Deconstructing graphics as an analysis tool in dataviz

One of the useful exercises I like to do with charts is to "deconstruct" them. (This amounts to a deeper version of the self-sufficiency test.)

Here is a chart stripped down to just the main visual elements.

The game is to guess what is the structure of the data given these visual elements.

I guessed the following:

• The data has a top-level split into two groups
• Within each group, the data is further split into 3 parts, corresponding to the 3 columns
• With each part, there are a variable number of subparts, each of which is given a unique color
• The color legend suggests that each group's data are split into 7 subparts, so I'm guessing that the 7 subparts are aggregated into 3 parts
• The core chart form is a stacked column chart with absolute values so relative proportions within each column (part) is important
• Comparing across columns is not supported because each column has its own total value
• Comparing same-color blocks across the two groups is meaningful. It's easier to compare their absolute values but harder to compare the relative values (proportions of total)

If I knew that the two groups are time periods, I'd also guess that the group on the left is the earlier time period, and the one on the right is the later time period. In addition to the usual left-to-right convention for time series, the columns are getting taller going left to right. Many things (not all, obviously) grow over time.

The color choice is a bit confusing because if the subparts are what I think they are, then it makes more sense to use one color and different shades within each column.

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The above guesses are a mixed bag. What one learns from the exercise is what cues readers are receiving from the visual structure.

Here is the same chart with key contextual information added back:

Now I see that the chart concerns revenues of a business over two years.

My guess on the direction of time was wrong. The more recent year is placed on the left, counter to convention. This entity therefore suffered a loss of revenues from 2017-8 to 2018-9.

The entity receives substantial government funding. In 2017-8, it has 1 dollar of government funds for every 2 dollars of revenues. In 2018-9, it's roughly 2 dollars of government funds per every 3 dollars of revenues. Thus, the ratio of government funding to revenues has increased.

On closer inspection, the 7 colors do not represent 7 components of this entity's funding. The categories listed in the color legend overlap.

It's rather confusing but I missed one very important feature of the chart in my first assessment: the three columns within each year group are nested. The second column breaks down revenues into 3 parts while the third column subdivides advertising revenues into two parts.

What we've found is that this design does not offer any visual cues to help readers understand how the three columns within a year-group relates to each other. Adding guiding lines or changing the color scheme helps.

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Next, I add back the data labels:

The system of labeling can be described as: label everything that is not further broken down into parts on the chart.

Because of the nested structure, this means two of the column segments, which are the sums of subparts, are not labeled. This creates a very strange appearance: usually, the largest parts are split into subparts, so such a labeling system means the largest parts/subparts are not labeled while the smaller, less influential, subparts are labeled!

You may notice another oddity. The pink segment is well above $1 billion but it is roughly the size of the third column, which represents $250 million. Thus, these columns are not drawn to scale. What happened? Keep reading.

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Here is the whole chart:

A twitter follower sent me this chart. Elon Musk has been feuding with the Canadian broadcaster CBC.

Notice the scale of the vertical axis. It has a discontinuity between $700 million and $1.7 billion. In other words, the two pink sections are artificially shortened. The erased section contains $1 billion (!) Notice that the erased section is larger than the visible section.

The focus of Musk's feud with CBC is on what proportion of the company's funds come from the government. On this chart, the only way to figure that out is to copy out the data and divide. It's roughly 1.2/1.7 = 70% approx.

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The exercise of deconstructing graphics helps us understand what parts are doing what, and it also reveals what cues certain parts send to readers.

In better dataviz, every part of the chart is doing something useful, it's free of redundant parts that take up processing time for no reason, and the cues to readers move them towards the intended message, not away from it.

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A couple of additional comments:

I'm not sure why old data was cited because in the most recent accounting report, the proportion of government funding was around 65%.

Source of funding is not a useful measure of pro- or anti-government bias, especially in a democracy where different parties lead the government at different times. There are plenty of mouthpiece media that do not apparently receive government funding.

