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Colleen Deborah Collins

So when you say the first order of business is to identify the user, you mean the person looking at the chart? ie: accountant = downloads/dollars; pm= run rates/type of download; etc.?

This chart looks like a hodgepodge of colors and downloads but I don't really "get" anything from it. I see your point!

Showmans

Good point. Visual data is just another form of communication, so can be analyzed, modeled and/or planned using a simple communication diagram. "Who's the audience for this?" is a key question, along with "What's the message we're sending, and what outcome do we want?", "What medium are we using?", "Who's sending the message?" and "What's the context/environment for this communication?"

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Marketing analytics and data visualization expert. Author and Speaker. Currently at Vimeo and NYU. See my full bio.

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