Pulling the multi-national story out, step by step

Reader Aleksander B. found this Economist chart difficult to understand.

Given the chart title, the reader is looking for a story about multinationals producing lower return on equity than local firms. The first item displayed indicates that multinationals out-performed local firms in the technology sector.

The pie charts on the right column provide additional information about the share of each sector by the type of firms. Is there a correlation between the share of multinationals, and their performance differential relative to local firms?

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We can clean up the presentation. The first changes include using dots in place of pipes, removing the vertical gridlines, and pushing the zero line to the background:

The horizontal gridlines attached to the zero line can also be removed:

Now, we re-order the rows. Start with the aggregate "All sectors". Then, order sectors from the largest under-performance by multinationals to the smallest.

The pie charts focus only on the share of multinationals. Taking away the remainders speeds up our perception:

Help the reader understand the data by dividing the sectors into groups, organized by the performance differential:

For what it's worth, re-sort the sectors from largest to smallest share of multinationals:

Having created groups of sectors by share of multinationals, I simplify further by showing the average pie chart within each group:

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To recap all the edits, here is an animated gif: (if it doesn't play automatically, click on it)

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Judging from the last graphic, I am not sure there is much correlation between share of multinationals and the performance differentials. It's interesting that in aggregate, local firms and multinationals performed the same. The average hides the variability by sector: in some sectors, local firms out-performed multinationals, as the original chart title asserted.

Re-thinking a standard business chart of stock purchases and sales

Here is a typical business chart.

A possible story here: institutional investors are generally buying AMD stock, except in Q3 2018.

Let's give this chart a three-step treatment.

STEP 1: The Basics

Remove the data labels, which stand sideways awkwardly, and are redundant given the axis labels. If the audience includes people who want to take the underlying data, then supply a separate data table. It's easier to copy and paste from, and doing so removes clutter from the visual.

The value axis is probably created by an algorithm - hard to imagine someone deliberately placing axis labels  $262 million apart.

The gridlines are optional.

STEP 2: Intermediate

Simplify and re-organize the time axis labels; show the quarter and year structure. The years need not repeat.

Align the vocabulary on the chart. The legend mentions "inflows and outflows" while the chart title uses the words "buying and selling". Inflows is buying; outflows is selling.

STEP 3: Advanced

This type of data presents an interesting design challenge. Arguably the most important metric is the net purchases (or the net flow), i.e. inflows minus outflows. And yet, the chart form leaves this element in the gaps, visually.

The outflows are numerically opposite to inflows. The sign of the flow is encoded in the color scheme. An outflow still points upwards. This isn't a criticism, but rather a limitation of the chart form. If the red bars are made to point downwards to indicate negative flow, then the "net flow" is almost impossible to visually compute!

Putting the columns side by side allows the reader to visually compute the gap, but it is hard to visually compare gaps from quarter to quarter because each gap is hanging off a different baseline.

The following graphic solves this issue by focusing the chart on the net flows. The buying and selling are still plotted but are deliberately pushed to the side:

The structure of the data is such that the gray and pink sections are "symmetric" around the brown columns. A purist may consider removing one of these columns. In other words:

Here, the gray columns represent gross purchases while the brown columns display net purchases. The reader is then asked to infer the gross selling, which is the difference between the two column heights.

We are almost back to the original chart, except that the net buying is brought to the foreground while the gross selling is pushed to the background.

 

Quick example of layering

The New York Times uses layering to place the Alabama tornadoes in context. (link)

Today's wide availability of detailed data allows designers to create dense data graphics like this:

The graphic shows the starting and ending locations and trajectory of each tornado, as well as the wind speeds (shown in color).

Too much data slows down our understanding of the visual message. The remedy is to subtract. Here is a second graphic that focuses only on the strongest tornadoes (graded 4 or 5 on a 5-point scale):

Another goal of the data visualization is to place in context the tornado that hit Beauregard:

The area around Beauregard is not typically visited by strong tornadoes. Also, the tornadoes were strong but there have been stronger ones.

