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Dana A

The worst thing about the KPMG graphic is the color choice. If they'd made the dark blue Innovations, then the teal would be a visual metaphor for the combination. Instead they made dark blue stand for a combination of green and teal - makes no sense.

The second worst thing is that with the portions so close (each is about a third) it's difficult to get any information out of the visual of the circle at a glance.

Then there's the banality of the apparent question asked.

The least significant bad thing about it is the percentages not adding up to 100.

Cheryl Holsonbake

I'm glad to learn I'm not the only one flipping a coin and deleting the 1%!

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Marketing analytics and data visualization expert. Author and Speaker. Currently at Vimeo and NYU. See my full bio.

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