So said a reader, Stephen B., of the following graphic (note: pdf) in the London Times concerning Andy Murray's recent tennis triumphs.
How can we disagree? Shocking? Yes. Failure? Definitely. Failing to communicate? No doubt.
Let's first start with the five tennis balls at the bottom. It fails the self-sufficiency test. It makes no difference whether the balls (bubbles) are the same size, or different sizes. Readers will look at the data and ignore the bubbles.
Amazingly, the caption said that "Murray has one of the best returns of serve in the game." And yet, the graphic showed the five players who were better than Murray, and nobody worse! For those unfamiliar with tennis statistics, it does not provide any helpful statistics like averages, medians, etc. to help us understand the data.
(The color scheme from light to dark: first, second, third, fourth round of tournament)
So we're told: the 75% of first-serve points won in the fourth round was 25.6% of the sum of the percentages of first-serve points won from first to fourth rounds (75%+70%+71%+76%). What does this mean? Why should we care?
The challenge with these two statistics is that they are correlated and have to be interpreted together. If a first-serve is won, then there would be no second serve, etc. Here's one attempt at it, using statistics from the Soderling-Federer match. It's clear that Federer was better on both serves.
Reference: "Murray's march to the last eight", London Times.