## Ask how you can give

##### Aug 12, 2020

A reader and colleague Georgette A was frustrated with the following graphic that appeared in the otherwise commendable article in National Geographic (link). The NatGeo article provides a history lesson on past pandemics that killed millions.

What does the design want to convey to readers?

Our attention is drawn to the larger objects, the red triangle on the left or the green triangle on the right. Regarding the red triangle, we learn that the base is the duration of the pandemic while the height of the black bar represents the total deaths.

An immediate curiosity is why a green triangle is lodged in the middle of the red triangle. Answering this question requires figuring out the horizontal layout. Where we expect axis labels we find an unexpected series of numbers (0, 16, 48, 5, 2, 4, ...). These are durations that measure the widths of the triangular bases.

To solve this puzzle, imagine the chart with the triangles removed, leaving just the black columns. Now replace the durations with index numbers, 1 to 13, corresponding to the time order of the ending years of these epidemics. In other words, there is a time axis hidden behind the chart. [As Ken reminded me on Twitter, I forgot to mention that details of each pandemic are revealed by hovering over each triangle.]

This explains why the green triangle (Antonine Plague) is sitting inside the large red triangle (Plague of Justinian). The latter's duration is 3 times that of the former, and the Antonine Plague ended before the Plague of Justinian. In fact, the Antonine occurred during 165-180 while the Justinian happened during 541-588. The overlap is an invention of the design. To receive what the design gives, we have to think of time as a sequence, not of dates.

***

Now, compare the first and second red triangles. Their black columns both encode 50 million deaths. The Justinian Plague however was spread out over 48 years while the Black Death lasted just 5 years. This suggests that the Black Death was more fearsome than the Justinian Plague. And yet, the graphic presents the opposite imagery.

This is a pretty tough dataset to visualize. Here is a side-by-side bar chart that lets readers first compare deaths, and then compare durations.

In the meantime, I highly recommend the NatGeo article.

## Everything in Texas is big, but not this BIG

##### Jul 27, 2020

The chart shows the recent explosive growth in deaths due to Covid-19 in Texas. John flagged this graphic as yet another example in which the data are encoded to the lengths of the squares, not their areas.

Fixing this chart just requires fixing the length of one side of the square. I also flipped it to make a conventional column chart.

The final product:

An important qualification lurks in the footnote; it is directly applied to the label of July.

How much visual distortion is created when data are encoded to the lengths and not the areas? The following chart shows what readers see, assuming they correctly perceive the areas of those squares. The value for March is held the same as above while the other months show the death counts implied by the relative areas of the squares.

Owing to squaring, the smaller counts are artificially compressed while the big numbers are massively exaggerated.

## Working with multiple dimensions, an example from Germany

##### Jul 15, 2020

An anonymous reader submitted this mirrored bar chart about violent acts by extremists in the 16 German states.

At first glance, this looks like a standard design. On a second look, you might notice what the reader discovered- the chart used two different scales, one for each side. The left side (red) depicting left-wing extremism is artificially compressed relative to the right side (blue). Not sure if this reflects the political bias of the publication - but in any case, this distortion means the only way to consume this chart is to read the numbers.

Even after fixing the scales, this design is challenging for the reader. It's unnatural to compare two years by looking first below then above. It's not simple to compare across states, and even harder to compare left- and right-wing extremism (due to mirroring).

The chart feels busy because the entire dataset is printed on it. I appreciate not including a redundant horizontal axis. (I wonder if the designer first removed the axis, then edited the scale on one side, not realizing the distortion.) Another nice touch, hidden in the legend, is the country totals.

I present two alternatives.

The first is a small-multiples "bumps chart".

Each plot presents the entire picture within a state. You can see the general level of violence, the level of left- and right-wing extremism, and their year-on-year change. States can be compared holistically.

Several German state names are rather long, so I explored a horizontal orientation. In this case, a connected dot plot may be more appropriate.