Showing both absolute and relative values on the same chart 2

In the previous post, I looked at Visual Capitalist's visualization of the amount of uninsured deposits at U.S. banks. Using a stacked bar chart, I placed both absolute and relative values on the same chart.

In making that chart, I made these three tradeoffs.

First, I elevated absolute values (dollar amounts) over relative values (proportions). The original designer decided the opposite.

Second, I elevated the TBTF banks over the smaller banks. The original designer also decided the opposite.

Third, I elevated the total value over the disaggregated values (insured, uninsured). The original designer only visualized the uninsured values in the bars.

Which chart is better depends on what story one wants to tell.

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For today's post, I'm showing another sketch of the same data, with the same goal of putting both absolute and relative values on the same chart.

The starting point of this sketch is the original chart - the stacked bar chart showing relative proportions. I added the insured portion so that it is on almost equal footing as the uninsured portion of the deposits. This edit is crucial to convey the impression of proportions.

My story hasn't changed; I still want to elevate the TBTF banks.

For this version, I try a different way of elevating TBTF banks. The key step is to encode data into the heights of the bars. I use these bar heights to convey the relative importance of banks, as reflected by total deposits.

The areas of the red blocks represent the uninsured amounts. That said, it's not easy to compare rectangular areas when both dimensions are different.

Comparing the total red area with the total yellow area, we learn that the majority of deposits in these banks are uninsured(!)

 

Showing both absolute and relative values on the same chart 1

Visual Capitalist has a helpful overview on the "uninsured" deposits problem that has become the talking point of the recent banking crisis. Here is a snippet of the chart that you can see in full at this link:

This is in infographics style. It's a bar chart that shows the top X banks. Even though the headline says "by uninsured deposits", the sort order is really based on the proportion of deposits that are uninsured, i.e. residing in accounts that exceed $250K.  They used a red color to highlight the two failed banks, both of which have at least 90% of deposits uninsured.

The right column provides further context: the total amounts of deposits, presented both as a list of numbers as well as a column of bubbles. As readers know, bubbles are not self-sufficient, and if the list of numbers were removed, the bubbles lost most of their power of communication. Big, small, but how much smaller?

There are little nuggets of text in various corners that provide other information.

Overall, this is a pretty good one as far as infographics go.

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I'd prefer to elevate information about the Too Big to Fail banks (which are hiding in plain sight). Addressing this surfaces the usual battle between relative and absolute values. While the smaller banks have some of the highest concentrations of uninsured deposits, each TBTF bank has multiples of the absolute dollars of uninsured deposits as the smaller banks.

Here is a revised version:

The banks are still ordered in the same way by the proportions of uninsured value. The data being plotted are not the proportions but the actual deposit amounts. Thus, the three TBTF banks (Citibank, Chase and Bank of America) stand out of the crowd. Aside from Citibank, the other two have relatively moderate proportions of uninsured assets but the sizes of the red bars for any of these three dominate those of the smaller banks.

Notice that I added the gray segments, which portray the amount of deposits that are FDIC protected. I did this not just to show the relative sizes of the banks. Having the other part of the deposits allow readers to answer additional questions, such as which banks have the most insured deposits? They also visually present the relative proportions.

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The most amazing part of this dataset is the amount of uninsured money. I'm trying to think who these account holders are. It would seem like a very small collection of people and/or businesses would be holding these accounts. If they are mostly businesses, is FDIC insurance designed to protect business deposits? If they are mostly personal accounts, then surely only very wealthy individuals hold most of these accounts.

In the above chart, I'm assuming that deposits and assets are referring to the same thing. This may not be the correct interpretation. Deposits may be only a portion of the assets. It would be strange though that the analysts only have the proportions but not the actual deposit amounts at these banks. Nevertheless, until proven otherwise, you should see my revision as a sketch - what you can do if you have both the total deposits and the proportions uninsured.

Some chart designs bring out more information than others

I forgot where I found this chart but here it is:

The designer realizes the flaw of the design, which is why the number 50 is placed in a red box, and there is another big red box  placed right in our faces telling us that any number above 50 represents growing, while all below 50 shrinking.

