Aligning the visual and the message

Today's post is about work by Diane Barnhart, who is a product manager at Bloomberg, and is taking Ray Vella's infographics class at NYU. The class is given a chart from the Economist, as well as some data on GDP per capita in selected countries at the regional level. The students are asked to produce data visualization that explores the change in income inequality (as indicated by GDP per capita).

Here is Diane's work:

In this chart, the key measure is the GDP per capita of different regions in Germany relative to the national average GDP. Hamburg, for example, has a GDP per capita that was 80% above the national average in 2000 while Leipzig's GDP per capita was 30% below the national average in 2000. (This metric is a bit of a head scratcher, and forms the basis of the Economist chart.)

***

Diane made several insightful design choices.

The key insight of this graph is also one of the easiest to see. It's the narrowing of the range of possible values. In 2000, the top value is about 90% while the bottom is under -40%, making a range of 130%. In 2020, the range has narrowed to 90%, with the values falling between 60% and -30%. In other words, the gap between rich and poor regions in Germany has reduced over these two decades.

The chosen chart form makes this message come alive.

Diane divided the regions into three groups, mapped to the black, red and yellow colors of the German flag. Black are for those regions that have GDP per capita above the average; yellow for those regions with GDP per capita over 25% below the average.

Instead of applying color to individual lines that trace the GDP metric over time for each region, she divided the area between the lines into three, and painted them. This necessitates a definition of the boundary line between colored areas over time. I gathered that she classified the regions using the latest GDP data (2020) and then traced the GDP trend lines back in time. Other definitions are also possible.

The two-column data table shown on the right provides further details that aren't found in the data visualization. The table is nicely enhanced with colors. They represent an augmentation of the information in the main chart, not a repetition.

All in all, this is a delightful project, and worthy of a top grade!

Dot plots with varying dot sizes

In a prior post, I appreciated the effort by the Bloomberg Graphics team to describe the diverging fortunes of Japanese and Chinese car manufacturers in various Asian markets.

The most complex chart used in that feature is the following variant of a dot plot:

This chart plots the competitors in the Chinese domestic car market. Each bubble represents a car brand. Using the styling of the entire article, the red color is associated with Japanese brands while the medium gray color indicates Chinese brands. The light gray color shows brands from the rest of the world. (In my view, adding the pink for U.S. and blue for German brands - seen on the first chart in this series - isn't too much.)

The dot size represents the current relative market share of the brand. The main concern of the Bloomberg article is the change in market share in the period 2019-2024. This is placed on the horizontal axis, so the bubbles on the right side represent growing brands while the bubbles on the left, weakening brands.

All the Japanese brands are stagnating or declining, from the perspective of market share.

The biggest loser appears to be Volkswagen although it evidently started off at a high level since its bubble size after shrinkage is still among the largest.

***

This chart form is a composite. There are at least two ways to describe it. I prefer to see it as a dot plot with an added dimension of dot size. A dot plot typically plots a single dimension on a single axis, and here, a second dimension is encoded in the sizes of the dots.

An alternative interpretation is that it is a scatter plot with a third dimension in the dot size. Here, the vertical dimension is meaningless, as the dots are arbitrarily spread out to prevent overplotting. This arrangement is also called the bubble plot if we adopt a convention that a bubble is a dot of variable size. In a typical bubble plot, both vertical and horizontal axes carry meaning but here, the vertical axis is arbitrary.

The bubble plot draws attention to the variable in the bubble size, the scatter plot emphasizes two variables encoded in the grid while the dot plot highlights a single metric. Each shows secondary metrics.

***

Another revelation of the graph is the fragmentation of the market. There are many dots, especially medium gray dots. There are quite a few Chinese local manufacturers, most of which experienced moderate growth. Most of these brands are startups - this can be inferred because the size of the dot is about the same as the change in market share.

The only foreign manufacturer to make material gains in the Chinese market is Tesla.

The real story of the chart is BYD. I almost missed its dot on first impression, as it sits on the far right edge of the chart (in the original webpage, the right edge of the chart is aligned with the right edge of the text). BYD is the fastest growing brand in China, and its top brand. The pedestrian gray color chosen for Chinese brands probably didn't help. Besides, I had a little trouble figuring out if the BYD bubble is larger than the largest bubble in the size legend shown on the opposite end of BYD. (I measured, and indeed the BYD bubble is slightly larger.)