The sign of a good multi-dimensional visual display is whether readers can easily learn complex relationships. Depending on the question of interest, the reader can mentally elevate parts of this chart. One can compare the set of blue arrows to the set of red arrows, or focus on just blue arrows pointing right, or red arrows pointing left, or all arrows for Berlin, etc.

## The discontent of circular designs

##### Jun 29, 2020

You have two numbers +84% and -25%.

The textbook method to visualize this pair is to plot two bars. One bar in the positive direction, the other in the negative direction. The chart is clear (more on the analysis later).

But some find this graphic ugly. They don’t like straight lines, right angles and such. They prefer circles, and bends. Like PBS, who put out the following graphic that was forwarded to me by Fletcher D. on twitter:

Bending the columns is not as simple as it seems. Notice that the designer adds red arrows pointing up and down. Because the circle rounds onto itself, the sense of direction is lost. Now, readers must pick up the magnitude and the direction separately. It doesn’t help that zero is placed at the bottom of the circle.

Can we treat direction like we would on a bar chart? Make counter-clockwise the negative direction. This is what it looks like:

But it’s confusing. I made the PBS design worse because now, the value of each position on the circle depends on knowing whether the arrow points up or down. So, we couldn’t remove those red arrows.

The limitations of the “racetrack” design reveal themselves in similar data that are just a shade different. Here are a couple of scenarios to ponder:

1. You have growth exceeding 100%. This is a hard problem.
2. You have three or more rates to compare. Making one circle for each rate quickly becomes cluttered. You may make a course with multiple racetracks. But anyone who runs track can tell you the outside lanes are not the same distance as the inside. I wrote about this issue in a long-ago post (see here).

***

For a Trifecta Checkup (link), I'd also have concerns about the analytics. There are so many differences between the states that have required masks and states that haven't - the implied causality is far from proven by this simple comparison. For example, it would be interesting to see the variability around these averages - by state or even by county.

## When the pie chart is more complex than the data

##### Jun 16, 2020

The trading house, Charles Schwab, included the following graphic in a recent article:

This graphic is more complicated than the story that it illustrates. The author describes a simple scenario in which an investor divides his investments into stocks, bonds and cash. After a stock crash, the value of the portfolio declines.

The graphic is a 3-D pie chart, in which the data are encoded twice, first in the areas of the sectors and then in the heights of the part-cylinders.

As readers, we perceive the relative volumes of the part-cylinders. Volume is the cross-sectional area (i.e. of the base) multipled by the height. Since each component holds the data, the volumes are proportional to the squares of the data.

Here is a different view of the same data:

This "bumps chart" (also called a slopegraph) shows clearly the only thing that drives the change is the drop in stock prices. Because the author assumes no change in bonds or cash, the drop in the entire portfolio is completely accounted for by the decline in stocks. Of course, this scenario seems patently unrealistic - different investment asset classes tend to be correlated.

***

A cardinal rule of data visualization is that the visual should be less complex than the data.

## What is the price for objectivity

##### Jun 15, 2020

I knew I had to remake this chart.

The simple message of this chart is hidden behind layers of visual complexity. What the analyst wants readers to focus on (as discerned from the text on the right) is the red line, the seven-day moving average of new hospital admissions due to Covid-19 in Texas.

My eyes kept wandering away from the line. It's the sideway data labels on the columns. It's the columns that take up vastly more space than the red line. It's the sideway date labels on the horizontal axis. It's the redundant axis labels for hospitalizations when the entire data set has already been printed. It's the two hanging diamonds, for which the clues are filed away in the legend above.

Here's a version that brings out the message: after Phase 2 re-opening, the number of hospital admissions has been rising steadily.

Dots are used in place of columns, which push these details to the background. The line as well as periods of re-opening are directly labeled, removing the need for a legend.

