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Markus Ojala, Chief Data Scientist at Smartly.io

Facebook offers also proper A/B testing with "Split Testing": https://www.facebook.com/business/help/1738164643098669. "Split Testing divides your audience into random, non-overlapping groups."

Markus Ojala, Chief Data Scientist at Smartly.io

And the link without dot: https://www.facebook.com/business/help/1738164643098669


MO: Thanks for the link. The reason why people are resorting to the not-proper test design is because the "Split Testing" comes with an optimization algorithm that isn't tunable and not properly tuned and leads to the issues described in my blog post.

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