This dot chart (with variable dot sizes) is nice for highlighting individual brands. But it doesn't show aggregates. One of the callouts on the chart reads: "Chinese cars' share rose by 23%, with BYD at the forefront". These words are necessary because it's impossible to figure out that the total share gain by all Chinese brands is 23% from this chart form.

They present this information in the line chart that I included in the last post, repeated here:

The first chart shows that cumulatively, Chinese brands have increased their share of the Chinese market by 23 percent while Japanese brands have ceded about 9 percent of market share.

The individual-brand view offers other insights that can't be found in the aggregate line chart. We can see that in addition to BYD, there are a few local brands that have similar market shares as Tesla.

***

It's tough to find a single chart that brings out insights at several levels of analysis, which is why we like to talk about a "visual story" which typically comprises a sequence of charts.

 

Fantastic auto show from the Bloomberg crew

I really enjoyed the charts in this Bloomberg feature on the state of Japanese car manufacturers in the Southeast Asian and Chinese markets (link). This article contains five charts, each of which is both engaging and well-produced.

***

Each chart has a clear message, and the visual display is clearly adapted for purpose.

The simplest chart is the following side-by-side stacked bar chart, showing the trend in share of production of cars:

Back in 1998, Japan was the top producer, making about 22% of all passenger cars in the world. China did not have much of a car industry. By 2023, China has dominated global car production, with almost 40% of share. Japan has slipped to second place, and its share has halved.

The designer is thoughtful about each label that is placed on the chart. If something is not required to tell the story, it's not there. Consistently across all five charts, they code Japan in red, and China in a medium gray color. (The coloring for the rest of the world is a bit inconsistent; we'll get to that later.)

Readers may misinterpret the cause of this share shift if this were the only chart presented to them. By itself, the chart suggests that China simply "stole" share from Japan (and other countries). What is true is that China has invested in a car manufacturing industry. A more subtle factor is that the global demand for cars has grown, with most of the growth coming from the Chinese domestic market and other emerging markets - and many consumers favor local brands. Said differently, the total market size in 2023 is much higher than that in 1998.

***

Bloomberg also made a chart that shows market share based on demand:

This is a small-multiples chart consisting of line charts. Each line chart shows market share trends in five markets (China and four Southeast Asian nations) from 2019 to 2024. Take the Chinese market for example. The darker gray line says Chinese brands have taken 20 percent additional market share since 2019; note that the data series is cumulative over the entire window. Meanwhile, brands from all other countries lost market share, with the Japanese brands (in red) losing the most.

The numbers are relative, which means that the other brands have not necessarily suffered declines in sales. This chart by itself doesn't tell us what happened to sales; all we know is the market shares of brands from different countries relative to their baseline market share in 2019. (Strange period to pick out as it includes the entire pandemic.)

The designer demonstrates complete awareness of the intended message of the chart. The lines for Chinese and Japanese brands were bolded to highlight the diverging fortunes, not just in China, but also in Southeast Asia, to various extents.

On this chart, the designer splits out US and German brands from the rest of the world. This is an odd decision because the categorization is not replicated in the other four charts. Thus, the light gray color on this chart excludes U.S. and Germany while the same color on the other charts includes them. I think they could have given U.S. and Germany their own colors throughout.

***

The primacy of local brands is hinted at in the following chart showing how individual brands fared in each Southeast Asian market:

 

This chart takes the final numbers from the line charts above, that is to say, the change in market share from 2019 to 2024, but now breaks them down by individual brand names. As before, the red bubbles represent Japanese brands, and the gray bubbles Chinese brands. The American and German brands are lumped in with the rest of the world and show up as light gray bubbles.

I'll discuss this chart form in a next post. For now, I want to draw your attention to the Malaysia market which is the last row of this chart.

What we see there are two dominant brands (Perodua, Proton), both from "rest of the world" but both brands are Malaysian. These two brands are the biggest in Malaysia and they account for two of the three highest growing brands there. The other high-growth brand is Chery, which is a Chinese brand; even though it is growing faster, its market share is still much smaller than the Malaysian brands, and smaller than Toyota and Honda. Honda has suffered a lot in this market while Toyota eked out a small gain.

The impression given by this bubble chart is that Chinese brands have not made much of a dent in Malaysia. But that would not be correct, if we believe the line chart above. According to the line chart, Chinese brands roughly earned the same increase in market share (about 3%) as "other" brands.

What about the bubble chart might be throwing us off?

It seems that the Chinese brands were starting from zero, thus the growth is the whole bubble. For the Malaysian brands, the growth is in the outer ring of the bubbles, and the larger the bubble, the thinner is the ring. Our attention is dominated by the bubble size which represents a snapshot in the ending year, providing no information about the growth (which is shown on the horizontal axis).