The real culprit is the column chart design, which treats zero as the baseline, not 50. Thus, the real solution is to move away from a column chart design.

There are many possibilities. Here's one using the Bumps chart form:

There are several interesting insights buried in that column chart!

First we learn that almost all segments were contracting in both years.

Next, there are some clustering of segments. The Premium Regular and Cider segments were moving in sync. Craft, FMB/SEltzer and Below Premium were similar in 2022; intriguingly, Below Premium diverged from the other two segments.

In fact, Below Premium has distinguished itself as the only segment that experienced an improved index relative to 2022!

 

 

 

 

Thoughts on Daniel's fix for dual-axes charts

I've taken a little time to ponder Daniel Z's proposed "fix" for dual-axes charts (link). The example he used is this:

In that long post, Daniel explained why he preferred to mix a line with columns, rather than using the more common dual lines construction: to prevent readers from falsely attributing meaning to crisscrossing lines. There are many issues with dual-axes charts, which I won't repeat in this post; one of their most dissatisfying features is the lack of connection between the two vertical scales, and thus, it's pretty easy to manufacture an image of correlation when it doesn't exist. As shown in this old post, one can expand or restrict one of the vertical axes and shift the line up and down to "match" the other vertical axis.

Daniel's proposed fix retains the dual axes, and he even restores the dual lines construction.

How is this chart different from the typical dual-axes chart, like the first graph in this post?

Recall that the problem with using two axes is that the designer could squeeze, expand or shift one of the axes in any number of ways to manufacture many realities. What Daniel effectively did here is selecting one specific way to transform the "New Customers" axis (shown in gray).

His idea is to run a simple linear regression between the two time series. Think of fitting a "trendline" in Excel between Revenues and New Customers. Then, use the resulting regression equation to compute an "estimated" revenues based on the New Customers series. The coefficients of this regression equation then determines the degree of squeezing/expansion and shifting applied to the New Customers axis.

The main advantage of this "fix" is to eliminate the freedom to manufacture multiple realities. There is exactly one way to transform the New Customers axis.

The chart itself takes a bit of time to get used to. The actual values plotted in the gray line are "estimated revenues" from the regression model, thus the blue axis values on the left apply to the gray line as well. The gray axis shows the respective customer values. Because we performed a linear fit, each value of estimated revenues correspond to a particular customer value. The gray line is thus a squeezed/expanded/shifted replica of the New Customers line (shown in orange in the first graph). The gray line can then be interpreted on two connected scales, and both the blue and gray labels are relevant.

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What are we staring at?

The blue line shows the observed revenues while the gray line displays the estimated revenues (predicted by the regression line). Thus, the vertical gaps between the two lines are the "residuals" of the regression model, i.e. the estimation errors. If you have studied Statistics 101, you may remember that the residuals are the components that make up the R-squared, which measures the quality of fit of the regression model. R-squared is the square of r, which stands for the correlation between Customers and the observed revenues. Thus the higher the (linear) correlation between the two time series, the higher the R-squared, the better the regression fit, the smaller the gaps between the two lines.

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There is some value to this chart, although it'd be challenging to explain to someone who has not taken Statistics 101.

While I like that this linear regression approach is "principled", I wonder why this transformation should be preferred to all others. I don't have an answer to this question yet.

***

Daniel's fix reminds me of a different, but very common, chart.

This chart shows actual vs forecasted inflation rates. This chart has two lines but only needs one axis since both lines represent inflation rates in the same range.

We can think of the "estimated revenues" line above as forecasted or expected revenues, based on the actual number of new customers. In particular, this forecast is based on a specific model: one that assumes that revenues is linearly related to the number of new customers. The "residuals" are forecasting errors.

In this sense, I think Daniel's solution amounts to rephrasing the question of the chart from "how closely are revenues and new customers correlated?" to "given the trend in new customers, are we over- or under-performing on revenues?"

Instead of using the dual-axes chart with two different scales, I'd prefer to answer the question by showing this expected vs actual revenues chart with one scale.