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The designer unfolds the story in three stages. There are no knobs and sliders and arrows, and that's a beauty. It's usually not a good idea to make readers find the story themselves.

Five steps to let the young ones shine

Knife stabbings are in the news in the U.K. and the Economist has a quartet of charts to illustrate what's going on.

I'm going to focus on the chart on the bottom right. This shows the trend in hospital admissions due to stabbings in England from 2000 to 2018. The three lines show all ages, and two specific age groups: under 16 and 16-18.

The first edit I made was to spell out all years in four digits. For this chart, numbers like 15 and 18 can be confused with ages.

The next edit corrects an error in the subtitle. The reference year is not 2010 as those three lines don't cross 100. It appears that the reference year is 2000. Another reason to use four-digit years on the horizontal axis is to be consistent with the subtitle.

The next edit removes the black dot which draws attention to itself. The chart though is not about the year 2000, which has the least information since all data have been forced to 100.

The next edit makes the vertical axis easier to interpret. The indices 150, 200, are much better stated as + 50%, + 100%. The red line can be labeled "at 2000 level". One can even remove the subtitle 2000=100 if desired.

Finally, I surmise the message the designer wants to get across is the above-average jump in hospital admissions among children under 16 and 16 to 18. Therefore, the "All" line exists to provide context. Thus, I made it a dashed line pushing it to the background.

 

 

 

Appreciating population mountains

Tim Harford tweeted about a nice project visualizing of the world's distribution of population, and wondered why he likes it so much. 

That's the question we'd love to answer on this blog! Charts make us emotional - some we love, some we hate. We like to think that designers can control those emotions, via design choices.

I also happen to like the "Population Mountains" project as well. It fits nicely into a geography class.

1. Chart Form

The key feature is to adopt a 3D column chart form, instead of the more conventional choropleth or dot density. The use of columns is particularly effective here because it is natural - cities do tend to expand vertically upwards when ever more people cramp into the same amount of surface area. 

Imagine the same chart form is used to plot the number of swimming pools per square meter. It just doesn't make the same impact. 

2. Color Scale

The designer also made judicious choices on the color scale. The discrete, 5-color scheme is a clear winner over the more conventional, continuous color scale. The designer made a deliberate choice because most software by default uses a continuous color scale for continuous data (population density per square meter).

Also, notice that the color intervals in 5-color scale is not set uniformly because there is a power law in effect - the dense areas are orders of magnitude denser than the sparsely populated areas, and most locations are low-density. 

These decisions have a strong influence on the perception of the information: it affects the heights of the peaks, the contrasts between the highs and lows, etc. It also injects a degree of subjectivity into the data visualization exercise that some find offensive.

3. Background

The background map is stripped of unnecessary details so that the attention is focused on these "population mountains". No unnecessary labels, roads, relief, etc. This demonstrates an acute awareness of foreground/background issues.

4. Insights on the "shape" of the data 

The article makes the following comment:

What stands out is each city’s form, a unique mountain that might be like the steep peaks of lower Manhattan or the sprawling hills of suburban Atlanta. When I first saw a city in 3D, I had a feel for its population size that I had never experienced before.

I'd strike out population size and replace with population density. In theory, the sum of the areas of the columns in any given surface area gives you the "population size" but given the fluctuating heights of these columns, and the different surface areas (sprawls) of different cities, it is an Olympian task to estimate the volumes of the population mountains!

The more salient features of these mountains, most easily felt by readers, are the heights of the peak columns, the sprawl of the cities, and the general form of the mass of columns. The volume of the mountain is one of the tougher things to see. Similarly, the taller 3D columns hide what's behind them, and you'd need to spin and rotate the map to really get a good feel.

Here is the contrast between Paris and London, with comparable population sizes. You can see that the population in Paris (and by extension, France) is much more concentrated than in the U.K. This difference is a surprise to me.

5. Sourcing

Some of the other mountains, especially those in India and China, look a bit odd to me, which leads me to wonder about the source of the data. This project has a very great set of footnotes that not only point to the source of the data but also a discussion of its limitations, including the possibility of inaccuracies in places like India and China. 