Here's another visualization:

This chart plots the weekly average new hospital admissions, instead of the seven-day moving average. In the previous chart, the raggedness of moving average isn't transmitting any useful information to the average reader. I believe this weekly average metric is easier to grasp for many readers while retaining the general story.

***

On the original chart by TMC, the author said "the daily hospitalization trend shows an objective view of how COVID-19 impacts hospital systems." Objectivity is an impossible standard for any kind of data analysis or visualization. As seen above, the two metrics for measuring the trend in hospitalizations have pros and cons. Even if one insists on using a moving average, there are choices of averaging methods and window sizes.

Scientists are trained to believe in objectivity. It frequently disappoints when we discover that the rest of the world harbors no such notion. If you observe debates between politicians or businesspeople or social scientists, you rarely hear anyone claim one analysis is more objective - or less subjective - than another. The economist who predicts Dow to reach a new record, the business manager who argues for placing discounted products in the front not the back of the store, the sportscaster who maintains Messi is a better player than Ronaldo: do you ever hear these people describe their methods as objective?

Pursuing objectivity leads to the glorification of data dumps. The scientist proclaims disinterest in holding an opinion about the data. This is self-deception though. We clearly have opinions because when someone else  "misinterprets" the data, we express dismay. What is the point of pretending to hold no opinions when most of the world trades in opinions? By being "objective," we never shape the conversation, and forever play defense.

## The elusive meaning of black paintings and red blocks

##### May 20, 2020

Joe N, a longtime reader, tweeted about the following chart, by the People's Policy Project:

This is a simple column chart containing only two numbers, far exceeded by the count of labels and gridlines.

I look at charts like the lady staring at these Ad Reinhardts:

My artist friends say the black squares are not the same, if you look hard enough.

Here is what I learned after one such seating:

The tiny data labels sitting on the inside top edges of the columns hint that the right block is slightly larger than the left block.

The five labels of the vertical axis serve no purpose, nor the gridlines.

The horizontal axis for time is reversed, with 2019 appearing after 2020 (when read left to right).

The left block has one month while the right block has 12 months. This is further confused by the word "All" which shares the same starting and ending letters as "April".

As far as I can tell, the key message of this chart is that the month of April has the impact of a full year. It's like 12 months of outflows from employment hitting the economy in one month.

***

My first response is this chart:

Breaking the left block into 12 pieces, and color-coding the April piece brings out the comparison. You can also see that in 2019, the outflows from employment to unemployment were steady month to month.

Next, I want to see what happens if I restored the omitted months of Jan to March, 2020.

The story changes slightly. Now, the chart says that the first four months have already exceeded the full year of 2019.

Since the values hold steady month to month, with the exception of April 2020, I make a monthly view:

You can see the slight nudge-up in March 2020 as well. This draws more attention to the break in pattern.

For time-series data, I prefer to look at line charts:

As I explained in this post about employment statistics (or Chapter 6 of Numbersense (link)), the Bureau of Labor Statistics classifies people into three categories: Employed, Unemployed and Not in Labor Force. Exits from Employed to Unemployed status contribute to unemployment in the U.S. To depict a negative trend, it's often natural to use negative numbers:

You may realize that this data series paints only a partial picture of the health of the labor market. While some people exit the Employed status each month, there are others who re-enter or enter the Employed status. We should really care about net flows.

In all of 2019, there were more entrants than exits, leading to a slightly positive net inflow to the Employed status from Unemployed (blue line). In April 2020, the red line (exits) drags the blue line dramatically.

Of course, even this chart is omitting important information. There are also flows from Employed to and from Not in Labor Force.

## Hope and reality in one Georgia chart

##### May 18, 2020

Over the weekend, Georgia's State Health Department agitated a lot of people when it published the following chart:

(This might have appeared a week ago as the last date on the chart is May 9 and the title refers to "past 15 days".)