This does not eliminate the question about the "principle" behind the estimated revenues, but it makes clear that the challenge is to justify why revenues is a linear function of new customers, and no other variables.

Unlike the dual-axes chart, the actual vs forecasted chart is independent of the forecasting method. One can produce forecasted revenues based on a complicated function of new customers, existing customers, and any other factors. A different model just changes the shape of the forecasted revenues line. We still have two comparable lines on one scale.

 

 

 

 

 

Lay off bubbles

Wall Street Journal says that the scale of layoffs in the tech industry recently is worse than those caused by the pandemic lockdown. Here is the chart:

It's the dreaded bubble chart, complete with overlapping circles. Each bubble represents the total number of employees laid off in the U.S. in a given month.

The above isn't really the chart you find in the Journal. I have removed the two data labels from the chart. Look at the highlighted months of April 2020 and November 2022. Can you guess how much larger is the number of laid-off employees in November 2022 relative to April 2020?

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If you guessed it's 100% - that the larger bubble is twice the size of the smaller one, then you're much better than I at reading bubble charts. Here is the published chart with the data labels:

I like to run this exercise - removing data labels - in order to reveal whether the graphical elements on the page are sufficient to convey the underlying data. Bubbles are typically not great at this. (This is what I call the self-sufficiency test.)

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Another problem with bubble charts is that the sizes of the bubbles are arbitrary. This allows the designer to convey different messages with the same data.

Take a look at these two bubble charts:

The first one has huge bubbles, and lots of overlapping while the second one is roughly the same as the WSJ chart (I pulled a different dataset so the numbers may not be exactly the same).

Both charts are made from exactly the same data! In the second chart, the smallest bubbles are made very small while in the first chart, the smallest bubbles are still quite large.

Think twice before you make a bubble chart.

 

Accounting app advertises that it doesn't understand fractions

I captured the following image of an ad at the airport at the wrong moment, so you can only see the dataviz but not the text that came with it. The dataviz is animated with blue section circling around and then coming to a halt.

The text read something like "75% of the people who saw this ad subsequently purchased something". I think the advertiser was TripActions. It is an app for accounting. Too bad their numbers people don't know 75% is three-quarters and their donut chart showed a number larger than 75%.

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Browsing around the TripActions website, I also found this pie chart.

The radius of successive sectors is decreasing as the size of the proportions shrinks. As a result, the same two sectors labeled 12% at the bottom have differently-sized areas. The only way this dataviz can work is if the reader decodes the angles sustained at the center, and ignores the areas of the sectors. However, the visual cues all point readers to the areas rather than the angles.

In this sense, the weakness of this pie chart is the same as that of the racetrack chart, discussed recently here.

In addition, the color dimension is not used wisely. Color can be used to group the expenses into categories, or it can be used to group them by proportion of total (20%+, 10-19%, 5-9%, 1-4%, <1%).

 

 

Longest life, shortest length

Racetrack charts refuse to die. For old time's sake, here is a blog post from 2005 in which I explain why they don't make good dataviz.

Our latest example comes from Visual Capitalist (link), which publishes a fair share of nice dataviz. In this infographics, they feature a racetrack chart, just because the topic is the lifespan of cars.

The whole infographic has four parts, each a racetrack chart. I'll focus on the first racetrack chart (shown above), which deals with the product category of sedans and hatchbacks.

The first thing I noticed is the reference value of 100,000 miles, which is described as the expected lifespan of a typical car made in the 1970s. This is of dubious value since the top of the page informs us the current relevant reference value is 200,000 miles, which is unlabeled. We surmise that 200,000 miles is indicated by the end of the grey sections of the racetrack. (This is eventually confirmed in the next racettrack chart for SUVs in the second sectiotn of the infographic.)

Now let's zoom in on the brown section of the track. Each of the four sections illustrates the same datum = 100,000 miles and yet they exhibit different lengths. From this, we learn that the data are not encoded in the lengths of these tracks -- but rather the data are to be found in the angle sustained at the centre of the concentric circles. The problem with racetrack charts is that readers are drawn to the lengths of the tracks rather than the angles at the center, which are not explicitly represented.