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Check out Population Mountains!

 

 

 

 

 

Well-structured, interactive graphic about newsrooms

Today, I take a detailed look at one of the pieces that came out of an amazing collaboration between Alberto Cairo, and Google's News Lab. The work on diversity in U.S. newsrooms is published here. Alberto's introduction to this piece is here.

The project addresses two questions: (a) gender diversity (representation of women) in U.S. newsrooms and (b) racial diversity (representation of white vs. non-white) in U.S. newsrooms.

One of the key strengths of the project is how the complex structure of the underlying data is displayed. The design incorporates the layering principle everywhere to clarify that structure.

At the top level, the gender and race data are presented separately through the two tabs on the top left corner. Additionally, newsrooms are classified into three tiers: brand-names (illustrated with logos), "top" newsrooms, and the rest.

The brand-name newsrooms are shown with logos while the reader has to click on individual bubbles to see the other newsrooms. (Presumably, the size of the bubble is the size of each newsroom.)

The horizontal scale is the proportion of males (or females), with equality positioned in the middle. The higher the proportion of male staff, the deeper is the blue. The higher the proportion of female staff, the deeper is the red. The colors are coordinated between the bubbles and the horizontal axis, which is a nice touch.

I am not feeling this color choice. The key reference level on this chart is the 50/50 split (parity), which is given the pale gray. So the attention is drawn to the edges of the chart, to those newsrooms that are the most gender-biased. I'd rather highlight the middle, celebrating those organizations with the best gender balance.

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The red-blue color scheme unfortunately re-appeared in a subsequent chart, with a different encoding.

Now, blue means a move towards parity while red indicates a move away from parity between 2001 and 2017. Gray now denotes lack of change. The horizontal scale remains the same, which is why this can cause some confusion.

Despite the colors, I like the above chart. The arrows symbolize trends. The chart delivers an insight. On average, these newsrooms are roughly 60% male with negligible improvement over 16 years.

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Back to layering. The following chart shows that "top" newsrooms include more than just the brand-name ones.

The dot plot is undervalued for showing simple trends like this. This is a good example of this use case.

While I typically recommend showing balanced axis for bipolar scale, this chart may be an exception. Moving to the right side is progress but the target sits in the middle; the goal isn't to get the dots to the far right so much of the right panel is wasted space.

 

A gem among the snowpack of Olympics data journalism

It's not often I come across a piece of data journalism that pleases me so much. Here it is, the "Happy 700" article by Washington Post is amazing.

 

When data journalism and dataviz are done right, the designers have made good decisions. Here are some of the key elements that make this article work:

(1) Unique

The topic is timely but timeliness heightens both the demand and supply of articles, which means only the unique and relevant pieces get the readers' attention.

(2) Fun

The tone is light-hearted. It's a fun read. A little bit informative - when they describe the towns that few have heard of. The notion is slightly silly but the reader won't care.

(3) Data

It's always a challenge to make data come alive, and these authors succeeded. Most of the data work involves finding, collecting and processing the data. There isn't any sophisticated analysis. But a powerful demonstration that complex analysis is not always necessary.

(4) Organization

The structure of the data is three criteria (elevation, population, and terrain) by cities. A typical way of showing such data might be an annotated table, or a Bumps-type chart, grouped columns, and so on. All these formats try to stuff the entire dataset onto one chart. The designers chose to highlight one variable at a time, cumulatively, on three separate maps. This presentation fits perfectly with the flow of the writing. 

(5) Details

The execution involves some smart choices. I am a big fan of legend/axis labels that are informative, for example, note that the legend doesn't say "Elevation in Meters":

The color scheme across all three maps shows a keen awareness of background/foreground concerns. 

What do we think of the "packed" bar chart?

Xan Gregg - my partner in the #onelesspie campaign to replace terrible Wikipedia pie charts one at a time - has come up with a new chart form that he calls "packed bars". It's a combination of bar charts and the treemap.