They could have avoided the embarrassment if they had read my article at DataJournalism.com (link). In that article, I lay out a set of the "unspoken conventions," things that visual designers are, or should be, doing more or less in their sleep. Under the section titled "Order", I explain the following two "rules":

• Place values in the natural order when it is available
• Retain the same order across all plots in a panel of charts

In the chart above, the natural order for the horizontal (time) axis is time running left to right. The order chosen by the designer  is roughly but not precisely decreasing height of the tallest column in each daily group. Many observers suggested that the columns were arranged to give the appearance of cases dropping over time.

Within each day, the counties are ordered in decreasing number of new cases. The title of the chart reads "number of cases over time" which sounds like cumulative cases but it's not. The "lead" changed hands so many times over the 15 days, meaning the data sequence was extremely noisy, which would be unlikely for cumulative cases. There are thousands of cases in each of these counties by May. Switching the order of the columns within each daily group defeats the purpose of placing these groups side-by-side.

Responding to the bad press, the department changed the chart design for this week's version:

This chart now conforms to the two spoken rules described above. The time axis runs left to right, and within each group of columns, the order of the counties is maintained.

The chart is still very noisy, with no apparent message.

***

Next, I'd like to draw your attention to a Data issue. Notice that the 15-day window has shifted. This revised chart runs from May 2 to May 16, which is this past Saturday. The previous chart ran from Apr 26 to May 9.

Here's the data for May 8 and 9 placed side by side.

There is a clear time lag of reporting cases in the State of Georgia. This chart should always exclude the last few days. The case counts keep going up until it stabilizes. The same mistake occurs in the revised chart - the last two days appear as if new cases have dwindled toward zero when in fact, it reflects a lag in reporting.

The disconnect between the Question being posed and the quality of the Data available dooms this visualization. It is not possible to provide a reliable assessment of the "past 15 days" when during perhaps half of that period, the cases are under-counted.

***

This graphical distortion due to "immature" data has become very commonplace in Covid-19 graphics. It's similar to placing partial-year data next to full-year results, without calling out the partial data.

The following post from the ancient past (2005!) about a New York Times graphic shows that calling out this data problem does not actually solve it. It's a less-bad kind of thing.

The coronavirus data present more headaches for graphic designers than the financial statistics. Because of accounting regulations, we know that only the current quarter's data are immature. For Covid-19 reporting, the numbers are being adjusted for days and weeks.

Practically all immature counts are under-estimates. Over time, more cases are reported. Thus, any plots over time - if unadjusted - paint a misleading picture of declining counts. The effect of the reporting lag is predictable, having a larger impact as we run from left to right in time. Thus, even if the most recent data show a downward trend, it can eventually mean anything: down, flat or up. This is not random noise though - we know for certain of the downward bias; we just don't know the magnitude of the distortion for a while.

Another issue that concerns coronavirus reporting but not financial reporting is inconsistent standards across counties. Within a business, if one were to break out statistics by county, the analysts would naturally apply the same counting rules. For Covid-19 data, each county follows its own set of rules, not just  how to count things but also how to conduct testing, and so on.

Finally, with the politics of re-opening, I find it hard to trust the data. Reported cases are human-driven data - by changing the number of tests, by testing different mixes of people, by delaying reporting, by timing the revision of older data, by explicit manipulation, ...., the numbers can be tortured into any shape. That's why it is extremely important that the bean-counters are civil servants, and that politicians are kept away. In the current political environment, that separation between politics and statistics has been breached.

***

Why do we have low-quality data? Human decisions, frequently political decisions, adulterate the data. Epidemiologists are then forced to use the bad data, because that's what they have. Bad data lead to bad predictions and bad decisions, or if the scientists account for the low quality, predictions with high levels of uncertainty. Then, the politicians complain that predictions are wrong, or too wide-ranging to be useful. If they really cared about those predictions, they could start by being more transparent about reporting and more proactive at discovering and removing bad accounting practices. The fact that they aren't focused on improving the data gives the game away. Here's a recent post on the politics of data.

