When words speak louder than pictures
Jul 11, 2023
I've been staring at this chart from the Wall Street Journal (link) about U.S. workers working remotely:
It's one of those offerings I think on which the designer spent a lot of effort, but ultimately didn't realize that the reader would spend equal if not more effort deciphering.
However, the following paragraph lifted straight from the article says exactly what needs to be said:
Workers overall spent an average of 5 hours and 25 minutes a day working from home in 2022. That is about two hours more than in 2019, the year before Covid-19 sent millions of workers scrambling to set up home oces, and down just 12 minutes from 2021, according to the Labor Department’s American Time Use Survey.
***
Why is the chart so hard to read?
It's mostly because the visual is fighting the message. In the Trifecta Checkup (link), this is represented by a disconnect between the Q(uestion) and the V(isual) corners - note the green arrow between these two corners.
The message concentrates on two comparisons: first, the increase in amount of remote work after the pandemic; and second, the mild decrease in 2022 relative to 2021.
On the chart, the elements that grab my attention are (a) the green and orange columns (b) the shading in the bottom part of those green and orange columns (c) the thick black line that runs across the chart (d) the indication on the left side that tells me one unit is an hour.
None of those visual elements directly addresses the comparisons. The first comparison - before and after the pandemic - is found by how much the green column spikes above the thick black line. Our comprehension is retarded by the decision to forego the typical axis labels in favor of chopping columns into one-hour blocks.
The second comparison - between 2022 and 2021 - is found in the white space above the top of the orange column.
So, in reality, the text labels that say exactly what needs to be said are carrying a lot of weight. A slight edit to the pointers helps connect those descriptions to the visual depiction, like this:
I've essentially flipped the tactics used in the various pointers. For the average level of remote work pre-pandemic, I dispense of any pointers while I'm using double-headed arrows to indicate differences across time.
Nevertheless, this modified chart is still too complex.
***
Here is a version that aligns the visual to the message:
It's a bit awkward because the 2 hour 48 minutes calculation is the 2021 number minus the average of 2015-19, skipping the 2020 year.
Comments
You can follow this conversation by subscribing to the comment feed for this post.