most frequently produced maps is also one of the worst

Summer is here, many Americans are putting the pandemic in their rear-view mirrors, and gas prices are soaring. Business Insider told the story using this map:

What do we want to learn about gas prices this summer?

Which region has the highest / lowest prices?

How much higher / lower than the national average are the regional prices?

How much has prices risen, compared to last year, or compared to the last few weeks?

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How much work did you have to do to get answers to those questions from the above map?

Unfortunately, this type of map continues to dominate the popular press. It merely delivers a geography lesson and not much else. Its dominant feature tells readers how to classify the 50 states into regions. Its color encodes no data.

Not surprisingly, this map fails the self-sufficiency test (link). The entire dataset is printed on the map, and if those numbers were removed, we would be left with a map of the regions of the U.S. The graphical elements of the chart are not doing much work.

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In the following chart, I used the map as a color legend. Also, an additional plot shows each region's price level against the national average.

One can certainly ditch the map altogether, which makes having seven colors unnecessary. To address other questions, just stack on other charts, for example, showing the price increase versus last year.

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From a Trifecta Checkup perspective, we find that the trouble starts with the Q corner. There are several important questions not addressed by the graphic. In the D corner, no context is provided to interpret the data. Are these prices abnormal? How do they compare to the national average or to a year ago? In the V corner, the chart takes too much effort to comprehend a basic fact, such as which region has the highest average price.

For more on the Trifecta Checkup, see this guide.

 

Did prices go up or down? Depends on how one looks at the data

The U.S. media have been flooded with reports of runaway inflation recently, and it's refreshing to see a nice article in the Wall Street Journal that takes a second look at the data. Because as my readers know, raw data can be incredibly deceptive.

Inflation typically describes the change in price level relative to the prior year. The month-on-month change in price levels is a simple seasonal adjustment used to remove the effect of seasonality that masks the true change in price levels. (See this explainer of seasonal adjustment.)

As the pandemic enters the second year, this methodology is comparing 2021 price levels to pandemic-impacted price levels of 2020. This produces a very confusing picture. As the WSJ article explains, prices can be lower than they were in 2019 (pre-pandemic) and yet substantially higher than they were in 2020 (during the pandemic). This happens in industry sectors that were heavily affected by the economic shutdown, e.g. hotels, travel, entertainment.

Here is how they visualized this phenomenon. Amusingly, some algorithm estimated that it should take 5 minutes to read the entire article. It may take that much time to understand properly what this chart is showing.

Let me save you some time.

The chart shows monthly inflation rates of hotel price levels.

The pink horizontal stripes represent the official inflation numbers, which compare each month's hotel prices to those of a year prior. The most recent value for May of 2021 says hotel prices rose by 9% compared to May of 2020.

The blue horizontal stripes show an alternative calculation which compares each month's hotel prices to those of two years prior. Think of 2018-9 as "normal" years, pre-pandemic. Using this measure, we find that hotel prices for May of 2021 are about 4% lower than for May of 2019.

(This situation affects all of our economic statistics. We may see an expansion in employment levels from a year ago which still leaves us behind where we were before the pandemic.)

What confused me on the WSJ chart are the blocks of color. In a previous chart, the readers learn that solid colors mean inflation rose while diagonal lines mean inflation decreased. It turns out that these are month-over-month changes in inflation rates (notice that one end of the column for the previous month touches one end of the column of the next month).

The color patterns become the most dominant feature of this chart, and yet the month-over-month change in inflation rates isn't the crux of the story. The real star of the story should be the difference in inflation rates - for any given month - between two reference years.

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In the following chart, I focus attention on the within-month, between-reference-years comparisons.

Because hotel prices dropped drastically during the pandemic, and have recovered quite well in recent months as the U.S. reopens the economy, the inflation rate of hotel prices is almost 10%. Nevertheless, the current price level is still 7% below the pre-pandemic level.

 

 

Plotting the signal or the noise

Antonio alerted me to the following graphic that appeared in the Economist. This is a playful (?) attempt to draw attention to racism in the game of football (soccer).

The analyst proposed that non-white players have played better in stadiums without fans due to Covid19 in 2020 because they have not been distracted by racist abuse from fans, using Italy's Serie A as the case study.

The chart struggles to bring out this finding. There are many lines that criss-cross. The conclusion is primarily based on the two thick lines - which show the average performance with and without fans of white and non-white players. The blue line (non-white) inched to the right (better performance) while the red line (white) shifted slightly to the left.