## Twitter people UpSet with that Covid symptoms diagram

##### May 01, 2020

Been busy with an exciting project, which I might talk about one day. But I promised some people I'll follow up on Covid symptoms data visualization, so here it is.

After I posted about the Venn diagram used to depict self-reported Covid-19 symptoms by users of the Covid Symptom Tracker app (reported by Nature), Xan and a few others alerted me to Twitter discussion about alternative visualizations that people have made after they suffered the indignity of trying to parse the Venn diagram.

[In the Twitter links below, you almost always have to scroll one message down - saving tweets, linking to tweets, etc. are all stuff I haven't fully figured out.]

Xan’s final comment is especially appropriate: "There's an over-riding Type-Q issue: count charts answer the wrong question".

As dataviz designers, we frequently get locked into the mindset of “what is the best way to present this dataset?” This line of thinking leads to overloaded graphics that attempt to answer every possible question that may arise from the data in one panoptic chart, akin to juggling 10 balls at once.

For complex datasets, it is often helpful to narrow down the list of questions, and provide a series of charts, each addressing one or two questions. I’ll come back to this point. I want to first show some of the nicer visuals that others have produced, which brings out the structure and complexity of this dataset.

The UpSet chart

The primary contender is the “UpSet” chart form, as best exemplified by Bart’s effort

The centerpiece of this chart is the matrix of dots. The horizontal rows of dots represent the presence of specific symptoms such as cough and anosmia (loss of smell and taste). The vertical columns are intuitive, once you get it. They represent combinations of symptoms, and the fill/no-fill of the dots indicates which symptoms are being combined. For example, the first column counts people reporting fatigue plus anosmia (but nothing else).

The UpSet chart clearly communicates the structure of the data. In many survey questions (including this one conducted by the Symptom Tracker app), respondents are allowed to check/tick more than one answer choices. This creates a situation where the number of answers (here, symptoms) per respondent can be zero up to the total number of answer choices.

So far, we have built a structure like we have drawn country outlines on a map. There is no data yet. The data are primarily found in the sidebar histograms (column/bar charts). Reading horizontally to the right side, one learns that the most frequently reported symptom was fatigue, covering 88 percent of the users.* Reading vertically, one learns that the top combination of symptoms was fatigue plus anosmia, covering 16 percent of users.

***

Now come the divisive acts.

Act 1: Bart orders the columns in a particular way that meets his subjective view of how he wants readers to see the data. The columns are sorted from the most frequent combinations to the least. The histogram has a “long tail”, with most of the combinations receiving a small proportion of the total. The top five combinations is where the bulk of the data is – I’d have liked to see all five columns labeled, without decimal places.

This is a choice on the part of the designer. Nils, for example, made two versions of his UpSet charts. The second version arranges the combinations from singles to quintuples.

Digression: The Visual in Data Visualization

The two rendering of “UpSet” charts, by Nils and Bart, is a perfect illustration of the Trifecta Checkup framework. Each corner of the Trifecta is an independent dimension, and yet all must sync. With the same data and the same question types, what differentiates the two versions is the visual design.

See how many differences you can find, and make your own design choices!

I place the digression here because Act 1 above has to do with the Q corner, and both visual designs can accommodate the sorting decisions. But Act 2 below pertains to the V corner.

Act 2: Bart applies a blue gradient to the matrix of dots that reinforces his subjective view about identifying frequent combinations of symptoms. Nils, by contrast, uses the matrix to show present/absent only.

I’m not sure about Act 2. I think the addition of the color gradient overloads the matrix in the chart. It has the nice effect of focusing the reader’s attention on the top 5 combinations but it also requires the reader to have understood the meaning of columns first. Perhaps applying the gradient to the histogram up top rather than the dots in the matrix can achieve the same goal with less confusion.

Getting Obtuse

For example, some readers (e.g. Robin) expressed confusion.

