Memo to new owner: what's the point?
Feb 12, 2006
Software company Siebel's new owner Oracle put out an embarrassing ad this week; I excerpted the bottom half here.
The headline of the ad (see the full ad here) screams in large, bold, white letters: "BUSINESS IMPACT COUNTS."
Unfortunately, the chart answers no questions but raises a full bunch:
- How were these ratings obtained? Which experts determined the scores?
- What is the scale? How much better is a quarter of a circle?
- What does it mean by "business impact"? What exactly is being measured?
- Why are the circles of differing radii? What do radii signify?
- Isn't "Adoption" the category that has the largest separation between the two companies? Why isn't that highlighted?
- What is the order of the five criteria? It is not alphabetical, not ranked by either company's category scores, nor by the differences in these scores
And what does "Vendor" mean?
But I think we should applaud this truth-in-advertising: these half-baked ads are emblematic of the quality of Siebel software.
Posted by: Statisticless-in-SanFrancisco | Feb 13, 2006 at 01:17 PM
Excellent post, thanks for shared.
Posted by: Martha | Apr 17, 2008 at 02:00 PM