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Daniel Waisberg

Thanks for the mention. And yes, the data I have plotted is the real data for eSnips. "uninterrupted improvement", that sounds good :-)

Your design is interesting, very clean and elegant. The shading is certainly better than colors. But I like (and my CEO likes...) to see the months ordered and named (she uses it for some presentations), this way she and others can see in a glimpse which month campaigns have led to a better retention rate, and also the overall retention rates.

Alternatively, I tried doing only the 1-2-3 month retention rate lines, without the curves, but I liked the final graph better.

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Kaiser Fung. Business analytics and data visualization expert. Author and Speaker.
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