If the reader wants to understand the chart fully, there's a lot to take in. All (presumably) players are ranked by the performance score from lowest to highest into ten equally sized tiers (known as "deciles"). They are sorted by the 2019 performance when fans were in the stadiums. Each tier is represented by the average performance score of its members. These are the values shown on the top axis labeled "with fans".

Then, with the tiers fixed, the players are rated in 2020 when stadiums were empty. For each tier, an average 2020 performance score is computed, and compared to the 2019 performance score.

The following chart reveals the structure of the data:

The players are lined up from left to right, from the worst performers to the best. Each decile is one tenth of the players, and is represented by the average score within the tier. The vertical axis is the actual score while the horizontal axis is a relative ranking - so we expect a positive correlation.

The blue line shows the 2019 (with fans) data, which are used to determine tier membership. The gray dotted line is the 2020 (no fans) data - because they don't decide the ranking, it's possible that the average score of a lower tier (e.g. tier 3 for non-whites) is higher than the average score of a higher tier (e.g. tier 4 for non-whites).

What do we learn from the graphic?

It's very hard to know if the blue and gray lines are different by chance or by whether fans were in the stadium. The maximum gap between the lines is not quite 0.2 on the raw score scale, which is roughly a one-decile shift. It'd be interesting to know the variability of the score of a given player across say 5 seasons prior to 2019. I suspect it could be more than 0.2. In any case, the tiny shifts in the averages (around 0.05) can't be distinguished from noise.

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This type of analysis is tough to do. Like other observational studies, there are multiple problems of biases and confounding. Fan attendance was not the only thing that changed between 2019 and 2020. The score used to rank players is a "Fantacalcio algorithmic match-level fantasy-football score." It's odd that real-life players should be judged by their fantasy scores rather than their on-the-field performance.

The causal model appears to assume that every non-white player gets racially abused. At least, the analyst didn't look at the curves above and conclude, post-hoc, that players in the third decile are most affected by racial abuse - which is exactly what has happened with the observational studies I have featured on the book blog recently.

Being a Serie A fan, I happen to know non-white players are a small minority so the error bars are wider, which is another issue to think about. I wonder if this factor by itself explains the shifts in those curves. The curve for white players has a much higher sample size thus season-to-season fluctuations are much smaller (regardless of fans or no fans).

 

 

 

 

Losses trickle down while gains trickle up

In a rich dataset, it's hard to convey all the interesting insights on a single chart. Following up on the previous post, I looked further at the wealth distribution dataset. In the previous post, I showed this chart, which indicated that the relative wealth of the super-rich (top 1%) rose dramatically around 2011.

As a couple of commenters noticed, that's relative wealth. I indiced everything to the Bottom 50%.

In this next chart, I apply a different index. Each income segment is set to 100 at the start of the time period under study (2000), and I track how each segment evolved in the last two decades.

This chart offers many insights.

The Bottom 50% have been left far, far behind in the last 20 years. In fact, from 2000-2018, this segment's wealth never once reached the 2000 level. At its worst, around 2010, the Bottom 50% found themselves 80% poorer than they were 10 years ago!

In the meantime, the other half of the population has seen their wealth climb continuously through the 20 years. This is particularly odd because the major crisis of these two decades was the Too Big to Fail implosion of financial instruments, which the Bottom 50% almost surely did not play a part in. During that crisis, the top 50% were 30-60% better off than they were in 2000. Is this the "trickle-down" economy in which losses are passed down (but gains are passed up)?

The chart also shows how the recession hit the bottom 50% much deeper, and how the recovery took more than a decade. For the top half, the recovery came between 2-4 years.

It also appears that top 10% are further peeling off from the rest of the population. Since 2009, the top 11-49% have been steadily losing ground relative to the top 10%, while the gap between them and the Bottom 50% has narrowed.

***

This second chart is not nearly as dramatic as the first one but it reveals much more about the data.

 

Atypical time order and bubble labeling

This chart appeared in a Charles Schwab magazine in Summer, 2019.

This bubble chart does not print any data labels. The bubbles take our attention but the designer realizes that the actual values of the volatility are not intuitive numbers. The same is true of any standard deviation numbers. If you're told SD of a data series is 3, it doesn't tell you much by itself.

I first transformed this chart into the equivalent column chart:

Two problems surface on the axes.

For the time axis, the years are jumbled. Readers experience vertigo, as we try to figure out how to read the chart. Our expectation that time moves left to right is thwarted. This ordering also requires every single year label to be present.