Here is an example of a packed barchart, in which the top 10 companies on the S&P500 index are displayed:

What he's doing is to add context to help interpret the data. So frequently these days, we encounter data analyses of the "Top X" or "Bottom Y" type. Such analyses are extremely limited in utility as it ignores the bulk of the data. The extreme values have little to nothing to say about the rest of the data. This problem is particularly acute in skewed data.

Compare the two versions:

The left chart is a Top 10 analysis. The reader knows nothing about the market cap of the other 490 companies. The right chart provides the context. We can see that the Top 10 companies have a combined market cap that is roughly a quarter of the total market cap in the S&P 500. We also learn about the size of the next 10 versus the Top 10, etc.

As with any chart form, a nice dataset can really surface its power. I really like what the packed barchart reveals about the election data by county:

(Thanks to Xan for providing me this image.)

Notice the preponderance of red on the right side and the gradual shift from blue/purple to pink/red moving left to right. This is very effective at showing one of the most important patterns in American politics - the small counties are mostly deep red while the Democratic base is to be found primarily in large metropolitan areas. I have previously featured a number of interesting election graphics here. Washington Post's nation of peaks is another way to surface this pattern.

Xan would love to get feedback about this chart type. He has put up a blog post here with more details. I also love this animation he created to show how the packing occurs.

 

 

 

Much more to do after selecting a chart form

I sketched out this blog post right before the Superbowl - and was really worked up as I happened to be flying into Atlanta right after they won (well, according to any of our favorite "prediction engines," the Falcons had 95%+ chance of winning it all a minute from the end of the 4th quarter!) What I'd give to be in the SuperBowl-winning city the day after the victory!

Maybe next year. I didn't feel like publishing about SuperBowl graphics when the wound was so very raw. But now is the moment.

The following chart came from Orange County Register on the run-up to the Superbowl. (The bobble-head quarterbacks also came from OCR). The original article is here.

The choice of a set of dot plots is inspired. The dot plot is one of those under-utilized chart types - for comparing two or three objects along a series of metrics, it has to be one of the most effective charts.

To understand this type of design, readers have to collect three pieces of information: first is to recognize the dot symbols, which color or shape represents which object being compared; second is to understand the direction of the axis; third is to recognize that the distance between the paired dots encodes the amount of difference between the two objects.

The first task is easy enough here as red stands for Atlanta and blue for New England - those being the team colors.

The second task is deceptively simple. It appears that a ranking scale is used for all metrics with the top ("1st") shown on the left side and the bottom ("32nd") shown on the right. Thus, all 32 teams in the NFL are lined up left to right (i.e. best to worst).

Now, focus your attention on the "Interceptions Caught" metric, third row from the bottom. The designer indicated "Fewest" on the left and "Most" on the right. For those who don't know American football, an "interception caught" is a good defensive play; it means your defensive player grabs a ball thrown by the opposing team (usually their quarterback), causing a turnover. Therefore, the more interceptions caught, the better your defence is playing.

Glancing back at the chart, you learn that on the "Interceptions Caught" metric, the worst team is shown on the left while the best team is shown on the right. The same reversal happened with "Fumbles Lost" (fewest is best), "Penalties" (fewest is best), and "Points Allowed per Game" (fewest is best). For four of nine metrics, right is best while for the other five, left is best.

The third task is the most complicated. A ranking scale always has the weakness that a gap of one rank does not yield information on how important the gap is. It's a complicated decision to select what type of scale to use in a chart like this, and in this post, I shall ignore this issue, and focus on a visual makeover.

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I find the nine arrays of 32 squares, essentially the grid system, much too insistent, elevating information that belongs to the background. So one of the first fixes is to soften the grid system, and the labeling of the axes.

In addition, given the meaningless nature of the rank number (as mentioned above), I removed those numbers and used team logos instead. The locations on the axes are sufficient to convey the relative ranks of the two teams against the field of 32.

Most importantly, the directions of all metrics are now oriented in such a way that moving left is always getting better.

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While using logos for sports teams is natural, I ended up replacing those, as the size of the dots is such that the logos are illegible anyway.

