You have to give it to the computer scientists. They are like the branding agencies of the engineering world. Everything they touch turns to PR gold. Steve Jobs, of course, was their standard bearer, with his infamous "reality distortion field". Now, they are invading the statistician's turf, and have already re-branded us as "data scientists". MIT Technology Review noted this event recently.
Statistics, statistical science, management science, decision science, operations research, even analytics, pale in comparison.
The blogger at Tibco Spotfire quoted me in this piece about "How to speak like a data scientist".
Perhaps I wasn't as clear in that source as I was in some of my other presentations. The biggest challenge for any analytics (oops, data science) role is how to communicate the statistical information to a non-technical audience. There is a language barrier. One side speaks mathematics, the other side speaks English. Two strategies are available. You could teach the one side English so both sides speak English; or you could teach the other side mathematics so both sides speak mathematics.
All too often, technical people use the second strategy. All too often, the second strategy fails. My biggest advice to you is to try the first strategy.