For the vertical axis, I could have left out the numbers completely. They are not really meaningful. These represent the areas of the bubbles but only relative to how I measured them.

***

In the next version, I sorted time in the conventional manner. Following Tufte's classic advice, only the tops of the columns are plotted.

What you see is that this ordering is much easier to comprehend. Figuring out that 2018 is an average year in terms of volatility is not any harder than in the original. In fact, we can reproduce the order of the previous chart just by letting our eyes sweep top to bottom.

To make it even easier to read the vertical axis, I converted the numbers into an index, with the average volatility as 100 %  (assigned to 0% on the chart) .

Now, you can see that 2018 is roughly at the average while 2008 is 400% above the average level. (How should we interpret this statement? That's a question I pose to my statistics students. It's not intuitive how one should interpret the statement that the standard deviation is 5 times higher.)

 

 

This holiday retailers hope it will snow dollars

According to the Conference Board, the pandemic will not deter U.S. consumers from emptying their wallets this holiday season. Here's a chart that shows their expectation (link):

 

A few little things make this chart work:

The "More" category is placed on the left, as English-speaking countries tend to be read Left-to-Right, and it is also given the deepest green, drawing our attention.

Only the "More" segments have data labels. I'd have omitted the decimals. I suspect they are added because financial analysts may be multiplying these percentages to yield dollar amounts, in which case the extra precision helps.

The categories are ordered by the decreasing propensity of increased spending this year relative to last year. (The business community has an optimism bias.)

The choice of three shades of one color instead of three different colors keeps the chart clean.

***

The use of snowflakes surely infuriates a hardcore Tufte fan although I like that they add a festive note to the presentation. The large snowflake isn't randomly positioned but placed exactly where it causes the least interference with the bar chart.

 

Book Review: Visualizing with Text by Richard Brath

The creative process is sometimes described in terms of diverge-converge cycles. The diverge step involves experimentation and rewards suspending disbelief, while excesses are curbed and concepts refined during the converge step. Richard Brath's just-released book Visualizing with Text is an important resource that expands our appreciation for the place of text in visual displays.

Books on data visualization fall into recognizable types, of which two popular ones are the style guide, such as Edward Tufte, Dona Wong, and Alberto Cairo, and the coding manual, such as Ben Fry (processing) and Hadley Wickham (ggplot, Shiny). Brath's volume belongs to neither of those - it reads more like an encyclopedic catalog of how text can be incorporated into charts and graphs. He challenges us to blow up our imaginative space for characters, words, sentences, paragraphs and prose. It is a valuable aid for the diverge step of our creative process.

In modern data visualization, text is treated as an accessory, frequently found in titles, labels, legends, footnotes or surrounding text. Brath wants us to elevate text to the starring attraction. Starting with baby steps, such as direct labeling of lines and objects, and coordinating colors between chart elements and words, he experiments with inserting text into unlikely crannies, not shying away from ideas that even he admits may be somewhat of a dead-end.

One of the more immediately useful examples is the use of text labels that hug the lines on a line chart, similar to how roads and rivers are labeled on maps. I wish all software developers implement this function without delay.

A more esoteric example is to replace these lines with small-size text, as Brath makes an analogy between sentences and lines.

I am still deciding if this is a gold mine or a minefield. It is thought-provoking nonetheless.

Finally, the book includes some flights of fancy, like this one:

The red superscripts are numeric codes for French departments (provinces), arranged in ascending order of a given metric, and placed in proportional distance within the prose!

The converge step is left to the reader, as Brath refrains from bullhorning his opinions about chart types, which is why readers should not expect a style guide. He includes many experimental graphics, and may provide the pros and cons of a form without registering a judgement.

Because many of these ideas have yet to enter the mainstream, we'd need to implement these ideas on our own, which is why readers will not find a coding manual. As mentioned above, even the simplest and least controversial tactic of directly labeling lines is not available in Excel, let alone text that hugs or replaces lines. (This proves Brath's point that our community has done text a disservice.) Other ideas explored in later chapters require such features as italicizing numeric proportions of a word, rather than the entire word.

Recently, text has become a mainstay of Big Data. Visualizing with Text is timely, relevant and provocative. It is also clearly written, and tightly organized. Chapter 13 neatly summarizes the key concepts that have appeared along the way. There are plenty of use cases, primarily derived from research or business. After reading this book, you'll revel in the new sandbox of text, and long to free yourself from the constraints of your tool.

