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Kaiser_Groupie

I'm a bit dizzy after looking at the JunkChart version! My eye drifts back and forth across the columns without the dots to keep me aligned.

Why not just center the numbers under each heading? The spatial relationship seems redundant (and distracting) when a numerical ranking is provided. No?

Kaiser

Groupie, the spatial displacement is indeed redundant. But then, once the numbers are aligned, it takes a bit more time to identify the 4s from the 1s.

Based on your feedback, I'd now prefer a version using 1 dot for "1" and 4 dots for "4", with the dots all starting from the left side. Better still, I'd reverse the scale so that 4 dots indicate a better investment than 1 dot.

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Marketing analytics and data visualization expert. Author and Speaker. Currently at Vimeo and NYU. See my full bio.

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