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I usually don't post to disagree with an article, but I really don't see the merit of this article. Just because a user doesn't understand the tool and what its intended purpose is doesn't make the tool "dangerous".

End of the year Zeitgest numbers were never for marketing purposes, but general "cool" numbers to show Google readers what popular search terms were for the year. Google Trends just makes this information available at any time where you can customize your search parameters to see what's more popular on a relative scale. Without the y-axis being labeled, that's all Google Trends is - a relative analyzer.

If you use a hammer to cut a piece of wood, you deserve the resulting splintered wood.


I generally agree with what you say. Comparing the word "blog" with "New York Times" doesn't seem to make sense.

What I find interesting, however, is the comparison of the search and the news volume. In this graph, it is obvious that the word "blog" has a higher impact on web searches, and the word "New York Times" has a higher impact on the news. But look at the the graph I posted a couple of days ago, and I think google trends has something interesting to tell about how the media works.


I don't see Google Trends providing any data that will have any "real" use. There are too many unknown parameters and the results are too easy to manipulate.

I like to perform Google Trends searches on different topics just for fun and post the results at my blog http://whatgoogletrendstaughtmetoday.blogspot.com/.

I definitely do not take the data/results seriously.


I wouldnt say dangerous is the word but anyway... In fact bolging in Peru has become quite popular. There are some ver odd things about Peru like for example having the highest concentration of Internet cafes in the world. Quite probably, it also has the highest ratio of bloggers per 1.000 inhabitants!
Interesting stuff but not dangerous at all.

João Acabado

So if we concluded from google trends that Peru had the most blogger ratio per capita, we would've been right.

Dangerous ... who fears the error here?

last chaos gold

Interesting stuff but not dangerous at all.

comments system

Yes Andrew I also think so that Google Trends don't providing any data that will have any "real" use. There are too many unknown parameters and the results are too easy to manipulate.

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