The Avalon model has the longest life span on this chart, and yet it is shown as the shortest curve.

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The most baffling part of this chart is not the visual but the analysis methodology.

I quote:

iSeeCars analyzed over 2M used cars on the road between Jan. and Oct. 2022. Rankings are based on the mileage that the top 1% of cars within each model obtained.

According to this blurb, the 245,710 miles number for Avalon is the average mileage found in the top 1% of Avalons within the iSeeCars sample of 2M used cars.

The word "lifespan" strikes me as incorporating a date of death, and yet nothing in the above text indicates that any of the sampled cars are at end of life. The cars they really need are not found in their sample at all.

I suppose taking the top 1% is meant to exclude younger cars but why 1%? Also, this sample completely misses the cars that prematurely died, e.g. the cars that failed after 100,000 miles but before 200,000 miles. This filtering also ensures that newer models are excluded from the sample.

In the Trifecta Checkup, this qualifies as Type DV. The dataset does not answer the question of concern while the visual form distorts the data.

The blue mist

The New York Times printed several charts about Twitter "blue checks," and they aren't one of their best efforts (link).

Blue checks used to be credentials given to legitimate accounts, typically associated with media outlets, celebrities, brands, professors, etc. They are free but must be approved by Twitter. Since Elon Musk acquired Twitter, he turned blue checks into a revenue generator. Yet another subscription service (but you're buying "freedom"!). Anyone can get a blue check for US$8 per month.

[The charts shown here are scanned from the printed edition.]

The first chart is a scatter plot showing the day of joining Twitter and the total number of followers the account has as of early November, 2022. Those are very strange things to pair up on a scatter plot but I get it: the designer could only work with the data that can be pulled down from Twitter's API.

What's wrong with the data? It would seem the interesting question is whether blue checks are associated with number of followers. The chart shows only Twitter Blue users so there is nothing to compare to. The day of joining Twitter is not the day of becoming "Twitter Blue", almost surely not for any user (Nevetheless, the former is not a standard data element released by Twitter). The chart has a built-in time bias since the longer an account exists, one would assume the higher the number of followers (assuming all else equal). Some kind of follower rate (e.g. number of followers per year of existence) might be more informative.

Still, it's hard to know what the chart is saying. That most Blue accounts have fewer than 5,000 followers? I also suspect that they chopped off the top of the chart (outliers) and forgot to mention it. Surely, some of the celebrity accounts have way over 150,000 followers. Another sign that the top of the chart was removed is that an expected funnel effect is not seen. Given the follower count is cumulative from the day of registration, we'd expect the accounts that started in the last few months should have markedly lower counts than those created years ago. (This is even more true if there is a survivorship bias - less successful accounts are more likely to be deleted over time.)

The designer arbitrarily labelled six specific accounts ("Crypto influencer", "HBO fan", etc.) but this feature risks sending readers the wrong message. There might be one HBO fan account that quickly grew to 150,000 followers in just a few months but does the data label suggest to readers that HBO fan accounts as a group tend to quickly attain high number of followers?

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The second chart, which is an inset of the first, attempts to quantify the effect of the Musk acquisition on the number of "registrations and subscriptions". In the first chart, the story was described as "Elon Musk buys Twitter sparking waves of new users who later sign up for Twitter Blue".

The second chart confuses me. I was trying to figure out what is counted in the vertical axis. This was before I noticed the inset in the first chart, easy to miss as it is tucked into the lower right corner. I had presumed that the axis would be the same as in the first chart since there weren't any specific labels. In that case, I am looking at accounts with 0 to 500 followers, pretty inconsequential accounts. Then, the chart title uses the words "registrations and subscriptions." If the blue dots on this chart also refer to blue-check accounts as in the first chart, then I fail to see how this chart conveys any information about registrations (wbich presumably would include free accounts). As before, new accounts that aren't blue checks won't appear.