***

For more discussion of Bloomberg graphics, see here.

Yet another off radar plot 2

In the last post, I described my experience reading the radar plot, by Bloomberg Graphics, that compares countries in terms of their citizens' post-retirement lives.

I used a different approach:

Instead of focusing on the actual time points (ages), my chart highlights the variance from the OECD averages.

The chart compares countries along three metrics: total life expectancy (including healthy and unhealthy periods), effective retirement age, and the number of healthy years in retirement, which is the issue of greatest interest.

From the above chart, France and Luxembourg have the same profiles. Their citizens live a year or two above the average life expectancy. They retire about 5 years earlier than average, and enjoy about 5 more years of healthy retirement.

Meanwhile, the life expectancy of Americans is about the same as the average OECD resident. Retirement also occurs around the same age as the OECD average. Nevertheless, Americans end up with fewer years of healthy retirement than the OECD average.

 

 

Yet another off radar plot

Bloomberg compares people's lives in retirement in this interesting dataviz project (link, paywall). The "showcase" chart is a radar plot that looks like this:

The radar plot may count as the single chart type that has the most number of lives. I'm afraid this one does not go into the hall of fame, either.

The setup leading to this plot is excellent, though. The analytical framework is to divide the retirement period into two parts: healthy and not so healthy. The countries in the radar plot are in fact ordered by the duration of the "healthy retirement period", with France leading the pack. The reference levels used throughout the article is the OECD average. On average, the OECD resident retires at age 64, and dies at age 82, so they spend 18 years in retirement, and 13 of them while "healthy".

In the radar plot, the three key dates are plotted as yellow, green and purple dots. The yellow represents the retirement age, the green, the end of the healthy period, and the purple, the end of life.

Now, take 10, 20, 30 seconds, and try to come up with a message for the above chart.

Not easy at all.

***

Notice the control panel up top. The male and female data are plotted separately. I place the two segments next to each other:

It's again hard to find any insight - other than the most obvious, which is that female life expectancy is higher.

But note that the order for the countries is different for each chart, and so even the above statement takes a bit of time to verify.

***

There are many structural challenges to using radar charts. I'll cover one of these here - the amount of non data-ink baggage that comes with using this chart form.

In the Bloomberg example, the baggage includes radial gridlines for countries, concentric gridlines for the years dimension, the country labels around the circle, the age labels in the middle, the color legend, the set of arrows that map to the healthy retirement period, and the country ranks (and little arrow) that indicate the direction of reading. That's a lot of information to process.

In the next post, I'll try a different visual form.

 

 

Following this pretty flow chart

Bloomberg did a very nice feature on how drought has been causing havoc with river transportation of grains and other commodities in the U.S., which included several well-executed graphics.

I'm particularly attracted to this flow chart/sankey diagram that shows the flows of grains from various U.S. ports to foreign countries.

It looks really great.

Here are some things one can learn from this chart:

• The Mississippi River (blue flow) is by far the most important conduit of American grain exports
• China is by far the largest importer of American grains
• Mexico is the second largest importer of American grains, and it has a special relationship with the "interior" ports (yellow). Notice how the Interior almost exclusively sends grains to Mexico
• Similarly, the Puget Sound almost exclusively trades with China

The above list is impressive for one chart.

***

Some key questions are not as easy to see from this layout:

• What proportion of the total exports does the Mississippi River account for? (Turns out to be almost exactly half.)
• What proportion of the total exports go to China? (About 40%. This question is even harder than the previous one because of all the unlabeled values for the smaller countries.)
• What is the relative importance of different ports to Japan/Philippines/Indonesia/etc.? (Notice how the green lines merge from the other side of the country names.)
• What is the relative importance of any of the countries listed, outside the top 5 or so?
• What is the ranking of importance of export nations to each port? For Mississippi River, it appears that the countries may have been drawn from least important (up top) to most important (down below). That is not the case for the other ports... otherwise the threads would tie up into knots.

***

Some of the features that make the chart look pretty are not data-driven.

See this artificial "hole" in the brown branch.

In this part of the flow, there are two tiny outflows to Myanmar and Yemen, so most of the goods that got diverted to the right side ended up merging back to the main branch. However, the creation of this hole allows a layering effect which enhances the visual cleanliness.