Robin is alleging something the chart doesn’t do. He pointed out (correctly) that while 16 percent experienced fatigue and anosmia only (without other symptoms), more than 50 percent reported fatigue and anosmia, plus other symptoms. That nugget of information is deeply buried inside Bart’s chart – it’s the sum of each column for which the first two dots are filled in. For example, the second column represents fatigue+anosmia+cough. So Robin wants to aggregate those up.

Robin’s critique arises from the Q(uestion) corner. If the designer wants to highlight specific combinations that occur most frequently in the data, then Bart’s encoding makes perfect sense. On the other hand, if the purpose is to highlight pairs of symptoms that occur most frequently together (disregarding symptoms outside each pair), then the data must be further aggregated. The switch in the Question requires more Data manipulation, which then affects the Visualization. That's the essence of the Trifecta Checkup framework.

Rest assured, the version that addresses Robin’s point will not give an easy answer to Bart’s question. In fact, Xan whipped up a bar chart in response:

This is actually hard to comprehend because Robin’s question is even hard to state. The first bar shows 87 percent of users reported fatigue as a symptom, the same number that appeared on Bart’s version on the right side. Then, the darkened section of the bar indicates the proportion of users who reported only fatigue and nothing else, which appears to be about 10 percent. So 1 out of 9 reported just fatigue while 8 out of 9 who reported fatigue also experienced other symptoms.

Xan’s bar chart can be flipped 90 degrees and replace Bart’s histogram on top of the matrix. But you see, we end up with the same problem as I mentioned up top. By jamming more insights from more questions onto the same chart, we risk dropping the other balls that were already in the air.

So, my advice is always to first winnow down the list of questions you want to address. And don’t be afraid of making a series of charts instead of one panoptic chart.

***

Act 3: Bart decides to leave out labels for the columns.

This is a curious choice given the key storyline we’ve been working with so far (the Top 5 combinations of symptoms). But notice how annoying this problem is. Combinations require long text, which must be written vertically or slanted on this design. Transposing could help but not really. It’s just a limitation of this chart form. For me, reading the filled dots underneath the columns as column labels isn’t a show-stopper.

Histograms vs Bar Charts

It’s worth pointing out that the sidebar “histograms” are not both histograms. I tend to think of histograms as a specific type of bar (column) chart, in which the sum of the bars (columns) can be interpreted as a whole. So all histograms are bar charts but only some bar charts are histograms.

The column chart up top is a histogram. The combinations of symptoms are disjoint, and the total of the combinations should be the total number of answer choices selected by all respondents. The bar chart on the right side however is not a histogram. Each percentage is a proportion to the whole, and adding those percentages yields way above 100%.

I like the annotation on Bart’s chart a lot. They are succinct and they give just the right information to explain how to read the chart.

Limitations

I already mentioned the vertical labeling issue for UpSet charts. Here are two other considerations for you.

The majority of the plotting area is dedicated to the matrix of dots. The matrix contains merely labels for data. They are like country boundaries on a map. While it lays out the structure of data very clearly, the designer should ask whether it is essential for the readers to see the entire landscape.

In real-world data, the “long tail” phenomenon we saw earlier is very common. With six featured symptoms, there are 2^6 = 64 possible combinations of symptoms (minus 1 if they filtered out those not reporting symptoms*), almost all of which will be empty. Should the low-frequency columns be removed? This is not as controversial as you think, because implicitly both Bart and Nils already dropped all empty combinations!

Data and Code

Kieran Healy left a comment on the last post, and you can find both the data (thank you!) and some R code for UpSet charts at his blog.

Also, Nils has a Shiny app on Github.

(*) One must be very careful about what “users” are being represented. They form a tiny subset of users of the Symptom Tracker app, just those who have previously taken a diagnostic test and have self-reported at least one symptom. I have separately commented on the analyses of this dataset by the team behind the app. The first post discusses their analytical methods, the second post examines how they pre-processed the data, and a future post will describe the data collection practices. For the purpose of this blog post, I’ll ignore any data issues.