Further, to the extent that this chart shows a surge in subscriptions, we are restricted to accounts with fewer than 500 followers, and it's really unclear what proportion of total subscribers is depicted. Nor is it possible to estimate the magnitude of this surge.

Besides, I'm seeing similar densities of the dots across the entire time window between October 2021 and 2022. Perhaps the entire surge is hidden behind the black lines indicating the specific days when Musk announced and completed the acquisition, respectively. If the surge is hiding behind the black vertical lines, then this design manages to block the precise spots readers are supposed to notice.

Here is where we can use the self-sufficiency test. Imagine the same chart without the text. What story would you have learned from the graphical elements themselves? Not much, in my view.

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The third chart isn't more insightful. This chart purportedly shows suspended accounts, only among blue-check accounts.

From what I could gather (and what I know about Twitter's API), the chart shows any Twitter Blue account that got suspended at any time. For example, all the black open circles occurring prior to October 27, 2022 represent suspensions by the previous management, and presumably have nothing to do with Elon Musk, or his decision to turn blue checks into a subscription product.

There appears to be a cluster of suspensions since Musk took over. I am not sure what that means. Certainly, it says he's not about "total freedom". Most of these suspended accounts have fewer than 50 followers, and only been around for a few weeks. And as before, I'm not sure why the analyst decided to focus on accounts with fewer than 500 followers.

What could have been? Given the number of suspended accounts are relatively small, an interesting analysis would be to form clusters of suspended accounts, and report on the change in what types of accounts got suspended before and after the change of management.

***

The online article (link) is longer, filling in some details missing from the printed edition.

There is one view that shows the larger accounts:

While more complete, this view isn't very helpful as the biggest accounts are located in the sparsest area of the chart. The data labels again pick out strange accounts like those of adult film stars and an Arabic news site. It's not clear if the designer is trying to tell us that most of Twitter Blue accounts belong to those categories.

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See here for commentary on other New York Times graphics.

 

 

 

 

Following this pretty flow chart

Bloomberg did a very nice feature on how drought has been causing havoc with river transportation of grains and other commodities in the U.S., which included several well-executed graphics.

I'm particularly attracted to this flow chart/sankey diagram that shows the flows of grains from various U.S. ports to foreign countries.

It looks really great.

Here are some things one can learn from this chart:

• The Mississippi River (blue flow) is by far the most important conduit of American grain exports
• China is by far the largest importer of American grains
• Mexico is the second largest importer of American grains, and it has a special relationship with the "interior" ports (yellow). Notice how the Interior almost exclusively sends grains to Mexico
• Similarly, the Puget Sound almost exclusively trades with China

The above list is impressive for one chart.

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Some key questions are not as easy to see from this layout:

• What proportion of the total exports does the Mississippi River account for? (Turns out to be almost exactly half.)
• What proportion of the total exports go to China? (About 40%. This question is even harder than the previous one because of all the unlabeled values for the smaller countries.)
• What is the relative importance of different ports to Japan/Philippines/Indonesia/etc.? (Notice how the green lines merge from the other side of the country names.)
• What is the relative importance of any of the countries listed, outside the top 5 or so?
• What is the ranking of importance of export nations to each port? For Mississippi River, it appears that the countries may have been drawn from least important (up top) to most important (down below). That is not the case for the other ports... otherwise the threads would tie up into knots.

***

Some of the features that make the chart look pretty are not data-driven.

See this artificial "hole" in the brown branch.

In this part of the flow, there are two tiny outflows to Myanmar and Yemen, so most of the goods that got diverted to the right side ended up merging back to the main branch. However, the creation of this hole allows a layering effect which enhances the visual cleanliness.

Next, pay attention to the yellow sub-branches:

At the scale used by the designer, all of the countries shown essentially import about the same amount from the Interior (yellow). Notice the special treatment of Singapore and Phillippines. Instead of each having a yellow sub-branch coming off the "main" flow, these two countries share the sub-branch, which later splits.