The above makeover retains the original order of metrics. But to help readers address the key question of this chart - which team is better, the designer should arrange the metrics in a more helpful way. For example, in the following version, the metrics are subdivided into three sections: the ones for which New England is significantly better, the ones for which Atlanta is much better, and the rest for which both teams are competitive with each other.

In the Trifecta checkup (link), I speak of the need to align your visual choices with the question you are trying to address with the chart. This is a nice case study of strengthening that Q-V alignment.

 

 

 

 

 

 

Political winds and hair styling

Washington Post (link) and New York Times (link) published dueling charts last week, showing the swing-swang of the political winds in the U.S. Of course, you know that the pendulum has shifted riotously rightward towards Republican red in this election.

The Post focused its graphic on the urban / not urban division within the country:

Over Twitter, Lazaro Gamio told me they are calling these troll-hair charts. You certainly can see the imagery of hair blowing with the wind. In small counties (right), the wind is strongly to the right. In urban counties (left), the straight hair style has been in vogue since 2008. The numbers at the bottom of the chart drive home the story.

Previously, I discussed the Two Americas map by the NY Times, which covers a similar subject. The Times version emphasizes the geography, and is a snapshot while the Post graphic reveals longer trends.

Meanwhile, the Times published its version of a hair chart.

This particular graphic highlights the movement among the swing states. (Time moves bottom to top in this chart.) These states shifted left for Obama and marched right for Trump.

The two sets of charts have many similarities. They both use curvy lines (hair) as the main aesthetic feature. The left-right dimension is the anchor of both charts, and sways to the left or right are important tropes. In both presentations, the charts provide visual aid, and are nicely embedded within the story. Neither is intended as exploratory graphics.

But the designers diverged on many decisions, mostly in the D(ata) or V(isual) corner of the Trifecta framework.

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The Times chart is at the state level while the Post uses county-level data.

The Times plots absolute values while the Post focuses on relative values (cumulative swing from the 2004 position). In the Times version, the reader can see the popular vote margin for any state in any election. The middle vertical line is keyed to the electoral vote (plurality of the popular vote in most states). It is easy to find the crossover states and times.

The Post's designer did some data transformations. Everything is indiced to 2004. Each number in the chart is the county's current leaning relative to 2004. Thus, left of vertical means said county has shifted more blue compared to 2004. The numbers are cumulative moving top to bottom. If a county is 10% left of center in the 2016 election, this effect may have come about this year, or 4 years ago, or 8 years ago, or some combination of the above. Again, left of center does not mean the county voted Democratic in that election. So, the chart must be read with some care.

One complaint about anchoring the data is the arbitrary choice of the starting year. Indeed, the Times chart goes back to 2000, another arbitrary choice. But clearly, the two teams were aiming to address slightly different variations of the key question.

There is a design advantage to anchoring the data. The Times chart is noticeably more entangled than the Post chart. There are tons more criss-crossing. This is particularly glaring given that the Times chart contains many fewer lines than the Post chart, due to state versus county.

Anchoring the data to a starting year has the effect of combing one's unruly hair. Mathematically, they are just shifting the lines so that they start at the same location, without altering the curvature. Of course, this is double-edged: the re-centering means the left-blue / right-red interpretation is co-opted.

On the Times chart, they used a different coping strategy. Each version of their charts has a filter: they highlight the set of lines to demonstrate different vignettes: the swing states moved slightly to the right, the Republican states marched right, and the Democratic states also moved right. Without these filters, the readers would be winking at the Times's bad-hair day.

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Another decision worth noting: the direction of time. The Post's choice of top to bottom seems more natural to me than the Times's reverse order but I am guessing some of you may have different inclinations.

Finally, what about the thickness of the lines? The Post encoded population (voter) size while the Times used electoral votes. This decision is partly driven by the choice of state versus county level data.

One can consider electoral votes as a kind of log transformation. The effect of electorizing the popular vote is to pull the extreme values to the center. This significantly simplifies the designer's life. To wit, in the Post chart (shown nbelow), they have to apply a filter to highlight key counties, and you notice that those lines are so thick that all the other countries become barely visible.