Next, pay attention to the yellow sub-branches:

At the scale used by the designer, all of the countries shown essentially import about the same amount from the Interior (yellow). Notice the special treatment of Singapore and Phillippines. Instead of each having a yellow sub-branch coming off the "main" flow, these two countries share the sub-branch, which later splits.

 

 

 

Finding the right context to interpret household energy data

Bloomberg's recent article on surging UK household energy costs, projected over this winter, contains data about which I have long been intrigued: how much energy does different household items consume?

A twitter follower alerted me to this chart, and she found it informative.

***
If the goal is to pick out the appliances and estimate the cost of running them, the chart serves its purpose. Because the entire set of data is printed, a data table would have done equally well.

I learned that the mobile phone costs almost nothing to charge: 1 pence for six hours of charging, which is deemed a "single use" which seems double what a full charge requires. The games console costs 14 pence for a "single use" of two hours. That might be an underestimate of how much time gamers spend gaming each day.

***

Understanding the design of the chart needs a bit more effort. Each appliance is measured by two metrics: the number of hours considered to be "single use", and a currency value.

It took me a while to figure out how to interpret these currency values. Each cost is associated with a single use, and the duration of a single use increases as we move down the list of appliances. Since the designer assumes a fixed cost of electicity (shown in the footnote as 34p per kWh), at first, it seems like the costs should just increase from top to bottom. That's not the case, though.

Something else is driving these numbers behind the scene, namely, the intensity of energy use by appliance. The wifi router listed at the bottom is turned on 24 hours a day, and the daily cost of running it is just 6p. Meanwhile, running the fridge and freezer the whole day costs 41p. Thus, the fridge&freezer consumes electricity at a rate that is almost 7 times higher than the router.

The chart uses a split axis, which artificially reduces the gap between 8 hours and 24 hours. Here is another look at the bottom of the chart:

***

Let's examine the choice of "single use" as a common basis for comparing appliances. Consider this:

• Continuous appliances (wifi router, refrigerator, etc.) are denoted as 24 hours, so a daily time window is also implied
• Repeated-use appliances (e.g. coffee maker, kettle) may be run multiple times a day
• Infrequent use appliances may be used less than once a day

I prefer standardizing to a "per day" metric. If I use the microwave three times a day, the daily cost is 3 x 3p = 9 p, which is more than I'd spend on the wifi router, run 24 hours. On the other hand, I use the washing machine once a week, so the frequency is 1/7, and the effective daily cost is 1/7 x 36 p = 5p, notably lower than using the microwave.

The choice of metric has key implications on the appearance of the chart. The bubble size encodes the relative energy costs. The biggest bubbles are in the heating category, which is no surprise. The next largest bubbles are tumble dryer, dishwasher, and electric oven. These are generally not used every day so the "per day" calculation would push them lower in rank.

***

Another noteworthy feature of the Bloomberg chart is the split legend. The colors divide appliances into five groups based on usage category (e.g. cleaning, food, utility). Instead of the usual color legend printed on a corner or side of the chart, the designer spreads the category labels around the chart. Each label is shown the first time a specific usage category appears on the chart. There is a presumption that the reader scans from top to bottom, which is probably true on average.

I like this arrangement as it delivers information to the reader when it's needed.

 

 

 

These are the top posts of 2020

It's always very interesting as a writer to look back at a year's of posts and find out which ones were most popular with my readers.

Here are the top posts on Junk Charts from 2020:

How to read this chart about coronavirus risk

This post about a New York Times scatter plot dates from February, a time when many Americans were debating whether Covid-19 was just the flu.

Proportions and rates: we are no dupes

This post about a ArsTechnica chart on the effects of Covid-19 by age is an example of designing the visual to reflect the structure of the data.

When the pie chart is more complex than the data

This post shows a 3D pie chart which is worse than a 2D pie chart.

Twitter people upset with that Covid symptoms diagram

This post discusses some complicated graphics designed to illustrate complicated datasets on Covid-19 symptoms.

Cornell must remove the logs before it reopens in the fall

This post is another warning to think twice before you use log scales.

What is the price of objectivity?

This post turns an "objective" data visualization into a piece of visual story-telling.

The snake pit chart is the best election graphic ever

This post introduces my favorite U.S. presidential election graphic, designed by the FiveThirtyEight team.

***

Here is a list of posts that deserve more attention:

Locating the political center

An example of bringing readers as close to the insights as possible

Visualizing change over time

An example of designing data visualization to reflect the structure of multivariate data

Bloomberg made me digest these graphics slowly

An example of simple and thoughtful graphics

The hidden bad assumption behind most dual-axis time-series charts

Read this before you make a dual-axis chart

Pie chart conventions

Read this before you make a pie chart

***
Looking forward to bring you more content in 2021!

Happy new year.