***

I recommend that you get the paper copy of the book. I reviewed the electronic version, and what irony! As you may have guessed, the electronic version ruins the typesetting. On every page, certain paragraphs show up in tiny font that resist all attempts to magnify, making Brath's case that legibility is an important metric for text visualization. Some of the more unusual fonts are dropped. The images are too small, even when popped up.

[P.S. Richard has a webpage where he included larger images and some code.]

Locating the political center

I mentioned the September special edition of Bloomberg Businessweek on the election in this prior post. Today, I'm featuring another data visualization from the magazine.

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Here are the rightmost two charts.

Time runs from top to bottom, spanning four decades.

Each chart covers a political issue. These two charts concern abortion and marijuana.

The marijuana question (far right) has only two answers, legalize or don't legalize. The underlying data measure the proportions of people agreeing to each point of view. Roughly three-quarters of the population disagreed with legalization in 1980 while two-thirds agree with it in 2020.

Notice that there are no horizontal axis labels. This is a great editorial decision. Only coarse trends are of interest here. It's not hard to figure out the relative proportions. Adding labels would just clutter up the display.

By contrast, the abortion question has three answer choices. The middle option is "Sometimes," which is represented by a white color, with a dot pattern. This is an issue on which public opinion in aggregate has barely shifted over time.

The charts are organized in a small-multiples format. It's likely that readers are consuming each chart individually.

***

What about the dashed line that splits each chart in half? Why is it there?

The vertical line assists our perception of the proportions. Think of it as a single gridline.

In fact, this line is underplayed. The headline of the article is "tracking the political center." Where is the center?

Until now, we've paid attention to the boundaries between the differently colored areas. But those boundaries do not locate the political center!

The vertical dashed line is the political center; it represents the view of the median American. In 1980, the line sat inside the gray section, meaning the median American opposed legalizing marijuana. But the prevalent view was losing support over time and by 2010, there wer more Americans wanting to legalize marijuana than not. This is when the vertical line crossed into the green zone.

The following charts draw attention to the middle line, instead of the color boundaries:

On these charts, as you glance down the middle line, you can see that for abortion, the political center has never exited the middle category while for marijuana, the median American didn't want to legalize it until an inflection point was reached around 2010.

I highlight these inflection points with yellow dots.

***

The effect on readers is entirely changed. The original charts draw attention to the areas first while the new charts pull your eyes to the vertical line.

 

Making better pie charts if you must

I saw this chart on an NYU marketing twitter account:

The graphical design is not easy on our eyes. It's just hard to read for various reasons.

The headline sounds like a subject line from an email.

The subheaders are long, and differ only by a single word.

Even if one prefers pie charts, they can be improved by following a few guidelines.

First, start the first sector at the 12-oclock direction. Like this:

The survey uses a 5-point scale from "Very Good" to "Very Bad". Instead of using five different colors, it's better to use two extreme colors and shading. Like this:

I also try hard to keep all text horizontal.

For those who prefers not to use pie charts, a side-by-side bar chart works well.

In my article for DataJournalism.com, I outlined "unspoken rules" for making various charts, including pie charts.

 

 

 

Putting vaccine trials in boxes

Bloomberg Businessweek has a special edition about vaccines, and I found this chart on the print edition:

The chart's got a lot of white space. Its structure is a series of simple "treemaps," one for each type of vaccine. Though simple, such a chart burns a few brain cells.

Here, I've extracted the largest block, which corresponds to vaccines that work with the virus's RNA/DNA. I applied a self-sufficiency test, removing the data from the boxes. 

What proportion of these projects have moved from pre-clinical to Phase 1?  To answer this question, we have to understand the relative areas of boxes, since that's how the data are encoded. How many yellow boxes can fit into the gray box?

It's not intuitive. We'd need a ruler to do this task properly.

Then, we learn that the gray box is exactly 8 times the size of the yellow box (72 projects are pre-clinical while 9 are in Phase I). We can cram eight yellows into the gray box. Imagine doing that, and it's pretty clear the visual elements fail to convey the meaning of the data.

Self-sufficiency is the idea that a data graphic should not rely on printed data to convey its meaning; the visual elements of a data graphic should bear much of the burden. Otherwise, use a data table. To test for self-sufficiency, cover up the printed data and see if the chart still works.

***

A key decision for the designer is the relative importance of (a) the number of projects reaching Phase III, versus (b) the number of projects utilizing specific vaccine strategies.

This next chart emphasizes the clinical phases:

 

Contrast this with the version shown in the online edition of Bloomberg (link), which emphasizes the vaccine strategies.

If any reader can figure out the logic of the ordering of the vaccine strategies, please leave a comment below.