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Cody L. Custis

As a consumer, I'm far more likely to be annoyed at spam pages that Google fails to catch than legitimate pages I've never heard of failing to catch my eye.

Case in point, I search for 'ionic burrito spokane' (it's an awesome restaurant in Spokane) and the first entry is a domain squatter, which has nothing to do with such restaurant. This annoys me far more than missing a potentially legitimate link, such as the mythical Joe's Spokane Restaurant Review Blog.

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Business analytics and data visualization expert. Author and Speaker. Currently at Columbia. See my full bio.

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