(#) Bart’s chart is conceptual because some of the columns of dots are repeated, and there is one column without fills, which should have been removed by a pre-processing step applied by the research team.

## The epidemic of simple comparisons

##### Mar 30, 2020

Another day, another Twitter user sent a sloppy chart featured on TV news. This CNN graphic comes from Hugo K. by way of Kevin T.

And it's another opportunity to apply the self-sufficiency test.

Like before, I removed the data printed on the graphic. In reading this chart, we like to know the number of U.S. reported cases of coronavirus relative to China, and Italy relative to the U.S.

So, our eyes trace these invisible lines:

U.S. cases are roughly two-thirds of China while Italian cases are 90% of U.S.

That's what the visual elements, the columns, are telling us. But it's fake news. Here is the chart with the data:

The counts of reported cases in all three countries were neck and neck around this time.

What this quick exercise shows is that anyone who correctly reads this chart is reading the data off the chart, and ignoring the contradictionary message sent by the relative column heights. Thus, the visual elements are not self-sufficient in conveying the message.

***

In a Trifecta Checkup, I'd be most concerned about the D corner. The naive comparison of these case counts is an epidemic of its own. It sometimes leads to poor decisions that can exacerbate the public-health problems. See this post on my sister blog.

The difference in case counts between different countries (or regions or cities or locales) is not a direct measure of the difference in coronavirus spread in these places! This is because there are many often-unobserved factors that will explain most if not all of the differences.

After a lot of work by epidemiologists, medical researchers, statisticians and the likes, we now realize that different places conduct different numbers of tests. No test, no positive. The U.S. has been slow to get testing ramped up.

Less understood is the effect of testing selection. Consider the U.S. where it is still hard to get tested. Only those who meet a list of criteria are eligible. Imagine an alternative reality in which the U.S. conducted the same number of tests but instead of selecting most likely infected people to be tested, we test a random sample of people. The incidence of the virus in a random sample is much lower than in the severely infected, therefore, in this new reality, the number of positives would be lower despite equal numbers of tests.

That's for equal number of tests. If test kits are readily available, then a targeted (triage) testing strategy will under-count cases since mild cases or asymptomatic infections escape attention. (See my Wired column for problems with triage.)

To complicate things even more, in most countries, the number of tests and the testing selection have changed over time so a cumulative count statistic obscures those differences.

Beside testing, there are a host of other factors that affect reported case counts. These are less talked about now but eventually will be.

Different places have different population densities. A lot of cases in a big city and an equal number of cases in a small town do not signify equal severity.  Clearly, the situation in the latter is more serious.

Because the virus affects age groups differently, a direct comparison of the case counts without adjusting for age is also misleading. The number of deaths of 80-year-olds in a college town is low not because the chance of dying from COVID-19 is lower there than in a retirement community; it's low because 80-year-olds are a small proportion of the population.

Next, the cumulative counts ignore which stage of the "epi curve" these countries are at. The following chart can replace most of the charts you're inundated with by the media:

(I found the chart here.)

An epi curve traces the time line of a disease outbreak. Every location is expected to move through stages, with cases reaching a peak and eventually the number of newly recovered will exceed the number of newly infected.

Notice that China, Italy and the US occupy different stages of this curve.  It's proper to compare U.S. to China and Italy when they were at a similar early phase of their respective epi curve.

In addition, any cross-location comparison should account for how reliable the data sources are, and the different definitions of a "case" in different locations.

***

Finally, let's consider the Question posed by the graphic designer. It is the morbid question: which country is hit the worst by coronavirus?

This is a Type DV chart. It's got a reasonable question, but the data require a lot more work to adjust for the list of biases. The visual design is hampered by the common mistake of not starting columns at zero.