Bloomberg made me digest these graphics slowly

Ask the experts to name the success metric of good data visualization, and you will receive a dozen answers. The field doesn't have an all-encompassing metric. A useful reference is Andrew Gelman and Antony Urwin (2012) in which they discussed the tradeoff between beautiful and informative, which derives from the familiar tension between art and science.

For a while now, I've been intrigued by metrics that measure "effort". Some years ago, I described the concept of a "return on effort" in this post. Such a metric can be constructed like the dominating financial metric of return on investment. The investment here is an investment of time, of attention. I strongly believe that if the consumer judges a data visualization to be compelling, engaging or  ell constructed, s/he will expend energy to devour it.

Imagine grub you discard after the first bite, compared to the delicious food experienced slowly, savoring every last bit.

I'm writing this post while enjoying the September issue of Bloomberg Businessweek, which focuses on the upcoming U.S. Presidential election. There are various graphics infused into the pages of the magazine. Many of these graphics operate at a level of complexity above what typically show up in magazines, and yet I spent energy learning to understand them. This response, I believe, is what visual designers should aim for.

***

Today, I discuss one example of these graphics, shown on the right. You might be shocked by the throwback style of these graphics. They look like they arrived from decades ago!

Grayscale, simple forms, typewriter font, all caps. Have I gone crazy?

The article argues that a town like Ambridge in Beaver County, Pennslyvania may be pivotal in the November election. The set of graphics provides relevant data to understand this argument.

It's evidence that data visualization does not need whiz-bang modern wizardry to excel.

Let me focus on the boxy charts from the top of the column. These:

These charts solve a headache with voting margin data in the U.S.  We have two dominant political parties so in any given election, the vote share data split into three buckets: Democratic, Republican, and a catch-all category that includes third parties, write-ins, and none of the above. The third category rarely exceeds 5 percent.  A generic pie chart representation looks like this:

Stacked bars have this look:

In using my Trifecta framework (link), the top point is articulating the question. The primary issue here is the voting margin between the winner and the second-runner-up, which is the loser in what is typically a two-horse race. There exist two sub-questions: the vote-share difference between the top two finishers, and the share of vote effectively removed from the pot by the remaining candidates.

Now, take another look at the unusual chart form used by Bloomberg:

The catch-all vote share sits at the bottom while the two major parties split up the top section. This design demonstrates a keen understanding of the context. Consider the typical outcome, in which the top two finishers are from the two major parties. When answering the first sub-question, we can choose the raw vote shares, or the normalized vote shares. Normalizing shifts the base from all candidates to the top two candidates.

The Bloomberg chart addresses both scales. The normalized vote shares can be read directly by focusing only on the top section. In an even two-horse race, the top section is split by half - this holds true regardless of the size of the bottom section.

This is a simple chart that packs a punch.

 

Putting vaccine trials in boxes

Bloomberg Businessweek has a special edition about vaccines, and I found this chart on the print edition:

The chart's got a lot of white space. Its structure is a series of simple "treemaps," one for each type of vaccine. Though simple, such a chart burns a few brain cells.

Here, I've extracted the largest block, which corresponds to vaccines that work with the virus's RNA/DNA. I applied a self-sufficiency test, removing the data from the boxes. 

What proportion of these projects have moved from pre-clinical to Phase 1?  To answer this question, we have to understand the relative areas of boxes, since that's how the data are encoded. How many yellow boxes can fit into the gray box?

It's not intuitive. We'd need a ruler to do this task properly.

Then, we learn that the gray box is exactly 8 times the size of the yellow box (72 projects are pre-clinical while 9 are in Phase I). We can cram eight yellows into the gray box. Imagine doing that, and it's pretty clear the visual elements fail to convey the meaning of the data.

Self-sufficiency is the idea that a data graphic should not rely on printed data to convey its meaning; the visual elements of a data graphic should bear much of the burden. Otherwise, use a data table. To test for self-sufficiency, cover up the printed data and see if the chart still works.

***

A key decision for the designer is the relative importance of (a) the number of projects reaching Phase III, versus (b) the number of projects utilizing specific vaccine strategies.

This next chart emphasizes the clinical phases:

 

Contrast this with the version shown in the online edition of Bloomberg (link), which emphasizes the vaccine strategies.

If any reader can figure out the logic of the ordering of the vaccine strategies, please leave a comment below.